SEO Copywriting For Beginners
How To Write For Search Engines Without Knowing SEO
How To Write For Search Engines Without Knowing SEO
by

You want to write smarter web copy to attract better organic search engine results. You want to know how to write blog posts and website copy that is optimized and makes it easier for prospective customers to find you. You want to be a good at SEO copywriting. But the layers of technology knowledge you assume you need are intimidating. So where do you begin?

Here’s a quick way to get started with smart SEO copywriting without having to know a lot about search engine optimization. Let’s start simple. Drop your website’s URL into the free Google Adwords Keyword Tool to see a list of what Google thinks your website is about. (Don’t worry with what this tool is supposed to be used for. That’s for another blog post.) What you’ll see is a listing of keywords, grouped by major subject, that Google thinks represents the content on your website. Some of them will be spot-on. Others will be a little off.

A keyword report for Social Media Explorer, for example, returns these subjects, with lists of suggested keywords in each subject:

how to make (6), public relations (28), social media (13), email marketing (13), a blog (8), bulk email (6), blog (31), email (13), marketing (6), social (5), money (10), pr (14), blogging (7), blogs (5)

I’ll toss out “how to make” “bulk email” and “money” because they aren’t really relevant, combine the similar ones and I’ve got the following general content topics for my blog:

  • Public Relations
  • Social Media
  • Email Marketing
  • Blogging

Sample Keyword Glossary for simple writing for SEONot too bad considering social media and public relations are my two largest subject matters here. I’ll continue to write about advertising and marketing and even search marketing. Remember this is what Google thinks your site is about, not necessarily what it is about or you want it to be about.

Now, make a list of the major groups which accurately represent the content on your website or the products or services you sell. Go through the keywords Google suggested under those topics and pick out 5-10 keywords or keyword phrases from each grouping. Put those keywords in a spreadsheet or list under the appropriate heading. (See my sample one on the right hand side of the page.) Print that out and keep it handy when you’re writing. Refer to this keyword glossary to remind yourself of the keywords you wish to win and that you need to incorporate them into your content.

Obviously, this is a very simple approach to SEO copywriting and there are many more tricks of the trade to learn. As you target a more broad base of keywords or are writing content for a more well defined topic, you’ll adjust your writing and keyword focus accordingly. But this is a good start for someone who doesn’t have time or inclination to dive into learning SEO but still wants to improve their content’s chances of being found by the Googley Googs out there.

For more advanced techniques and education around search engine optimization and SEO copywriting, I recommend SEO Book from Aaron Wall. By signing up to the subscription learning community, you have access to more knowledge about search engine optimization than you’ll know what to do with. It’s not cheap, but worth every dime.

Disclosure: The link provided here and the ad below are affiliate program links. I subscribe myself, recommend and endorse it for others and present it here as a qualified product you should consider.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
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  • This a good guide for all writers who doesn’t know SEO at all.
    best keyword research tools

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  • Nice post

  • Thank you bro

    • Çilingir

      thanks for good work

  • very nice article. Thanks…

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  • Alan Cliffe

    A great beginners guide to SEO copywriting – very helpful.

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  • thanks for this aticle…

  • Thanks for this article. Though your tips sound very simple, I think they can be of big help for starting bloggers who are still having a hard time when creating blog posts.

  • Good article. I think a lot of SEO is just about common sense and writing good, original content.

  • Great advice Jason, I’ve been growing my blog organically and have used the Google Keyword tool, however this is the first time it’s been explained further to me, it’s difficult to get good info without paying for it. Thanks Again 9javatar.blogspot.com

  • very nice article. Thanks…

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  • candogan

    Thank you very much for this seo information.

  • Rankings for niche keywords improved over the course of a few days. Major keywords remained unchanged though.

  • It is necessary to write for people, not for search engines. And it will evaluate those and other!

  • wao great information.

  • I tried some of these techniques when writing content for my motorcycle site (http://hdreviewspot.net/) and rankings for niche keywords improved over the course of a few days. Major keywords remained unchanged though.

  • I think this is a good way to use the google keyword tool – it is noy always accurate though!

  • thank you for post, nice sharing..

