There are still a large number of folks who believe that Twitter is a very amateur and even entertaining task. After all, how hard could 140 characters be? Who needs a strategy for telling people what you had for breakfast?
Champion Tweeters think differently. They approach Twitter and their time in the Twitter community with a different behavior set, mindset and belief system. Their Twitter Habitudes separate them from the pack.
If you seek to be more successful on Twitter, reach out to more people, get noticed, and make a bigger impact; you must be willing and ready to think and act like a Twitter Champion!
Here are 5 ways to get your Twitter Game on:
1. Gear Up – Physically AND Mentally
You’ll need the right support and equipment for:
- Finding your Community and Customers
- Monitoring your Brand
- Managing your Tweetstream
- Identifying Other Inflencers
Even with the top of the line Twitter gear; your mental fortitude will determine your power and strength.
2. Be Ready to Engage.
Twitter is a full contact sport. If you are not willing to reach out, listen, share and learn…stay home. Engagement is nonnegotiable.
A “victory” on Twitter is a passionate conversation; not a #140 character exchange of links or ideas. Tweeters don’t become influential just by making a Twitter account and tweeting away. They engage and have a strategic formula to sustain their engagement.
Don’t wait for people to come to you; go to them. If you find people who connect and identify with what you share, half of your battle is won.
These tools will help you locate individuals, topics, trends and communities that you can engage with and learn from:
3. Give it Your All
Champions do not do half way; they give 110 percent at every game and practice.
On Twitter, that means you have to share killer content – be it a resource, relevant link, amazing photo, great blog post, or inspiring quote. Don’t save the “good stuff” for a select few. Share something which will make a difference for all.
You score big on Twitter when you can make your own or other’s quality content spread.
As you search for or create content, consider the following guidelines and questions:
- Is it original, new or never been shared before?
- Is it unique?
- Will my customers and community find value?
- Will it make someone’s day?
- Is it shareable – easy to view, post, view, access?
- Does it show I care?
4. Measure Only What Matters
Champions are in a constant state of reflection and practice. They understand what matters most and stive to continuously work harder, practice more and push themselves to get there. With clear goals in mind, champions are meticulous and diligent about tracking, recording, and monitoring any data that will help them become stronger and wiser at what they do.
Once your goals are in place and your engagement formula is in full swing, you might consider the following tools to help you get and stay on track. Take your time, chose wisely, and remember…just becuase it can be measure; doesn’t make it matter.
Twitter Monitoring Tools:
- TwInfluence: Using this tool, marketers can track how many of their followers are actually listening to their messages. It helps to track the rate at which your campaign is growing among other metrics.
- Twitalyzer: This is another tool that analyzes your Twitter account popularity and how many times your messages are being referred to. This tool also lets you tie into Google analytics. Logging into Analytics account, you can track all the information about the traffic that is redirected from Twitter.
- TweetEffect: Using this tool, you can find how many people are responding and reacting to your posts. This helps you identify what is and what isn’t resonating with your followers.
- PeerIndex is another popular tool that you can use to measure your impact. Like Klout, the site gives you a PeerIndex score out of 100. A number above 40 means you’re in the top 10% of Twitter users, and a number above 90 means you’re in the 0.1% of Twitter influencers.
- Tweetlevel analyzes your influence on the Twitterati based on your popularity, engagement level and the level of trust with your followers. It not only gives you the statistics, but also gives you a detailed description and provides you with some tips to improve your ranking. Your score is rated against 100 and the higher the score, the greater your influence.
- Retweet Rank calculates the number of times a Twitter account has been retweeted, and a rank is given to the user of the account. So, if you get a retweet rank of 100, it means you are the 100th most-retweeted person on Twitter.
“Tt’s not whether you win or lose; its how you play the game”
If you don’t think you have what it takes to be a champion, think again!
Champions aren’t born. They are shaped and molded by their Habitudes. These five habits and mindsets of you and your team will determine your success in the Twitter space and across the web.
I believe you have what it takes to be a Twitter Champion, do you?
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