5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.)
5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.)
by

Â

Kat French
Kat French

As of August 2008, mobile handset penetration in Italy was at 140%.

You read that right: there are now more mobile devices than people in Italy.   

According to Engadget, some studies are predicting 100% mobile phone penetration in the United States within 4 years; at present, it’s estimated at around 84%.  Some research indicates that as of 2008, as much as 3-10% of all web traffic comes from mobile devices.Â

So clearly, if your site is not accessible or easy to read via mobile devices, you’re missing a pretty large potential audience.Â

So, because I’m a helpful sort of gal, I thought I’d post 5 fast, simple ways to make your website mobile-friendly.

1.  Mofuse.   Assuming your site is a blog, or at least has an RSS feed of some sort, you can create a mobile version of it lickety-split with Mofuse.  Create an account, plug in your feed URL, settle on a subdomain (like http://socialmediaexplorer.mofuse.com) and then pick a way to integrate the mobile version with your regular site.  You can either create an SMS widget, automatically detect and redirect mobile users to the mobile site, or add a “mobile version” badge to your site.Â

Mofuse allows you to do some styling and customization of your site, as well as add a custom domain.  It also offers analytics, so you can keep tabs on your mobile visitors separately.  You can also add a mobile-only homepage, as well as other mobile-only pages and links, including a Click 2 Call link.  Click 2 Call allows folks to call a telephone number directly from your site (I could see this being pretty handy for a site that was primarily a lead-generation tool.)   Publishers can opt-in to 50/50 revenue sharing advertising by agreeing to include ads from either AdMob or Google AdSense.

2.  Mippin is another option, if Mofuse sounds a little more complicated than you’re interested in right now.  Mippin is extremely similar to Mofuse, allowing you to quickly set up a mobile version of any RSS-driven site, customize the look of it a bit, and also has the nice added feature of automatically generating some searchable tags for your site based on its content (you can also add tags manually).  Advertising (which publishers share revenues on) is optional on Mippin, and offered through AdMob’s ad network.  Mippin also has some analytics reporting available, called “Reports.”

3.  Got no RSS?  No problem.  Site.mobi has a free tool that will allow you to build a mobile site from scratch, customize the pages, and drop in whatever content you so desire, using one of several basic templates.Â

4.  Let’s say you’re seriously over creating new accounts with free services.  You just want a way to make your site visible to mobile users.  You can use Google’s mobile version tool to strip the images and styling and create a mobile/WAP version of your site in seconds.   Take the following string, and place your URL in it where indicated:   http://www.google.com/gwt/n?u=http%3A%2F%2F{YOUR URL}&hl=en&mrestrict=xhtml. Â

For example, you could go to http://www.google.com/gwt/n?u=http%3A%2F%2Fwww.socialmediaexplorer.com&hl=en&mrestrict=xhtml  Pretty nifty, eh?  (Hat tip to Jerry Ong for this method)

Or you could just go here, and plug in your URL:  http://www.google.com/gwt/n

Now, I know what you’re thinking. That’s a heck of a long URL to remember.  Which is why there are at least two steps to this process.  One option (the easy/free one) would be to use your favorite URL shortener (TinyUrl, urltea, is.gd, bit.ly, etc.), plug in the lengthy URL string above, and you’re good to go.   A slightly more complicated version would be to redirect a mobile-specific domain to that URL.  For example, if your hosting company lets you set up subdomains, you could set up http://m.yoururlhere.com to redirect to the URL string from Google Mobile Sites.Â

The downside to this method is that your site will be framed at top and bottom with a Google header and footer.  And Google could discontinue this service at any time.  But it’s simple, free, and fast.

