Can Social Media Help Your Business?
Can Social Media Help Your Business?
by
David Finch
David Finch

Social media is more than just a buzzword. There are opportunities and measureable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that.

Many times people get so caught up in the tools that little time is spent talking and strategizing and about what social media can actually do. Tools are great if you know how to use them, but at some point the tools need to have purpose. It’s where there is no purpose that abuse becomes the end results.

I often hear small to mid-size companies ask to help implement social media strategies into their overall marketing plan with a skewed outlook of what social media is and what its benefits are. However, if you know what social media isn’t, than it’s a lot easier to grasp what it can do.

If you have a good product, a detailed business plan, and customer service policies in place and willing to invest time, here are a few things that social media can do for your business.

Benefits that Social Media Could Provide

  • Gives you the opportunity to begin listening to what others are saying about your company online.
  • Allow you to have one-to-one communication with your consumers.
  • It can be used to gather feedback about new products.
  • It personalizes your corporation/brand
  • Provides channels to produce and distribute exclusive content that can be shared which in return extends the voice of your brand.
  • Can be used to share exclusive information and offers to your loyalists.
  • It’s an extension to your public relations strategies
  • Provides platforms to build communities for your brand enthusiasts around your product and company.
  • Offers opportunities that will bring exposure to your company.
  • Provides potential opportunities for word-of-mouth buzz about your company and products.

While I know that this isn’t the end all list of benefits, it is a good place to begin thinking about the benefits that social media provides. Once you know what it can do, building strategies is your next course of action.

What has social media done for your company? Leave a comment! I would love to hear your story.

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  • Obviously. Why not? Most of the people are using social media for their promotion and business. Social media is now a big factor for the business and promotion.

  • Yes, Obviously. Social Media can help you in many way. It is the only free platform where you can get your targeted audience and where you can be in touch with them.

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  • Tom Novak

    Social is a Future
    http://www.katalogi.co

    • Reklama w internecie

       To prawda social media 3.0 is almost start

  • I should start to use social media for my business.. Thanks for helping!

  • Nevershouttayluhh

    This article helped me out a lot on my social media/business project. Thanks!

  • Cm

    VEry good article. I'm going to send the link out to my customer group.

  • David I liked your article so much, that I quoted it in my new blog: http://baji-online.com and put you as the author. I just couldn't have said it better.
    I just completed an extensive course by a high-profile social media Diva (and that is now what I am attaining to~~ Social Media Diva) so that I can take on clients, create and maintain their profiles. Yes, I am a Social Media Manager and Virtual Assistant. And I would love to be contacted to do your work for you and get you set up. Please contact me on Facebook as bajionline fan page (Baji Milici) ~~ I am really excited about my new job!

  • David I liked your article so much, that I quoted it in my new blog: http://baji-online.com and put you as the author. I just couldn't have said it better.
    I just completed an extensive course by a high-profile social media Diva (and that is now what I am attaining to~~ Social Media Diva) so that I can take on clients, create and maintain their profiles. Yes, I am a Social Media Manager and Virtual Assistant. And I would love to be contacted to do your work for you and get you set up. Please contact me on Facebook as bajionline fan page (Baji Milici) ~~ I am really excited about my new job!

  • There is no question at all regarding effectiveness of social media or web 2.0 when it is done right. If I just hang a blog or video out there, it works good. If I share it on my social media platforms, the participation is much greater!

  • Yeah, nice tips man!

  • rajiv

    Nice tips..
    Blogs are an excellent way to achieve faster indexing and gain extended visibility. Catch some more tips at
    http://www.redalkemi.com/blog/how-to-promote-bu

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  • Marcy1

    Thanks for enumerating the advantages of Social Media. I certainly believe that Social Media can help your business to boom fast & easy. You just need to create a solid social network and develop a harmonious relationship with your online friends/followers in order to achieve success. With a minimal effort, your business will be exposed to millions of internet users who eventually become your potential loyal customers.

