Understanding Digital Branding

Getting digital branding pointers from author John Morgan

by Jason Falls |

There’s an overabundance of chatter on marketing blogs and websites these days about branding. Brand this, branding that … most of the people spouting it off are referring to marketing but don’t realize it. They use the word “brand” because they had a meeting once with an account planner at an advertising agency who said something about “branding” and it seemed smart. So they added it to their tradespeak.

One person who knows the difference between branding and marketing and has helped a fair number of companies realize how to exercise branding in the digital world is John Morgan. He’s the author of Brand Against The Machine and is speaking on branding in the digital world at Explore Nashville coming upon April 13. (See information below to get a special SME reader discount.)

I caught up with John last week to talk about his book, his Explore Nashville talk and lots of other things. Give it a watch or listen:

You won’t want to miss the business insights John has to give at Explore Nashville. He’ll be speaking there, along with an all-star lineup that includes H&R Block’s Scott Gulbransen, The Now Revolution co-author Amber Naslund, Edison Research’s Tom Webster, Return on Influence author Mark Schaefer, Edelman Digital’s Zena Weist, Nichole Kelly of Full Frontal ROI, Tim Hayden from 44 Doors, Sam Ford from Peppercom and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The full day’s content, breakfast, lunch and a cocktail reception is $400. But let’s see if you’re paying attention! For being an SME reader, you can use the Promotional Code ILOVESME and get the original early price of $250! Can’t beat that! Go reserve your spot at GoToExplore.co or in the form below!

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

Note: Amazon links above are affiliate links.


About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).