Location-based applications seem to all fall into the same trap of unnatural behavior. You whip out the phone, take 20 steps and then pray that the person behind the counter will know how to give you the deal you deserve. Marketers like Aaron Strout and I have been big proponents of passive check-ins or making location a secondary data point in an app that is part of a user’s natural flow.
Boston’s LevelUp has combined location and commerce data to not only give businesses a rich profile of who their customer is, but also a new kind of acquisition and retention program. allen & gerritsen recently got some data from the SCVNGR team and put together this infographic demonstrating some of the behaviors of consumers who are using this new “inverted deals” app.
Have You Registered For Explore Nashville?
Don’t miss a day of intensive learning with some of the leading thinkers and practitioners in the digital marketing and social media marketing space. H&R Block’s Scott Gulbransen, The Now Revolution co-author Amber Naslund, Edison Research’s Tom Webster, Return on Influence author Mark Schaefer, Edelman Digital’s Zena Weist and more headline one of the leading digital and social media marketing events of 2012, Friday, April 13 in Nashville, Tennessee! DON’T WAIT TO REGISTER! Seats are filling fast! Reserve yours today!
SchneiderMike has over 17 years of experience in tech and marketing and now runs the Digital Incubator for Boston’s Allen & Gerritsen. SchneiderMike is mobile obsessed and works on brand, SoLoMoCo, content and app strategies for startups, retail, restaurant, CPG and B2B brands. He is a beer extremist, loves longboarding, soccer, wine, tea and food.
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