The Ten Commandments of Content Marketing
The Ten Commandments of Content Marketing
by

Kat French

Kat French

Confession time?  I hate the term “social media marketing.”  It’s one of those phrases that could mean nearly anything.  Depending on the context, it might mean spamming Digg or creating a blog or building up a Facebook fan page or a hundred other things.  By contrast, if I say “social media monitoring” or “traffic generation” or “conversation marketing,” you have a much firmer fix on what we’re actually trying to accomplish.   

Right now, I find myself talking a lot about content marketing, because content marketing is the most natural fit for an advertising agency’s existing abilities. Content marketing requires creative talent, good process and organization skills, and strategic thinking.  

So with that said, and bearing in mind I get sucked into watching a lot of Charleton Heston movies this time of year, I’d like to offer you the Ten Commandments of Content Marketing. 

1. Thou shalt make thy content portable.  The beauty of the social web is that if you make good content easy to share, real live people will be your “channels.”  If your content is really good, the persistent will figure out a way to share it even if you don’t make it easy.  But why make them work that hard?  
2. Thou shalt remember that “content” is not just text.  Photos, audio content/podcasts, and video should be included in any content strategy.    
3. Thou shalt not use the word “viral.”  It makes you sound like the middle-aged dad trying to use his teens’ slang, and is generally running about 2 years behind.  Good, portable online content can become popular.  A virus on your computer is generally a bad thing, remember?
4. Thou shalt not refer to your program as a “campaign.”  Content marketing is a long-haul proposition, and really part of your overall communications plan.  Are you going to stop any other parts of your communications plan when their “campaign” runs it’s course?  No.  And as long as there’s a web, you’re going to need to provide content. 
5. Thou shalt not begin without an editorial calendar.  Unless you like beating your head pointlessly against a brick wall.  Then by all means, go right ahead.
6. Thou shalt delegate clear roles and responsibilities.  Or thou shalt be cursed to play “ownership hot potato” while your stale content just sits there on the web.  
7. Thou shalt honor thy legal department.  Nuff said.
8. Thou shalt match thy content to the environment.   Content strategy is no longer limited to the bounds of your primary URL.  Develop Facebook-y content for Facebook, etc.
9. Thou shalt not allow thy website content to get as stale as week-old bread.   Or thou art not allowed to whine when visitors go away to spend time elsewhere.
10. Thou shalt reward thy enthusiasts appropriately for sharing thine content.   That may mean sponsoring a blogger. It may mean sharing some high-PR link love to someone who is talking you up.  How you reward them is something to determine on a case-by-case basis, but don’t forget to do it.

Okay folks, what do you think?  Do I need to drop any?  Or expand from the  “Ten Commandments” to rip off “America’s Top 40” rather than the Bible?

About the Author

Kat French
Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.
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  • flswair

    Great one! challengers can follow to shut down the hurdles in there race . I tried I got it .

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  • Nice one. I have stumbled and twittered this for my friends. My friends will enjoy reading it also.

  • Pingback: Relazioni Pubbliche » Blog Archive » I contenuti, questi sconosciuti (Content Marketing Blues)()

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  • Like this. Very helpful as I'm doing some research on content marketing for a client.

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  • freearticlessubmitarticles

    Good advice

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    Good advice

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  • The Ten Commandments of Content Marketing. http://bit.ly/Ecw3b

    This comment was originally posted on Twitter

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  • Learn the 10 Commandments of Content Marketing- http://tinyurl.com/dgknd6

    This comment was originally posted on Twitter

  • For great information on content marketing, read this article- http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://bit.ly/18K5pe

    This comment was originally posted on Twitter

  • http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • RT @ScottHepburn: Bookmarking @katfrench “10 Commandments of Content Marketing” (good advice never goes out of style) http://bit.ly/16pwi6

    This comment was originally posted on Twitter

  • Bookmarking @katfrench “10 Commandments of Content Marketing” (good advice never goes out of style) http://bit.ly/16pwi6

    This comment was originally posted on Twitter

  • rt @JDEbberly The Ten Commandments of Content Marketing | Social Media Explorer – http://sn.im/gobup – don’t use the word ‘viral’ la

    This comment was originally posted on Twitter

  • RT @JDEbberly: The Ten Commandments of Content Marketing | Social Media Explorer – http://sn.im/gobup

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer – http://sn.im/gobup

    This comment was originally posted on Twitter

  • Valeria,

    Thanks so much. I really liked elements of both, and this was a fun way to share it while the other post was still fresh in my head.

