Don’t We All Just Want To Be Unpopular?

by Jason Falls |

When people have asked (or complained) about the title to my book No Bullshit Social Media, I’ve answered with this explanation: The world isn’t an end sum game. I don’t need every person interested in social media marketing to buy the book. I need a few thousand and we’ll be just fine. If the word Bullshit offends you, the book isn’t for you. And that’s fine.

That attitude is sort of the core tenet of Erika Napoletano’s new book The Power of Unpopular, which I loved, for that and other reasons. Erika tackles the notion that you don’t need to please everyone and it’s okay to be your own person, your own company and have your own attitudes, opinions and stances on the world. And if people don’t like it, screw ’em. You don’t need everyone to like you.

The Power of Unpopular is an awesome look at several businesses who have stood their ground, whether having an attitude, or selling a product the market told everyone else instinctively would not sell. The case studies are more detailed and have more practical take aways for you than most books out there. That alone makes it worth buying. Erika’s attitude — kind of a no bullshit one — is another selling point.

I caught up with the fiery redhead last week to chat about it. Be warned: The conversation is not G-rated. And my apologies for the dotted audio issues. We didn’t discover them until the recording was done. You won’t miss much and hopefully they’re not too distracting.

You can get your copy of The Power of Unpopular at the book’s website or on Amazon (affiliate link). Erika’s regular wisdom is available at

Now let’s see how many of you are paying attention! I have two copies of The Power of Unpopular to give away. What I want you to do is Tweet “I want @redheadwriting’s book! @JasonFalls is giving two away! One better be mine, buster!” and link back to this post in the same Tweet. On Friday, I’ll randomly choose from those that followed the instructions and Tweet out names of the winners.

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).