What Would You Name Wrigley Field?
What Would You Name Wrigley Field?
by

Forgive the post about a project and client I’m close to, but this is worth sharing. The Jim Beam Team has dreamed up a Mad Libs-type story generator to help us attract names for our petition to have the Sam Zell and the Tribune Company not sell the naming rights to Wrigley Field. The gist is to come up with the most asinine, funniest or even dumbest corporate name that might grace Wrigley Field should Zell sell the rights. You generate a fake news story with your own comedy writing and send it to friends.

I sent all my Cubs fan friends a headline that said Wrigley would become Liquid Drano Field where playoff hopes get sucked down the drain.

The SaveOurName.com effort is chronicled at http://www.saveourname.com where you can also sign the petition, add the Facebook application to invite your friends to join the list and grab the widget for your blog or profile page of choice. The Wrigley naming petition is part of the Jim Beam, “Here’s To The Stuff Inside,” campaign with which I am involved.

Meanwhile, enjoy this little number.



And kudos to the Beam team, which includes a number of agency partners. The primary ideation and work on this particular component of what we’ve been up to is from the excellent folks at Padilla Speer and Beardsley and Zezza Network.

Zemanta Pixie

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • Still kicking around a lame name, Jason, but I did sign the online petition.

    Fenway Park, Wrigley Frield, and Yankee Stadium are the last holdouts, right? Here's hoping none of 'em fall victim to naming-rights greed.

  • Still kicking around a lame name, Jason, but I did sign the online petition.

    Fenway Park, Wrigley Frield, and Yankee Stadium are the last holdouts, right? Here's hoping none of 'em fall victim to naming-rights greed.

  • Still kicking around a lame name, Jason, but I did sign the online petition.

    Fenway Park, Wrigley Frield, and Yankee Stadium are the last holdouts, right? Here's hoping none of 'em fall victim to naming-rights greed.

  • Great little gimmick to raise awareness…I took the time to fill out the form. I'm a Cardinals fan, but for the sake of the game I think it should stay Wrigley Field. Cheers.

  • Great little gimmick to raise awareness…I took the time to fill out the form. I'm a Cardinals fan, but for the sake of the game I think it should stay Wrigley Field. Cheers.

  • We'd like to keep Wrigley as well, Mark. Hopefully, some folks choose awful names to rename it and send to their friends to motivate them to sign the petition. It may not work (Money is at stake, remember) but we're having fun trying.

  • How about “Hand Wringing, Heart Stopping Epic FAIL Field of Nightmares”?

    I'd like to keep Wrigley as the name. :)

  • How about “Hand Wringing, Heart Stopping Epic FAIL Field of Nightmares”?

    I'd like to keep Wrigley as the name. :)

    • We'd like to keep Wrigley as well, Mark. Hopefully, some folks choose awful names to rename it and send to their friends to motivate them to sign the petition. It may not work (Money is at stake, remember) but we're having fun trying.