    It also was a rare moment to catch up on my favorite blogs; I’m missing out on some great content lately. :)

    All my best,
    Rich

    P.S. I also just forget I was fixing something on someone else’s account. :)

    This comment was originally posted on Copywrite, Ink.

  • Reading: The Ten Commandments of Content Marketing http://is.gd/unbj

    This comment was originally posted on Twitter

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • KatFrench

    I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

  • You could drop 3 and 4 (not that I disagree with them) and replace them with something more powerful.

    • KatFrench

      I'm really rather attached to #3. Number 4 is just a pet peeve, I suppose.

  • A Conversation Agent move – awesome post, Rick. I had seen Kat’s post, but did not have time to digest it. Thank you for making it easier for me by relating it to your experience and to my own content.

    This comment was originally posted on Copywrite, Ink.

  • The Ten Commandments of Content Marketing by @KatFrench http://ow.ly/3C3E

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • Reading: The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls (#3: thou shalt not use the word “viral.”)

    This comment was originally posted on Twitter

  • “The Ten Commandments of Content Marketing” by @KatFrench Good one! :) http://tr.im/jwEQ

    This comment was originally posted on Twitter

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • KatFrench

    Jesper- Great! I look forward to reading your thoughts.

  • “The Ten Commandments of Content Marketing” by @KatFrench Good one! :) http://tr.im/jwEQ

    This comment was originally posted on Twitter

  • RT @mjclark: RT @bryanhuber: Excellent: The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • Reading the Ten Commandments of Content Marketing by @KatFrench – http://twurl.nl/t3g0yp.

    This comment was originally posted on Twitter

  • RT The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • RT @bryanhuber: Excellent: The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

  • I do not agree with 7 of your commandments. I will write a blog post about it later today, suggesting how I see it. Like the initiative though. Rules of engagement are important… But as Clay Shirky put it: “we will not have 200 years of chaos… but maybe 50…”

    • KatFrench

      Jesper- Great! I look forward to reading your thoughts.

  • Excellent: The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • The Ten Commandments Of Content (Marketing/Creating..) http://ow.ly/3CZ6

    This comment was originally posted on Twitter

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • KatFrench

    You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

    I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

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  • The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • RT @brandcoach : The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls nice ;-)

    This comment was originally posted on Twitter

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  • The Ten Commandments of Content Marketing | Social Media Explorer: Social Media Explorer explores social media, .. http://bit.ly/U8XBe

    This comment was originally posted on Twitter

  • RT @kathyoreilly Good read RT @sazbean The 10 Commandments of Content Marketing http://tr.im/jqWw Thank U 4 spreading the wealth of info.

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer: Social Media Explorer explores social media, .. http://bit.ly/wQNqe

    This comment was originally posted on Twitter

  • tSocM> The Ten Commandments of Content Marketing | Social Media Explorer http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://bit.ly/DO0v2

    This comment was originally posted on Twitter

  • Reading: The Ten Commandments of Content Marketing via @Katfrench http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • RT @jasonfalls The Ten Commandments of Content Marketing http://ow.ly/3xOA

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • Terminology is important – Create ‘good, portable content’ over making something viral http://tinyurl.com/d72f7n

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing from @KatFrench http://cli.gs/Qu9DgM #hcsm

    This comment was originally posted on Twitter

  • RT @rogerbauer RT @sazbean: The Ten Commandments of Content Marketing http://tr.im/jqWw

    This comment was originally posted on Twitter

  • RT @sazbean: The Ten Commandments of Content Marketing http://tr.im/jqWw

    This comment was originally posted on Twitter

  • Good read RT @sazbean The 10 Commandments of Content Marketing http://tr.im/jqWw

    This comment was originally posted on Twitter

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

  • Hey Kat, that is so coincidental — I did the same thing earlier too!

    http://makejohnnycash.blogspot.com/2009/04/ten-

    Cheers,
    John.

    • KatFrench

      You know, I ran across your post yesterday when I was running a Twitter search on “ten commandments” to see how this one was doing.

