The Biggest Challenges In Online Retail - Web Panel Recap - Social Media Explorer
The Biggest Challenges In Online Retail – Web Panel Recap
The Biggest Challenges In Online Retail – Web Panel Recap

We learned a lot in Wednesday’s SME Digital web panel discussion, The Biggest Challenges in Online Retail. Our guest experts were Brad Butler Jr., of Halloween Express; Barry Litwin, the former Vice-President of Global eCommerce at Office Depot who recently took a position as the VP, eCommerce at Sears Holdings; and Jeff Mason, Vice-President of Marketing at Velaro, a live chat software provider and SME Digital Client.

Our discussion focused primarily on how e-commerce and online retail has changed in just the last five years, how social media has impacted online retail, how to cut down on shopping cart abandonment and ideas for seasonality in an online retail business.

As promised, here is the webinar recording for you to enjoy if you were unable to join us live or you just want to review the discussion. Below you’ll also find our slides (not much to show there since it was a panel discussion, but there’s some background on our panelists) and just for taking the time to enjoy the content, Jeff and his folks at Velaro (one of the webinar’s two sponsors) put together a free e-book for you – The 7 Biggest Revenue Killing Mistakes Online Retailers Make. Click the headline there to find that free resource.

Thanks to Velaro and our other sponsor, Social Toaster, a fan advocacy platform that helps give your super fans super powers (in sharing, that is), for helping us bring the panel together and the web discussion to you.

The Recording

The Slides

As this was our first SME Digital Web Panel, we’d love your feedback. While we presented it in webinar form, but as a panel discussion, it probably fits more in the podcast genre of content, but with a live call-in feel. We’re tinkering, so let us know what you think. The comments are yours.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Thank you. Very helpful as it does give an insight on the complexity of social media. We are too in the Halloween business and are trying to incorporate social media into our core capabilities.

  • Live chat is most certainly a major add-on to any e-commerce website in today’s internet.

    Not only can you help your current userbase / customers, you can use it as an “on-line salesman” inside your website.

    Interacting with your visitors not only helps solve any issues and questions they may have but it makes your website more “trustworthy” as your visitors can see that real people are behind it.