Explore Minneapolis Day One: Nothing Mini About Today’s Explorers
Explore Minneapolis Day One: Nothing Mini About Today’s Explorers

Over 250 professionals have ventured to Minneapolis for this week’s most trending event in social media and digital marketing. Minneapolis, home to many of the country’s iconic brands including 3M, Target, General Mills, Ameriprise Financial and St. Jude Medical – to name only a few, is also home to Explore for two days.

As part of SME’s five city national tour, Jason Falls and his A-list of speakers are presenting the facts, trends, tips and ideas to benefit the individuals who are tasked to succeed and grow businesses.

Here are some of the highlights from DAY ONE of Explore in Minneapolis.

#1 in content marketing, keynote Jay Baer talked about “Youtility.” He recommends, “Make your marketing so valuable, your brand will have the premium mindshare and the market will need you.”
Where does mobile fit? Edelman’s Tim Hayden gives grand insight on today’s mobile trends and behaviors. A peek into behavior of mobile? Mobile (Behavior) = Tablets (LeanBack) or Smartphones (OntheGo).
Nick Westergaard presented some tips on how to overcome obstacles like time, talent and terror in order to implement social strategies successfully.

When you stand on the frontline to today’s digital frontier, what exactly are you needing to forge forward? If you have missed the opportunity to attend Explore in Dallas, Nashville or Minneapolis, it isn’t too late to join the adventure and register to attend a future Explore event in Orange County, California or Portland, Oregon. Click here to Go To Explore.

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About the Author

Andrea Cook
Andrea Cook is a live media expert who provides key services that grow brands + buzz. With an eye for visual integrity, heart for truth and love for market growth, Andrea blends her role as an art director, editor and publisher in today’s digital, social and mobile media era. Founder and owner of The Midas Center, a consultancy and cowork space and publisher of iHEART Green Media, Andrea is a pioneer, community builder, coach and consultant for hire. Services vary, Live Event Coverage preferred. She can be reached via Twitter @andreacook.
  • OBVAVirtualAssistant

    Thanks for the highlight I missed it.

  • Thanks Andrea for the highlight of the event. The Oct in Orange County is tempting but unfortunitely it’s in Oct which is our busiest season.