  • thanks nice articles

  • Roger Wellington38

    The blog provides helpful information regarding the topic and it also gives a vast knowledge as well which helps us in our studies and in practical life.

  • Really good tutorial, however if you want an effective job doing you need to hire a professional.

  • So nice thanks bro

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  • Thanks for this blog! It has helped me oiut

  • Another informative blog its really nice i have to come here again and again
    i think search engines are working for our help
    happy commenting

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  • Thanks for the article

  • Very nice sharing.thanks

  • I definitely think the google keyword tool is definitely under-rated.

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  • seo

    I like your article. Can you analyze every website for seo? I have do it but searching for new tactics.

  • Thank you very much for this seo information.

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  • Thank you very much… very helpful.

  • Great help… thank you very much.

  • thanks this great posts

  • There are very few people in this world that KNOW Google's algorithm.Us Google researchers are not included in that small group. This means that my answer will be based on what the SEO community has learned about Google's ways, and not on
    scientific information derived from the algorithm.

  • There are very few people in this world that KNOW Google's algorithm.Us Google researchers are not included in that small group. This means that my answer will be based on what the SEO community has learned about Google's ways, and not on
    scientific information derived from the algorithm.

  • Thank You, Seo optimiz… :)

  • Sadasdasda

    Thank you..

  • Seo

    Thank you very much for this seo information.

  • I agree with the assessment. I would also note that if Google is interpreting your site for something that it is not, you will first need to optimize your page.

  • Thanks for this article. Though your tips sound very simple, I think they can be of big help for starting bloggers who are still having a hard time when creating blog posts.

  • great post, I mean it.

  • It is necessary to write for people, not for search engines. And it will evaluate those and other

  • Thanks for this article. Though your tips sound very simple, I think they can be of big help for starting bloggers who are still having a hard time when creating blog posts.

  • thnx for this article, I create only 1 post in my blog, I am a beginner in seo and also bloging.
    Your article is helpful to me.

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  • One thing I'd like to add is to get a hold of your intended audience in some way. This can take some more effort (e.g. searching on Twitter/Facebook/LinkedIn, sifting through forums, even *gasp* calling people!). But if you can get some customers talking or eavesdrop on conversations they have online, they'll tell you which key phrases they use. And your work is that much sharper.

    Still, always keep those keywords handy!

    • Awesome. Thanks for the thoughts. Certainly, arousing some curiosity helps
      the cause. Well said.

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  • Good post!

  • Thanks!

  • Excellent primer, Jason, and a very clear, sensible way to add SEO value to a site or blog. Now that you've let me “get my feet wet,” I'll be less intimidated by learning more about SEO.

    • If my post can help reduce that intimidation, then it accomplished a
      good goal. Thank you for saying so.

  • I seen this post in my rss reader and decided I would bookmark it in my browser, I'm glad I actually stopped to read what you had to say Jason. I was thinking a few days ago about what keywords my blog was listing for, as it's only a few months old. I knew about the keyword tool but never thought of trying what you suggested, and I have to say it's the best thing I've done. It's gave me ideas of what I could possibly write about for future posts.

  • I seen this post in my rss reader and decided I would bookmark it in my browser, I'm glad I actually stopped to read what you had to say Jason. I was thinking a few days ago about what keywords my blog was listing for, as it's only a few months old. I knew about the keyword tool but never thought of trying what you suggested, and I have to say it's the best thing I've done. It's gave me ideas of what I could possibly write about for future posts.

    • Glad I could help out, Craig. Thanks for saying so.

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  • Jason,
    You have an excellent way of taking something complicated and making it clear. I love the fact that you've incorporated Google's tools into your system. Without getting into how much competition there may be for any particular keyword, this is a system that can help focus content. Perhaps it may be of value to also suggest the same exercise can be conducted on the competition's site? (Just to find some 'keywords' that may have been overlooked…)
    Thanks, and keep 'em coming!

    • Great suggestion, Jody. There are lots of ways to research keywords and
      scouting the competition certainly is a big one. Thanks for the additional
      thoughts and for the comment.

  • One tip I would add is to create a blog publishing schedule based on your spreadsheet of keywords. That way you systematically work through your list and keep yourself organized. Let's you think ahead a bit too so that your blogs are well thought out and not too obviously seo-centric.

