Waxing Poetic On Email Marketing

by Jason Falls |
Email Hack
Image by Ross Mayfield via Flickr

I probably don’t talk enough about the power and effectiveness of email marketing here. I should do that more often. More and more with clients I find myself recommending email marketing strategies and for a lot of reasons.

The main reason I believe in email and email marketing is that real people still use email as their primary communications method. And by real people, I mean those outside the social media echo chamber. I wax poetic on the subject today over at the Blue Sky Factory blog. For more of my thoughts, pay them a visit.

While you’re there, check out Blue Sky Factory. They are my email service provider (you should subscribe to my newsletter if you haven’t already) and I often recommend them to clients. I do not profit from our relationship at all, though they’ve been known to promote me from time to time. Like asking me to guest post on their blog. Enjoy.

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).