5 Essential Social Media Strategies for a Bad Economy - Social Media Explorer
5 Essential Social Media Strategies for a Bad Economy
5 Essential Social Media Strategies for a Bad Economy
by
David Finch
David Finch

Everywhere you turn someone is talking about how bad the economy is. From the housing markets to the stock market, optimism is a trait that you would be hard pressed to find. Depending on which news channel you watch and what economist you listen to, the prognosis is that before it gets better it probably will get worse. With the job market shrinking and budgets becoming tighter, it’s vital that you have a strategy in place especially if you’re hoping that social media will play a role in career advancement or new business.

As social media has become the mainstream buzzword, individuals and corporations are looking at social media as a tool to find jobs as well as provide new business opportunities. However, approaching social media without any knowledge or strategy could be more harmful then helpful.

Here are 5 social media strategies that you can implement immediately.

1. Start with a Blueprint
Make sure that before you jump out and “go for it” that you have a plan in place. Know what communities you’re going to engage in as well as what that engagement will look like. Having a blueprint in place will keep you from wasting time, money and energy as well as serve as a reference point if you find the interactive space to be intimidating.

NASDAQ in Times Square, New York City.
Image via Wikipedia

2. Engage in Conversations
Utilize this time to maximize conversations. Don’t be anxious to promote yourself or business at first, find ways that you can add value and expertise to the conversations going on around you. I guarantee that if you provide value and expertise it will open opportunities for your voice or pitch to be heard.

3. Monitor your Brand
Use tools like Google Alerts, Scoutlab, and Radian6 to monitor what’s being said about you, your company, your competitors and the market in which you’re targeting. Knowing what’s being said about you and/or your brand can make you aware of the your brand evangelists as well as your brand assassins. Knowing what’s being said about your competitors and market can also make you more competitive.

4. Filter the Noise
There are so many conversations taking place and content that is being distributed that this is where having a plan can be extremely beneficial. Instead of being swept in to the hype around social media, you can streamline the individuals and communities that you need to be a part of. It also helps as a time management tool that keeps you on target as outlined by your plan.

5. Optimize Both Online and Offline
Maximize both your online and offline interactions. Make every effort, campaign, and initiative count. Utilize online tools to generate offline meetings. While others are pulling back, use this time to step forward and engage potential employers, future customers and new partnerships.

Here are a few additional resources from Social Media Explorer that will also help shape your social media strategy.

Related Resources:
1. A Quick ‘n Dirty Guide to Setting up Social Media Monitoring
2. Job Searching With Social Media
3. How to Grow Your Personal Brand
4. The Bonsai Method of Social Media Management

How are you using social media in light of the what’s taking place with the economy?

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About the Author

David Finch
  • Pingback: madagaskar()

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  • Avoiding burnout has become my #1 goal in every aspect of my business. Too much of any particular thing (including social media) will wear you out.

  • Avoiding burnout has become my #1 goal in every aspect of my business. Too much of any particular thing (including social media) will wear you out.

  • Avoiding burnout has become my #1 goal in every aspect of my business. Too much of any particular thing (including social media) will wear you out.

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  • Hello David,

    Nice article, really like it. It is all about online reputation management and broadcasting the right message.

    Thanks
    Volker

  • Hello David,

    Nice article, really like it. It is all about online reputation management and broadcasting the right message.

    Thanks
    Volker

  • Hello David,

    Nice article, really like it. It is all about online reputation management and broadcasting the right message.

    Thanks
    Volker

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  • Neat list, David. On monitoring, I've seen a demo of Techrigy SM2 and it looked impressive. There is a free option as well as paid ones. Written up today on Mashable. http://www.techrigy.com I have no beneficial interest – it just looked good and although I haven't run it yet I do intend to.

  • Neat list, David. On monitoring, I've seen a demo of Techrigy SM2 and it looked impressive. There is a free option as well as paid ones. Written up today on Mashable. http://www.techrigy.com I have no beneficial interest – it just looked good and although I haven't run it yet I do intend to.

