10 Steps to Publishing a Social Media Post

As Told By the Glory of the GIF

by Jason Spooner |

How to publish a social media post in 10 steps. As told through GIFS.

1. You get an idea for a social media post.

2. You research the idea to see if it may hold water.

3. You determine which social media platform is the best fit for your new post.


4. You create whatever’s necessary to bring your post to life (images, words, videos)

5. You spellcheck everything… 100 times.


6. You publish the post!


7. You monitor the campaign.


8. You review the post’s performance.


9. You celebrate an awesome post with a big party.


10. You start planning for the next post.


What steps does your company take when publishing on social media? Leave a comment and join the discussion.

About the Author

Jason Spooner

During his career as a digital strategist, Jason has worked with a variety of large and small companies including: NAPA AUTO PARTS, NASCAR, Kraft, Wal-Mart and Wrangler. His passion: creating powerful digital marketing strategies that drive results. Oh, and he does improv comedy. Follow his antics @jaspooner.