How Consumers Are Using Inverted Deals [Infographic]

Editor’s Note: This is a guest post written by Mike Schneider, SVP Digital Incubator at Allen & Gerritsen, and co-author of Location-Based Marketing for Dummies.

Location-based applications seem to all fall into the same trap of unnatural behavior. You whip out the phone, take 20 steps and then pray that the person behind the counter will know how to give you the deal you deserve. Marketers like Aaron Strout and I have been big proponents of passive check-ins or making location a secondary data point in an app that is part of a user’s natural flow.

Boston’s LevelUp has combined location and commerce data to not only give businesses a rich profile of who their customer is, but also a new kind of acquisition and retention program. allen & gerritsen recently got some data from the SCVNGR team and put together this infographic demonstrating some of the behaviors of consumers who are using this new “inverted deals” app.

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SchneiderMike has over 17 years of experience in tech and marketing and now runs the Digital Incubator for Boston’s Allen & Gerritsen. SchneiderMike is mobile obsessed and works on brand, SoLoMoCo, content and app strategies for startups, retail, restaurant, CPG and B2B brands. He is a beer extremist, loves longboarding, soccer, wine, tea and food.