Is mobile more important than social? Tim Hayden, Senior VP Mobile Strategist at Edelman says it is. As we examine today’s fast adoption to mobile and how user behaviors are inviting opportunity for mobile marketing in big ways, we cannot help but be fascinated, borderline-obsessive with today’s new world of mobile.
Just what has made this technology woo us into a love affair that we can’t take our eyes off of? From our human need to connect and learn to the virtual and visual attributes this convenient piece of master machinery provides, there is more than one reason we all are compulsively touching and embracing it.
Where might the future for us and our “precious” take us, and how might it take data from us? Conveniences like mobile wallets are starting to be tested. Augmented reality is on the verge of adoption, although the level of speed and bandwidth is not quite able to provide real time data that is necessary to fully adopt this yet.
Big data from mobile makes Google look like toddler play compared the brawny badness of big mobile intelligence. From locations, to search terms, device types, languages and time and dates, these are some of the personal data values that can be extracted very easily, making our love affair with mobile a gold mine of intelligence for marketers.
The adoption rate of mobile is staggering as 38% of smartphone users purchased their device less than 12 months ago. This new technology is exploding with innovation from developing mobile apps to creating digital media platforms and filetypes that can be consumed on-the-go wirelessly from tablets and smartphones as opposed to the stop, sit and lean back technology from screens that sit on your lap, desk or wall. Bursting innovation that leads to great news for the consumer, entertainment, media industry and the economy.
These are just a few top takeaways from the Tim Hayden’s recent presentation on why we love mobile and how it is impacting our lives. What are your favorite things you love about mobile and how it is changed your life? Share your love story with mobile below.
Want to learn more about our juicy love affair with mobile? Hear Tim along with other notable speakers present details on mobile and other technologies impacting today’s world of digital marketing at the upcoming Explore event. Join the Explore community and be part of the next conference taking place in Orange, Calif., on October 18 – 19. Register for Explore OC today. Perhaps you may prefer attending Portland, Ore., on November 15 – 16.