For a busy guy like me, it’s difficult sometimes to keep up with all of the latest best practices and technology tools that seem to crop up continuously in the field of digital marketing. One of those areas that I’ve apparently fallen behind on is content curation and marketing. Not good! Because this is an area that has become, as Stephanie Graves notes, “the go-to audience building strategy for top brands and organizations seeking to connect with their target audiences in a meaningful, non-sales-y way.”
I am one of those people who was merrily going along using the combination of Google Alerts, RSS Feeds, Google Reader and BufferApp as my preferred set of tools for finding interesting third-party content on particular subjects of interest and sharing them on my own Facebook Pages or others that I help to manage.
When Google announced that they were discontinuing Google Reader and made Google Alerts disappear I was perturbed to say the least.
My initial knee-jerk reaction was to try to find a set of tools that were as similar to the ones I was using as possible. It wasn’t really all that hard. With a little research I was able to come up with Talkwalker Alerts as an alternative to Google Alerts and Feedly as my Google Reader replacement. I was a happy camper and back in my comfort zone.
But, you know what? When it comes to digital marketing best practices and the technologies to support them, a comfort zone is not always the best place to be. You miss a lot, you fall behind, you slowly lose your edge.
Don’t get me wrong… I still love the value I get from finding new great content sources with “alerts” and then using RSS Feeds to deliver all the new content from my favorite sources to one easy to use platform.
But, I have to admit that in my journey to find replacements for my Google technology tools, I quickly began to see just how far behind the content curation technology curve I had become.
I’ve been experimenting with Trap.it who proudly claims that they are the “world’s most advanced personalized content discovery application.” After all, It’s built with Artificial Intelligence technology that was originally developed for DARPA, the Defense Advanced Research Projects Agency.
I also came across XYDO. A content curation platform that “helps you find trending videos, articles, blog posts and photos relevant to your business and facilitates sharing it with your audience.” Geez, Jason Falls was even on the company’s home page. How could I have not known about it.
But the application that intrigued me right away was Storify and specifically the new “Storify for Business” which was in the news last week. Storify is a tool to either alone, or collaboratively, construct details about a conference, event or topic from sources and content (articles, video, pictures, text snip-its social media posts) from all over the web and then then organize and comment on them so that they tell a story. The business version allows people and companies to create private stories and to customize them to match your blog style. Storify is also being used to create reports that show actual examples of the current online sentiment towards a company or brand.
So, what are your favorite content curation tools and why do you like them? Please comment below.
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