Twitter continues to make changes in what seems like an existential journey to define itself. The service confirmed that it has begun testing a new “Explore” page — a feature designed to promote content discovery on the platform.
Explore curates and highlights Twitter activity linked to trending events, topics, and search terms. The feature builds upon the existing “Moments” tab, so if Explore proves to be popular in testing, it could permanently replace Moments.
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The addition of the Explore page falls in line with Twitter’s current push to brand itself as the “people’s news network” for live events and commentary. In the wake of the company’s growth stagnation and falling stock, the introduction of Explore appears to be part of a plan to make Twitter more appealing to potential buyers.
While Explore seems like an optimal space for sponsored content — therefore benefiting potential buyers and brand marketers — Moments’ current policies are focused on content curation for Twitter users. We’ll have to see if Twitter’s financial struggles lead to different guidelines for Explore in favor of advertising.
Image credit: Twitter
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