Bridging The Gap Between PR And Media

by Jason Falls |

VocusJoin me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, “The More Things Change; Bridging The Gap Between PR And Media.” The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I’ll moderate a discussion with two outstanding new media journalists — Ben Worthen of the Wall Street Journal and Colin Delany of

To register, visit

Some of the topics we’ll cover include:

  • What has changed in the media landscape?
  • What makes good public relations professionals stand out?
  • How can strong relationships best be built with media members?
  • What makes a smart story pitch?
  • What can all the role players in the industry do differently to improve the atmosphere?

This is a unique opportunity to get an even more broad perspective on public relations outreach from two outstanding media members and is a logical extension of last month’s “For Immediate Release” discussion on PR spam. I am honored to have been asked by Vocus to lead the discussion. They and Cision are actively continuing the conversation about public relations practices relative to bloggers and new media. Both have asked me to continue participating in the conversation, which I’m proud to do. Kudos to both for putting PR education ahead of competitive issues.

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).