  • Marcy1

    Thanks for enumerating the advantages of Social Media. I certainly believe that Social Media can help your business to boom fast & easy. You just need to create a solid social network and develop a harmonious relationship with your online friends/followers in order to achieve success. With a minimal effort, your business will be exposed to millions of internet users who eventually become your potential loyal customers.

  • freeadvertisingforum

    All true but it is very time consuming. Maybe a good article would be how to delegate social networking responsibilities.

  • freeadvertisingforum

    All true but it is very time consuming. Maybe a good article would be how to delegate social networking responsibilities.

  • huangqin
  • I have found that feedback is very valuable for my blog. I produced a video to help promote my service. Then I gathered feedback from bloggers. They told me to shorten the video, decrease the volume of the music etc. etc. If you want to see the finished video, you can go to my web site.

  • I have found that feedback is very valuable for my blog. I produced a video to help promote my service. Then I gathered feedback from bloggers. They told me to shorten the video, decrease the volume of the music etc. etc. If you want to see the finished video, you can go to my web site.

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  • Yes Social Media can help alot in promoting brands and business. You can use facebook for promoting your brand and your online services. Thanks for sharing such informative post.

  • Yes Social Media can help alot in promoting brands and business. You can use facebook for promoting your brand and your online services. Thanks for sharing such informative post.

  • Yes Social Media can help alot in promoting brands and business. You can use facebook for promoting your brand and your online services. Thanks for sharing such informative post.

  • Yes Social Media can help alot in promoting brands and business. You can use facebook for promoting your brand and your online services. Thanks for sharing such informative post.

  • Yes Social Media can help alot in promoting brands and business. You can use facebook for promoting your brand and your online services. Thanks for sharing such informative post.

  • Excellent way to describe the content …

  • Excellent way to describe the content …

  • Excellent way to describe the content …

  • Excellent way to describe the content …

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  • Hey David,
    I have come across your blog and read your articles and i think its very unique and informative. Thanks for all your suggestions. And yes Social Media is quite useful for any kinda business. It promote their brands and services online and have a deep impact.

    Regards,
    866.568.6377

  • Hey David,
    I have come across your blog and read your articles and i think its very unique and informative. Thanks for all your suggestions. And yes Social Media is quite useful for any kinda business. It promote their brands and services online and have a deep impact.

    Regards,
    866.568.6377

  • Hey David,
    I have come across your blog and read your articles and i think its very unique and informative. Thanks for all your suggestions. And yes Social Media is quite useful for any kinda business. It promote their brands and services online and have a deep impact.

    Regards,
    866.568.6377

  • Hey David,
    I have come across your blog and read your articles and i think its very unique and informative. Thanks for all your suggestions. And yes Social Media is quite useful for any kinda business. It promote their brands and services online and have a deep impact.

    Regards,
    866.568.6377

  • Hey David,
    I have come across your blog and read your articles and i think its very unique and informative. Thanks for all your suggestions. And yes Social Media is quite useful for any kinda business. It promote their brands and services online and have a deep impact.

    Regards,
    866.568.6377

  • Dear David, we are on social media and we are getting help too much and cash also. Ä°t helps us to increase blog and website pagerant blog is 5 website is 6 now. SO everything is going fine. Thank you. From Turkey

  • Dear David, we are on social media and we are getting help too much and cash also. Ä°t helps us to increase blog and website pagerant blog is 5 website is 6 now. SO everything is going fine. Thank you. From Turkey

  • Dear David, we are on social media and we are getting help too much and cash also. Ä°t helps us to increase blog and website pagerant blog is 5 website is 6 now. SO everything is going fine. Thank you. From Turkey

  • Dear David, we are on social media and we are getting help too much and cash also. Ä°t helps us to increase blog and website pagerant blog is 5 website is 6 now. SO everything is going fine. Thank you. From Turkey

  • Dear David, we are on social media and we are getting help too much and cash also. Ä°t helps us to increase blog and website pagerant blog is 5 website is 6 now. SO everything is going fine. Thank you. From Turkey

  • Hallo David,

    Just discovered your blog.
    And will definitely be reading more.

