What A One-Hit Wonder Taught Me About Marketing
What A One-Hit Wonder Taught Me About Marketing
by

There’s one phone number that most people can recite, regardless of demographic. And I mean full phone number, not 9-1-1. Think about it for a minute: What’s the one phone number than most everyone you know has in common they can recite without hesitation? 867-5309.

Tommy Tutone’s hit from 1981 emblazoned the number in our minds, and while little more of the song is all that memorable, “867-5309/Jenny” has an incredible marketing lesson buried within it’s one-hit wonderness. The song is the probably drunken announcement of a man who finds the number of a woman written on a bathroom wall. “For a good time, call …” graffiti, while most often a cruel joke, is the ultimate in smart marketing.

Why? Because it hits the relevancy bullseye.

Relevance Bulls EyeIt’s a relevant message, sent to a relevant audience, in a relevant time and in a relevant location.

Drunk guys going to the bathroom in a bar are primed to hear this message, ready to receive it and apt to take action. “For a good time, call 867-5309.”

The magic of marketing, be it social media, digital or even traditional, is to deliver a relevant message to a relevant audience in a relevant location and at the relevant time. This is our challenge.

So what are you doing to make your audience think, “Jenny, I’ve got your number. I’m going to make you mine?” with your product?

The comments, as always, are yours.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • Anna Pham

    Great inforgraphic with concise yet simple message.

  • Dara Khajavi

    Interesting perspective about a one hit wonder. I remember listening to that song and singing along with friends. It really was an interesting marketing strategy. What did you learn about the artist’s failure after the hit?

  • jes

    I wasn’t even until 6 years after that song came out, and I still know that number by heart.

    • jes

      *wasn’t even born