      I particularly liked your fifth commandment, “Thou shalt not covet your neighbour’s friends on Facebook,” which works equally well as “thou shalt not covet the neighbour's Twitter followers.” :)

  • The Ten Commandments of Content Marketing http://tr.im/jqWw

    This comment was originally posted on Twitter

  • Ten commandments of content marketing http://tinyurl.com/dz289h #yam

    This comment was originally posted on Twitter

  • From @sbosm – 10 Commandments for Content Marketing – these are spot on! http://bit.ly/fBXXx

    This comment was originally posted on Twitter

  • Reading: “The Ten Commandments of Content Marketing | Social Media Explorer” ( http://tinyurl.com/dz289h )

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • via @thedynamiteguy The Ten Commandments of Content Marketing | Social Media Explorer http://bit.ly/hSNtF

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://bit.ly/hSNtF

    This comment was originally posted on Twitter

  • Having delivered “Ten Commandments of Writing” last wk, was interested to see 10 for content marketing: http://bit.ly/fBXXx. Thnx davidfinch

    This comment was originally posted on Twitter

  • Liked “The Ten Commandments of Content Marketing” http://ff.im/-2hKe6

    This comment was originally posted on Twitter

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  • 10 Commandment of Content Marketing, courtesy @KatFrench: http://twurl.nl/feyw4y Good stuff.

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://bit.ly/9Txjj

    This comment was originally posted on Twitter

  • From GReader: The Ten Commandments of Content Marketing http://tinyurl.com/d72f7n

    This comment was originally posted on Twitter

  • Good points to keep in mind on content marketing. Useful for businesses building out new sites & platforms: http://bit.ly/Ecw3b

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://bit.ly/a8PLm

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://bit.ly/fBXXx

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://bit.ly/14Vykj

    This comment was originally posted on Twitter

  • The Ten Commandments to Content Marketing – http://bit.ly/fBXXx (via @katfrench)

    This comment was originally posted on Twitter

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • mrhames

    Damn, Disqus just ate my post.

    Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

    Content. It's what we agency peeps can do to add value.

  • It has been spoken – The Ten Commandments of Content Marketing. http://bit.ly/fBXXx

    This comment was originally posted on Twitter

  • “So let it be written; so let it be done.” http://twurl.nl/4wpz4t

    This comment was originally posted on Twitter

  • RT @InnovationTrend: socialhelp: The Ten Commandments of Content Marketing | Social Media Explorer http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • Social Explorer The Ten Commandments of Content Marketing http://tinyurl.com/d72f7n

    This comment was originally posted on Twitter

  • @plokedRT @jasonfalls The Ten Commandments of Content Marketing http://ow.ly/3xUI

    This comment was originally posted on Twitter

  • 10 Commandments of Content Marketing.
    http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls from @BethHarte

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tr.im/jptH from: @JasonFalls

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tinyurl.com/dz289h from: @JasonFalls / @KatFrench (Love the Charleton Heston reference!)

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing | Social Media Explorer http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tr.im/jpp1

    This comment was originally posted on Twitter

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • KatFrench

    Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

    But it's just silly, not to mention inaccurate.

  • The Ten Commandments of Content Marketing | Social Media Explorer http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • really good post from @KatFrench – “The Ten Commandments of Content Marketing” – http://bit.ly/fBXXx

    This comment was originally posted on Twitter

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

  • Thank you, Kat, and social media explorer, for reaffirming how the social networking world revolves around content. As a social media blogger, I see Commandment 9 as the most challenging for my peers. Everyone seems eager when a blog is launched, but posting quality content over the long haul is what it's all about. Also, I like number 8 because disseminating content to other sources and linking with your primary URL seems to be a smart way to share it with more eyeballs. Oh, and viral. It would be fine with me if I never heard that term again—ever. Thanks again for the insight.

    • KatFrench

      Yeah, I feel a little guilty that a couple of years ago, slapping the word “viral” on an online video campaign was actually a good way to get work–or at least attention–because holy cow, were clients doing a GMOOT over “viral.”

      But it's just silly, not to mention inaccurate.

  • content marketing statt social media marketing: alter wein in neuen schläuchen? http://tinyurl.com/dz289h

    This comment was originally posted on Twitter

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

    Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

    Head + Desk + Repeat.

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • KatFrench

    Thanks, Beth!