    How did I come across you?

    Through Social media.
    Of course.

    How do the vast majority of people discover my websites ?
    I think you know the answer!!

    Social Media = ” What A Door Opener”

    Best wishes from Hamburg

    Will

  • Hallo David,

    Just discovered your blog.
    And will definitely be reading more.

    How did I come across you?

    Through Social media.
    Of course.

    How do the vast majority of people discover my websites ?
    I think you know the answer!!

    Social Media = ” What A Door Opener”

    Best wishes from Hamburg

    Will

  • Hallo David,

    Just discovered your blog.
    And will definitely be reading more.

    How did I come across you?

    Through Social media.
    Of course.

    How do the vast majority of people discover my websites ?
    I think you know the answer!!

    Social Media = ” What A Door Opener”

    Best wishes from Hamburg

    Will

  • Hallo David,

    Just discovered your blog.
    And will definitely be reading more.

    How did I come across you?

    Through Social media.
    Of course.

    How do the vast majority of people discover my websites ?
    I think you know the answer!!

    Social Media = ” What A Door Opener”

    Best wishes from Hamburg

    Will

  • Hallo David,

    Just discovered your blog.
    And will definitely be reading more.

    How did I come across you?

    Through Social media.
    Of course.

    How do the vast majority of people discover my websites ?
    I think you know the answer!!

    Social Media = ” What A Door Opener”

    Best wishes from Hamburg

    Will

  • Really awesome post, thanks for the share! Part of my daily ritual for marketing my blogs is to use many social media outlets such as Digg, StumbleUpon, and Reddit to increase my traffic.

  • Really awesome post, thanks for the share! Part of my daily ritual for marketing my blogs is to use many social media outlets such as Digg, StumbleUpon, and Reddit to increase my traffic.

  • Really awesome post, thanks for the share! Part of my daily ritual for marketing my blogs is to use many social media outlets such as Digg, StumbleUpon, and Reddit to increase my traffic.

  • Really awesome post, thanks for the share! Part of my daily ritual for marketing my blogs is to use many social media outlets such as Digg, StumbleUpon, and Reddit to increase my traffic.

  • Really awesome post, thanks for the share! Part of my daily ritual for marketing my blogs is to use many social media outlets such as Digg, StumbleUpon, and Reddit to increase my traffic.

  • duncan_b

    David – this is a great article. I think you hit the nail on the head that social media tools are just that – tools – and like tools of any trade, they're not going to produce any meaningful result if one doesn't know how to select them to fit into their larger business strategies.

  • duncan_b

    David – this is a great article. I think you hit the nail on the head that social media tools are just that – tools – and like tools of any trade, they're not going to produce any meaningful result if one doesn't know how to select them to fit into their larger business strategies.

  • duncan_b

    David – this is a great article. I think you hit the nail on the head that social media tools are just that – tools – and like tools of any trade, they're not going to produce any meaningful result if one doesn't know how to select them to fit into their larger business strategies.

  • duncan_b

    David – this is a great article. I think you hit the nail on the head that social media tools are just that – tools – and like tools of any trade, they're not going to produce any meaningful result if one doesn't know how to select them to fit into their larger business strategies.

  • duncan_b

    David – this is a great article. I think you hit the nail on the head that social media tools are just that – tools – and like tools of any trade, they're not going to produce any meaningful result if one doesn't know how to select them to fit into their larger business strategies.

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  • Another rock solid post from SME.

    Is there a way that I can just have a direct pipeline from you guys to my clients? Would save me a lot of breath.

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  • Another rock solid post from SME.

    Is there a way that I can just have a direct pipeline from you guys to my clients? Would save me a lot of breath.

    Keep it up.

  • Another rock solid post from SME.

    Is there a way that I can just have a direct pipeline from you guys to my clients? Would save me a lot of breath.

    Keep it up.

  • Another rock solid post from SME.

    Is there a way that I can just have a direct pipeline from you guys to my clients? Would save me a lot of breath.

    Keep it up.

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