Puts Mobile Media In Your Hands

by Jason Falls |

Downloading ringtones and wallpapers for your cell phone can be frustrating and costly sometimes. I’ve only downloaded one of each just to see how it all worked. I paid $1.99 or something like that for both, neither of which I really liked because they weren’t mine. (Granted, this was over a year ago, so save the “you’re stupid” comments, please.), however, puts creating ring tones and wallpaper for mobile devices in your hands. Upload images, video or audio files and have custom content sent to your cell phone. This is a valuable service for our the ever-growing customization of our lives. But it can work for brands, too. They even have a special starting point for bands to upload their music to add to their catalog of user-generated ringtones. Pretty cool. And it’s ad supported, so there’s no subscription fee for the end user. Nice.

At a social media breakfast at South by Southwest last week, I had a chance to sit down with Jeff Sass and J.C. Hutchings from Myxer. Hutchings is also the web-celeb author/podcaster (“7th Son”) who was hired recently to help recruit content providers to Myxer.


For more, visit To see exactly how it works, they’ve got a nicely done tutorial here.

[tags]Myxer, podcasting, mobile, mobile content, cell phones, J.C. Hutchings, Jeff Sass, Jason Falls[/tags]

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).