    I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

    But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

    Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

    Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

  • THe 10 Commandments of Content Marketing from @katfrench. Serves as really good reminders for all of us. Check it out! http://bit.ly/fBXXx

    This comment was originally posted on Twitter

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

  • Michelle_Jones

    #1 is so timely! I got some info yesterday about an event I wanted to write about however the video for the event was locked down, not share ready, not embeddable. When I pointed this out they emailed me a gigantic quicktime video. Um, no. I'm not going to be the one responsible for making your content easy to spread around and share. While I wanted to write about the event it wasn't worth the extra work they were wanting me to do.

    • KatFrench

      Hey, Michelle! I think that happens a LOT with video, and video is really what I had in mind when I wrote #1. I've run into the very same thing–“Hey, we've got this GREAT video… can you get it on YouTube or whatever and have a bunch of bloggers post it and spread it around?” And invariably, the video is embedded in some unknown proprietary format that's part of their CMS, or it's a massive file, or whatever.

      Or alternately, when I notice a company has some really great video content, but they're resistant to making it sharable because they “don't want people to steal it and just put it up anywhere.”

      Head + Desk + Repeat.

  • Social Media Explore The Ten Commandments of Content Marketing: Confession time?  I hate the.. http://twurl.nl/6tzscy

    This comment was originally posted on Twitter

  • Reading The Ten Commandments of Content Marketing http://cli.gs/pdrz1e

    This comment was originally posted on Twitter

  • SMExplorer: The Ten Commandments of Content Marketing: Confession time?  I hate the term “socia.. http://tinyurl.com/d72f7n

    This comment was originally posted on Twitter

  • RT: @jupaneanu: The Ten Commandments of Content Marketing http://bit.ly/fBXXx

    This comment was originally posted on Twitter

  • RT @jupaneanu: The Ten Commandments of Content Marketing http://bit.ly/fBXXx

    This comment was originally posted on Twitter

  • The Ten Commandments of Content Marketing http://tinyurl.com/d72f7n

    This comment was originally posted on Twitter

  • SocialMediaExp: The Ten Commandments of Content Marketing | If CMOs Are Unhappy: http://tinyurl.com/d75uqd Full http://tinyurl.com/d72f7n

    This comment was originally posted on Twitter

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

  • Kat, AMEN! Content marketing must be a hot topic this week! ;-)

    I just had this conversation with Pete Gerritsen over at TAAN (Transworld Advertising Agency Network / @TAANnews)…not the entire conversation mind you, but around this specific comment: “content marketing is the most natural fit for an advertising agency’s existing abilities.”

    I think a lot of agencies (PR/Ad) are a little nervous about social media because they feel like their need will be cut back. But on the contrary social media, I have found at least on the PR side, doubles the workload of the average agency in some cases (and I don't just mean doing traditional & social work).

    However, that said, I do not believe it's their role to ghost blog, tweet or comment…especially when there is so much other valueable content that is needed.

    What do you think Kat? Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)? Just thinking outloud… Thanks for bringing up the topic!

    • KatFrench

      Thanks, Beth!

      I think that there is a wide range of services that agencies could, should, and do provide in terms of content marketing. I think, yes, the content would probably fall more to the traditional side. I think website content has been the afterthought of advertising agencies for years, if I'm being frank. It deserves the same attention and innovation that print, television and radio get. How many company websites do you see that truly have vibrant, engaging, frequently-updated and relevant content? Content you'd want to share? Not many. It's a service gap.

      But even on the more personal/social side of things, there's a lot of work to be done in coaching, training and strategic help that agencies can provide the internal staff who'll be communicating through those channels to do so effectively.

      Also, socially-distributed online video (not going to use the “v” word) is an area where true creative ability can really shine and get amazing results.

      Oh, and hey, I really liked your 7 Deadly Sins of Email Marketing post. We could get a whole internet marketing Bible theme going here. :) Hee hee…

      • mrhames

        Damn, Disqus just ate my post.

        Alas, my point was in reply to Beth. Agencies can offer scripts to help in the transparent management of a social media initiative. Take Twitter. Nameatclient could get a script of things to post to start conversations and build buzz. Responses are easier. Responding is infinitely easier than starting a conversation.

        Content. It's what we agency peeps can do to add value.

  • The Ten Commandments of Content Marketing http://tr.im/jp3N

    This comment was originally posted on Twitter

  • RT @jupaneanu: The Ten Commandments of Content Marketing http://bit.ly/fBXXx

    This comment was originally posted on Twitter