5.  Let’s say you’re a bit of a control freak.  You don’t want your mobile site sitting on someone else’s service or domain or hosting or whatever.  This method requires some light PHP coding skill, and the ability to set up subdomains and redirects, but it’s still fairly simple.  Rather than copying the whole thing here, I will just encourage you to check out the original article, courtesy Mike Davidson.  Â

An alternate “I don’t do no stinking PHP!” version for WordPress users would be to either select a WordPress theme that has a mobile stylesheet, or if you’ve got a designer whose done a custom theme for you, ask for a mobile stylesheet and the javascript code to detect mobile devices and apply that stylesheet.  If you’re going this route, check out Alex King’s WordPress Mobile Edition plug-in which auto-detects mobile devices, as well as the MobilePress plug-in, as it will also alert Google and Yahoo mobile bots to your site.Â

Okay, now that I’ve shown you a number of fast, easy ways to create a mobile version of your website or blog, it’s time for the caveat:  You may not want to use any of these.Â

Remember way back in the day, when the web itself was brand-spanking new, and internet access boasted penetration numbers similar to what mobile web access has today?  Back in the days before the dot.com bubble burst, lots of businesses approached the web with the same attitude that I’m seeing frequently today in relation to the mobile channel.Â

“Potential customers are there, I want to be there.  Content?  Well, I’ve got this great print brochure/catalog.  Can’t you just put that up there?”

Content strategy is markedly different on the mobile web.  If your mobile strategy consists entirely of “strip out all the images and styling from my regular web site,” then you haven’t thought it through sufficiently yet.  Is the content on your regular website even of interest to mobile surfers?

If you’d like to do a serious deep-dive into mobile marketing strategy, check out MobiThinking’s Top 10 Mobile Marketing Mistakes article.Â

You may decide that it’s more important to get a presence up and running on the mobile web now, and then tweak strategy and content in more detail later.  If so, any of the five methods listed above should help.  But don’t let that lull you into thinking you’ve got your bases covered when it comes to mobile.  It means you’ve taken the first step.

About the Author

Kat French
Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.
  • Pingback: deck Box storage For sale()

  • Pingback: where to buy india boutique dresses()

  • Pingback: best clippers to shave head()

  • Pingback: how to get thousands of instagram likes()

  • Pingback: domowy seks telefon sex telefon()

  • Pingback: Cerrajeros el escorial()

  • Pingback: super hero dog costumes()

  • Pingback: in.analsex-video.com()

  • Pingback: ΝΤΕΤΕΚΤΙΒ()

  • Pingback: natural pharmaceuticals()

  • Pingback: Eminem()

  • Pingback: Purse Party()

  • Pingback: college prepster()

  • Pingback: click the next web page()

  • Pingback: countrywide home loans in Utah()

  • Pingback: coloured printer cartridge()

  • Are you looking for inexpensive ways to make mobile website. In addition, do not want to pay for developer or designers?? Maybe looking for also mobile store front??? here is the solution http://www.jaemobi.com 

  • thanks for the great post Kate, you should also take a look to http://www.mobilova.com ,it's one of the best solutions on the market to create and monetize mobile versions of websites.

  • Thanks for the mobile resources. Very informative!

  • Glad to help! Typos accepted. Heh.

  • Christian

    Your article is very insigthful – sorry if I made a typo. It helped me a lot. Thanks a lot!

  • Christian

    Your article is very insigthful – sorry if I made a typo. It helped me a lot. Thanks a lot!

  • Thanks for the post, I thought a wp site was naturally mobile, guess I was wrong

  • Dimitry

    Now it is more easy thay to create mobile site. Just look http://www.superwap.eu

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

  • bstrackany

    Great list! Keeping with the fast & easy theme, I'd suggest a possible alternate to #5: outsource to developers specializing in mobilization. These days it's cheaper than you'd think to get a custom mobile solution without having to life a finger.

  • bstrackany

    Great list! Keeping with the fast & easy theme, I'd suggest a possible alternate to #5: outsource to developers specializing in mobilization. These days it's cheaper than you'd think to get a custom mobile solution without having to life a finger.

  • thanks a lot for your amazing article!

  • thanks a lot for your amazing article!

  • Thanks a lot! It's a nice article! I like such amazing stories!

