Personal Branding Tips From SME

by Jason Falls |


This afternoon, I had the pleasure of talking to the American Marketing Association’s Louisville chapter about personal branding. I preceded the presentation by saying that while I suppose it’s true I have built a recognizable personal brand of the past two years or so, I haven’t done so with that intention. My focus has been on evangelizing social media, attracting new clients to Doe-Anderson and growing my connections in the social media world. The fact that I’ve build a personal brand in the process is a nice complimentary result.

As such, I had to put some thought into this presentation, probably moreso than others because it was focused on Personal Branding. I guess my buddy Dan Schawbel doesn’t come cheap. Heh. At the request of the crowd, here’s my presentation. For more, visit Dan’s website here or buy his book, Me 2.0, with the handy Amazon thingy on this page.

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).