Outing The Ad Business – Holy Fark! Part 3

by Jason Falls |

Episode 3 of our Holy Fark! series with Fark.com founder and author Drew Curtis turns the focus on traditional media. Curtis says newspapers and television news aren’t in trouble, as many industry watchers say, they’re just used to larger profits. He then takes us through an explanation of why the Internet is outing the advertising model of legacy media as a rip-off and asserts that social media is “the way to go” in terms of reaching audiences.

[youtube]http://www.youtube.com/watch?v=SqUljvpWcss[/youtube]

For more, check out Holy Fark! Part 1 and Holy Fark! Part 2.

[tags]Drew Curtis, Fark, Fark.com, advertising, media, newspapers, mass media, Jason Falls[/tags]


About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).