  • kimbo2350

    Try easymobilizer.com it provides your current URL as optimized mobile version. Copy & paste one line and it all just works

  • kimbo2350

    Try easymobilizer.com it provides your current URL as optimized mobile version. Copy & paste one line and it all just works

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    Ecommerce Web Design Ecommerce Web Design

  • williyamb

    website design service website design service

  • williyamb

    website design service website design service

  • williyamb

    website design service website design service

  • williyamb

    website design service website design service

  • williyamb

    website design service website design service

  • williyamb

    website design service website design service

  • williyamb

    website design service website design service

  • williyamb

    website design service website design service

  • williyamb

    website design service website design service

  • nurul@min

    Type your comment here.

  • nurul@min

    Type your comment here.

  • nurul@min

    Type your comment here.

  • nurul@min

    Type your comment here.

  • nurul@min

    Type your comment here.

  • nurul@min

    Type your comment here.

  • nurul@min

    Type your comment here.

  • nurul@min

    Type your comment here.

  • nurul@min

    Type your comment here.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • thanks man me and my little sister own Specificallyanime.com and we have been trying to do this for a while.

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • This is a great run down of different methods, and there is also the Google Reader way to make your sight Mobile Friendly – the site “MobiReady” is a good test to see if your site translates well on the small screen, if it doesn't I'd go the way of Mofuse. I built a mobile friendly site using a template from iBlock Templates for my class Blog so that students could ctach lessons on the run (Hopefully not from my classes).

    I think though your last point of whether or not your content is appropriate for the small screen is a very good one. I also think that the same philosophy that was once applied to websites in the early Internet days regarding simplicity, small sized graphics (GIFs) etc should also be considered when building or using a site for mobile devices.

    Rupert :)

  • Pingback: Welcome to Knowledge Portal » 10 Favorite Bookmarks of the Week()

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • Sometimes mobiles can destroy what a site has to say but I think as long as you can get the words in that's all you need personally.

  • KatFrench

    Thanks, Danny. I'm glad you found a solution that works for you.

    You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • KatFrench

    Thanks, Danny. I'm glad you found a solution that works for you.

    You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • KatFrench

    Thanks, Danny. I'm glad you found a solution that works for you.

    You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • KatFrench

    Thanks, Danny. I'm glad you found a solution that works for you.

    You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • KatFrench

    Thanks, Danny. I'm glad you found a solution that works for you.

    You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • KatFrench

    Thanks, Danny. I'm glad you found a solution that works for you.

    You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • KatFrench

    Thanks, Danny. I'm glad you found a solution that works for you.

    You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • KatFrench

    Thanks, Danny. I'm glad you found a solution that works for you.

    You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

  • Great info Kat, really appreciate it.

    I've just had my blog re-designed and there's now more “info” on the front page, so being able to cater to everyone is a definite.

    I checked out Mofuse and installed it – I like the fact that if you're on WordPress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

    Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

    • KatFrench

      Thanks, Danny. I'm glad you found a solution that works for you.

      You know, I originally thought about just picking one method and really blowing it out in detail for this post, but after reading these replies, I'm really glad that I did the smorgasboard approach. :-) I don't think there's any one right answer to the mobile issue right now.

  • KatFrench

    I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

    And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

    So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

    Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • KatFrench

    I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

    And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

    So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

    Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • KatFrench

    I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

    And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

    So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

    Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • KatFrench

    I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

    And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

    So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

    Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • KatFrench

    I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

    And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

    So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

    Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • KatFrench

    I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

    And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

    So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

    Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • KatFrench

    I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

    And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

    So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

    Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • KatFrench

    I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

    And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

    So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

    Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • Pingback: Links of Interest - Jan 21, 2009 « Sazbean()

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

  • Thanks Kat,

    I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

    • KatFrench

      I posted this because I've been fielding a lot of client questions about mobile lately, so I thought it would be timely.

      And you're right–although they usually come at it from the same “can't you just make my regular website fit on an iPhone?” direction, as soon as I bring up the idea that you should probably have a separate content strategy for mobile, you get the “Oh, yeah! That's a good idea!”

