How Small Businesses Can Go Big With Social Media Marketing
How Small Businesses Can Go Big With Social Media Marketing
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It’s no secret to many of you — it-getters in the sense that you at least read Social Media Explorer and are likely bought in — that social media marketing can have a huge impact on your business. But we still see more case studies from major brands playing in the social channels than we do small businesses. With the fact that 44 percent of small businesses don’t even have a website, much less social media efforts, it’s no surprise that there’s a gap between success cases in small versus medium and large businesses.

Small businesses typically face one critical battle when thinking about social media marketing: Time. They don’t have time to think about marketing, much less social media marketing. Often, a small business owners is also the janitor, the store clerk, the accountant, the donut maker and more. Who has time, or energy, after all that, to write blog posts, Tweet or engage with customers on Facebook?

Fortunately, there are smart people out there like Mike Merrill, who spend a good portion of their time thinking about how small businesses can leverage social media marketing in effective and efficient ways. That’s why he’ll be joining our roster of awesome speakers at Explore Dallas-Fort Worth on February 17. (Yes, that’s ONE WEEK FROM THIS FRIDAY!) I caught up with Mike recently to talk about the plight of the small business and what they can do to get social:

You won’t want to miss the business insights Mike has to give at Explore Dallas-Fort Worth. He’ll be speaking there, along with an all-star lineup that includes AT&T’s Chris Baccus, Radio Shack’s Adrian Parker, Zena Weist of Edelman Digital, Tom Webster from Edison Research, Nichole Kelly of Full Frontal ROI, Tim Hayden from 44 Doors, DJ Waldow from Waldow Social and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception is $400, (the video says the first 100 get in for $250, but those sold out already). HOWEVER! Let’s see if you’re paying attention! Register and use the code “ILOVESME” and you’ll get the early-bird price of $250, no matter what! Can’t beat that! Go reserve your spot!

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at socialmediaexplorer.com/product/events.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
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  • We’ve spent the past couple of years developing BizBrag to address the problem that small businesses face with needing to be active on social media but not having the time to do so. Using our platform business owners can maintain a presence on all of the major social networks and be visible on search, all from an easy to use centralized dashboard. Please take a look.

  • I started following this blog as part of an assignment I was given in my Social Media Theory & Practice with @dr4ward:twitter  at @NewhouseSU:twitter  and I subscribed to this particular blog to learn more about social media.  #NewhouseSM4  
    This particular article was very interesting to me.  And I’ve noticed that in the music business, a lot of the smaller music companies don’t have any social media presence at all.  They really are missing out on an opportunity to educate the public about their brand and their artists.  I do feel that the mindset behind it is that there is concern about the amount of time that will have been spent on social media.  With Facebook, Twitter, and Google+ all having Apps,  it is even easier to keep up with social media.  With the amount of time that consumers spend on social networking sites, it is foolish not to have any presence on the various social media sites.