Enterprise Social Media Management With General Mills’s Kevin Hunt

Enterprise social media offers many unique challenges

by Jason Falls |

Imagine being charged with managing social media for not just a company, but one that has dozens of brands, each with a distinctive audience, messaging and separate social presences. That’s the day-to-day for the enterprise social media manager, someone like Kevin Hunt. He is the corporate social media manager for General Mills, parent company of brands like Cheerios, Betty Crocker, Pillsbury, The Jolly Green Giant and more.

Mind you, each of those brands may have separate social media or community managers, but Kevin serves as the corporate liaison for them all. This enterprise perspective is one that many businesses may never have to know, but one that can certainly help marketing and social media manager of all scopes and sizes. That’s why I’ve asked Kevin to speak at Explore Minneapolis coming up Aug. 16-17.

He’ll talk about protecting your reputation in the social circles online which is particularly interesting when dealing with so many national brands. We touched on that, but also on other issues with managing social media in the enterprise when we caught up last week for a chat.

You won’t want to miss the business insights Kevin has to give at Explore Minneapolis. He’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! (And here’s the code I referred to in the video. Use “ILOVESME” to get $200 off!) Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).