      So maybe folks have learned something from the whole “can't I use my print brochure as my web copy” days. They don't immediately think of it, but they usually do agree and don't fight me when I bring it up.

      Of course, if they immediately thought of that stuff, they might not feel they need our services. ;-)

  • KatFrench

    Glad to hear you found it helpful, Blair. :)

  • KatFrench

    Glad to hear you found it helpful, Blair. :)

  • KatFrench

    Glad to hear you found it helpful, Blair. :)

  • KatFrench

    Glad to hear you found it helpful, Blair. :)

  • KatFrench

    Glad to hear you found it helpful, Blair. :)

  • KatFrench

    Glad to hear you found it helpful, Blair. :)

  • KatFrench

    Glad to hear you found it helpful, Blair. :)

  • KatFrench

    Glad to hear you found it helpful, Blair. :)

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

  • Very timely post. My current template is not mobile friendly at all – MobilePress was the solution I needed.

    • KatFrench

      Glad to hear you found it helpful, Blair. :)

  • KatFrench

    Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • KatFrench

    Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • KatFrench

    Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • KatFrench

    Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • KatFrench

    Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • KatFrench

    Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • KatFrench

    Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • KatFrench

    Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • KatFrench

    MoFuse allows you to add mobile-only pages to your site.

    Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

    That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • KatFrench

    MoFuse allows you to add mobile-only pages to your site.

    Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

    That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • KatFrench

    MoFuse allows you to add mobile-only pages to your site.

    Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

    That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • KatFrench

    MoFuse allows you to add mobile-only pages to your site.

    Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

    That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • KatFrench

    MoFuse allows you to add mobile-only pages to your site.

    Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

    That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • KatFrench

    MoFuse allows you to add mobile-only pages to your site.

    Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

    That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • KatFrench

    MoFuse allows you to add mobile-only pages to your site.

    Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

    That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • KatFrench

    MoFuse allows you to add mobile-only pages to your site.

    Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

    That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • KatFrench

    Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

    I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.

  • KatFrench

    Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

    I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.

  • KatFrench

    Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

    I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.

  • KatFrench

    Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

    I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.

  • KatFrench

    Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

    I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.

  • KatFrench

    Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

    I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.

  • KatFrench

    Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

    I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.

  • KatFrench

    Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

    I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

  • Mofuse works well though its generated version seems to only catch visitors who navigated to the main page, not direct links to articles. It also doesn't give the option to view the site in “original HTML”

    • KatFrench

      Glenn – Thanks for the information. Of the two free services I reviewed, Mofuse is the more full-featured application, but I did also notice it was kind of sluggish to load compared to Mippin.

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

  • Thanks a lot for the part at the end about building some mobile-oriented content. I'm a big believer in mobile support on web sites but I don't often think of writing content for mobile users.

    Right now all I've got going is a WordPress plugin that re-styles my site. I wonder what sort of mobile-friendly articles I could write? Should I build a separate blog for mobile readers?

    • KatFrench

      MoFuse allows you to add mobile-only pages to your site.

      Depending on what analytics you have installed, you can look and see what percentage of your users are viewing your site from a mobile device. That might help you determine whether it's worth the time to create a separate mobile-only blog. You might also consider whether or not you've made it apparent that your site is mobile-friendly with a badge or some other visual cue.

      That said, I think that since blogs tend to be text-heavy and image-light, unless your blog posts are typically a multimedia extravaganza, what you've got going on right now may be enough.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

  • Great post, and thanks for mentioning Mippin. Its cool to see plenty of people using the web through their mobiles and being from a mobile service ourselves, we'd recommend everyone has a go to discover just how much mobile optimised content is out there already, whichever of the above options are used.

    • KatFrench

      Justin – Thanks for the reply. I think Mippin is a great service–it's fast and simple.

      I forgot to mention that if people like, they can create a mobile version of blogs they like to read which haven't offered their own mobile version yet. I've done that with a couple of blogs that don't render well on my Blackjack.