Mobile Marketing: The Challenges, Opportunities And Future

by Jason Falls |

We’ve heard for a year or two now that mobile marketing is next. Friends, mobile marketing is now. And brands are struggling to get their heads wrapped around it. From QR codes to Near Field Communications to SMS to location-based services, there’s an almost unlimited world of possibility out there for brands to go mobile, but little understanding from brands as to how.

That’s precisely why Tim Hayden of 44 Doors will be speaking at Explore Dallas-Fort Worth on Feb. 17 and why I also caught up with him recently to share some insights with all of you on the world of mobile marketing, engagement and how social media plays into it all.

You won’t want to miss the business insights Tim has to give at Explore Dallas-Fort Worth. He’ll be speaking there, along with an all-star lineup that includes Copyblogger’s Brian Clark, Zena Weist of Edelman Digital, Tom Webster of Edison Research, Aaron Strout from WCG, Nichole Kelly of Full Frontal ROI, DJ Waldow from Waldow Social and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The first 100 registrants get the full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception for just $250! The full price of the event is $400, so save $150 now and reserve your spot.

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).