My friends at Postrank unveiled yet another cool public tool this week. Postrank Labs now allows you to compare and contrast three separate websites based on their engagement scores. Consider it kind of a Compete.com view of a given blog or website’s engagement rather than traffic.
Something I noticed about Labs was that it also delineated out five subdomains within each website and scored their respective engagement score. This was the first I’d ever seen someone have the ability to determine differences between subdomains. Certainly, the information is there and accessible somehow (otherwise Postrank wouldn’t have it), but I’d not seen it yet.
I’m sure some techy is going to make fun of me for not tapping into publicly available API data and cross-grid hexing some morpheous node to flip on the sphincter, but I don’t know how to do that, so put a sock in it and get back to your World of Warcraft, dork.
The division and comparison of subdomains is interesting, even exciting, because it gives public relations professionals, marketers and anyone else trying to determine which blogs are more important, impactful or influential the ability to do so within WordPress.com, Blogspot.com (Blogger.com) and Typepad.com blogs. If a blog is run from one of those services and is “hosted” or contained within the WordPress.com servers, for example, it appears as blogname.wordpress.com. When you typically run traffic or engagement reports on the domain, you get results for everything on WordPress.com which is essentially useless.
Being the general pain in the ass I can be, I asked Carol Leaman, Postrank’s lovely (and patient) CEO, if I might get my hands on the sub-domain data for the three services mentioned. She gave me that and then some. (So much so that I can’t possibly cover it in this post. Hint.)
Without further ado, here’s a listing of the top 10 blogs, based on cumulative Postrank engagement scores (look here to learn what that encompasses) for the last three months, of each of the three major blogging subdomains. To access more of the lists, you or your developer (provided they aren’t tied up with Lord of the Rings … heh) can apply for and access that data through Postrank’s API.
|2||stacievaughansblog.blogspot.com||462474||Stacie Vaughan||Product Reviews|
|4||press-gr.blogspot.com||329717||Tolis Voskopoulos||Greek Politics|
|5||shakespearessister.blogspot.com||298527||Melissa McEwan||Politics/Pop Culture|
|6||claycord.blogspot.com||288925||Mayor of Claycord||Contra Costa Co. News|
|7||googleblog.blogspot.com||285463||Google Staff||Official Google Blog|
|9||sbynews.blogspot.com||271342||Joe Albero||Salisbury (Md.) News|
|10||spoilerslost.blogspot.com||264054||Dark UFO||Lost/TV/Pop Culture|
|1||citizenwells.wordpress.com||206361||Citizen Wells||Legal/Current Events|
|3||rebloggingns.wordpress.com||166652||Reblogging Staff||Pop Culture/Gay Issues|
|4||aculturedleftfoot.wordpress.com||166082||Yogi’s Warrior||Arsenal Football Club (Soccer)|
|5||educar.wordpress.com||137065||Paulo Guinote||Portuguese Education|
|6||ahestan.wordpress.com||111565||Omid Hosaini||Middle Eastern Issues|
|7||tennisplanet.wordpress.com||85610||Tennis Planet staff||Tennis|
|8||theophylepoliteia.wordpress.com||83526||Not Determined||Romanian Politics/Society|
|4||daryllorettecafe.typepad.com||118310||Daryl Lorette||Personal Blog/Issues|
|5||failedmessiah.typepad.com||93754||Shmarya Rosenberg||Orthodox Judaism|
|6||timesonline.typepad.com||93562||Daniel Finkelstein||London Times Columnist|
|9||illinoisreview.typepad.com||61757||Dennis LaComb||Conservative Politics|
|10||wilwheaton.typepad.com||59339||Wil Wheaton||Celebrity Blog/Writing|
I found the lists interesting and have some thoughts that might bubble up, but I’m more interested in hearing your reactions. What do you think of the top blogs in each platform. Any surprises? Any anomalies? The comments are yours.
NOTE: Some of the blogs contain content that might be offensive or unsuitable for your tastes. Click through at your own risk.