    • Well said. Always good to plan beyond this example of blog writing.
      Appreciate the reminder, John.

  • bencurnett

    Appreciate the tip, Jason. I've been trying to use spreadsheets more and more to help with content strategy. This should fit right in.

  • Thanks Matt. I'm sure there are some out there who sell it as razzle dazzle,
    but most of the SEOs I know prove their value on the much higher level work.
    This is just the tip of the iceberg. I'm learning more about SEO everyday
    and know it can be very complex work, particularly with large brands and
    specific goals. Thanks for the comment.

  • Thanks Matt. I'm sure there are some out there who sell it as razzle dazzle,
    but most of the SEOs I know prove their value on the much higher level work.
    This is just the tip of the iceberg. I'm learning more about SEO everyday
    and know it can be very complex work, particularly with large brands and
    specific goals. Thanks for the comment.

  • Just used ScribeSeo for the first time yesterday, Stuart. It certainly makes
    it easy to start understanding SEO copywriting. Thanks for the suggestions.

  • Just used ScribeSeo for the first time yesterday, Stuart. It certainly makes
    it easy to start understanding SEO copywriting. Thanks for the suggestions.

  • Thanks George. Getting the basic stuff out there from time to time is
    useful. Appreciate the comment.

  • Glad to be useful, Scott. Thanks for the comment.

  • Finally, an approach for the less SEO-intelligent man. Thanks pal!

  • scotttownsend

    Jason,

    Thanks for sifting through the mumbo jumbo and reducing the learning curve where SEO is concerned for small businesses.

    • Glad to be useful, Scott. Thanks for the comment.

  • Nice writeup, many does not still know seo copywriting. It's good to have blogs like that for beginners.

    • Thanks George. Getting the basic stuff out there from time to time is
      useful. Appreciate the comment.

  • I don't think I could get through my day without Aaron's SEOBook toolbar. I'd be effectively screwed…and add hours to my day.

    Another thing I've been playing with? ScribeSeo.com from Brian Clark…awesome for introducing novice bloggers to SEO (and cutting down on headaches). Have been using on http://thenextgreatgeneration.com to great effect :)

    • Just used ScribeSeo for the first time yesterday, Stuart. It certainly makes
      it easy to start understanding SEO copywriting. Thanks for the suggestions.

  • Sometimes I wonder if SEO folks make it overly complicated to create a self-perpetuating need. (Kidding) Thanks for simplifying it and providing some guidance everyone can understand and follow.

    • Thanks Matt. I'm sure there are some out there who sell it as razzle dazzle,
      but most of the SEOs I know prove their value on the much higher level work.
      This is just the tip of the iceberg. I'm learning more about SEO everyday
      and know it can be very complex work, particularly with large brands and
      specific goals. Thanks for the comment.

  • Keeping a list of your keywords handy when you write is a great idea. If you really don't know anything about SEO, you could get a pro to research and develop that list for you, and then post it by your desk for when you're writing your press releases, blog posts, and site updates. When you've got the right keywords, it's easy to use them naturally, and that little reminder would be enough.

    • Absolutely. In fact, if you already have someone doing paid search for you,
      ask them for the list of keywords and get them to identify the ones that are
      the highest converting keywords. This way you're not just using smart
      writing, but hitting the keywords that convert better. Thanks, Rebecca.

  • iancleary

    Hi Jason,

    I like the idea of grouping your top subjects and picking out keywords in each of the area. It's a good idea also to have these handy when writing blog posts!

    Google will also find your content easier if the URL for your blog post is descriptive and contains the appropriate keywords. Most blog software allow this but it's not always set up this way be default.

    All the best,
    Ian

    • Thanks Ian. There are tons of tricks of the SEO trade, of course. Just
      hoping to make it easier to start doing it for folks. You're right, though.
      If the primary keyword you're shooting for is in the headline, it juices the
      post all the better. Thanks for that.

      • thanks guys ı took some good think but ı didnt understand one point.

        • thanks for goog sharing

      • thanks for good work

      • thanks guys

        • Sometimes I wonder if SEO folks make it overly complicated to create a self-perpetuating need. (Kidding) Thanks for simplifying it and providing some guidance everyone can understand and follow.