  • Neat list, David. On monitoring, I've seen a demo of Techrigy SM2 and it looked impressive. There is a free option as well as paid ones. Written up today on Mashable. http://www.techrigy.com I have no beneficial interest – it just looked good and although I haven't run it yet I do intend to.

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  • It's important for companies (and individuals) just getting started in social media to remember that this isn't a quick-fix panacea. These strategies require a time investment that's not likely to help mitigate a poor economy tomorrow. But smart new connections, built slowly, can give you a stronger foothold down the line.

  • It's important for companies (and individuals) just getting started in social media to remember that this isn't a quick-fix panacea. These strategies require a time investment that's not likely to help mitigate a poor economy tomorrow. But smart new connections, built slowly, can give you a stronger foothold down the line.

  • It's important for companies (and individuals) just getting started in social media to remember that this isn't a quick-fix panacea. These strategies require a time investment that's not likely to help mitigate a poor economy tomorrow. But smart new connections, built slowly, can give you a stronger foothold down the line.

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  • My take-away from this post was number 3, monitoring my brand. Silly me, it never occurred to me to monitor what people may be saying about me, good and bad

  • My take-away from this post was number 3, monitoring my brand. Silly me, it never occurred to me to monitor what people may be saying about me, good and bad

  • My take-away from this post was number 3, monitoring my brand. Silly me, it never occurred to me to monitor what people may be saying about me, good and bad

  • Thanks for posting. A good read and a great article to refer people to.

    Regards,

    Karl

  • Thanks for posting. A good read and a great article to refer people to.

    Regards,

    Karl

  • Thanks for posting. A good read and a great article to refer people to.

    Regards,

    Karl

  • Jason, we've just joined your community, shared your blog on FB and Dugg your blog. What a great resource you're providing here! We appreciate the recent support and look forward to learning from you.

    Mike and Kali Kunkle
    DreamWorthyGifts.com

  • Jason, we've just joined your community, shared your blog on FB and Dugg your blog. What a great resource you're providing here! We appreciate the recent support and look forward to learning from you.

    Mike and Kali Kunkle
    DreamWorthyGifts.com

  • Jason, we've just joined your community, shared your blog on FB and Dugg your blog. What a great resource you're providing here! We appreciate the recent support and look forward to learning from you.

    Mike and Kali Kunkle
    DreamWorthyGifts.com

  • Great blue print for anyone looking for a strategy to starting to use social media.

  • Great blue print for anyone looking for a strategy to starting to use social media.

  • Great blue print for anyone looking for a strategy to starting to use social media.

  • Having a blueprint is so key to the process, as it allows you to examine the alignment of your projects and associated resources. The biggest mistake I see companies make is having the IT group handle online while MarCom handles traditional media.

    The point on engaging in conversations is also important, and another area where companies don't devote the necessary resources. They're used to 'sending' their message via traditional methods and miss the opportunity to find out what they're customers actually think about them.

  • Having a blueprint is so key to the process, as it allows you to examine the alignment of your projects and associated resources. The biggest mistake I see companies make is having the IT group handle online while MarCom handles traditional media.

    The point on engaging in conversations is also important, and another area where companies don't devote the necessary resources. They're used to 'sending' their message via traditional methods and miss the opportunity to find out what they're customers actually think about them.

  • Having a blueprint is so key to the process, as it allows you to examine the alignment of your projects and associated resources. The biggest mistake I see companies make is having the IT group handle online while MarCom handles traditional media.

    The point on engaging in conversations is also important, and another area where companies don't devote the necessary resources. They're used to 'sending' their message via traditional methods and miss the opportunity to find out what they're customers actually think about them.

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  • Good post, Jason! I'm linking to you frequently in my link blog.

  • Good post, Jason! I'm linking to you frequently in my link blog.

  • Good post, Jason! I'm linking to you frequently in my link blog.

  • Dave, another option is that you could actually sign up for their free trail period and investigate on your own. You may find that being able to “test drive” the tools the most beneficial.

  • Dave, another option is that you could actually sign up for their free trail period and investigate on your own. You may find that being able to “test drive” the tools the most beneficial.

  • Dave, another option is that you could actually sign up for their free trail period and investigate on your own. You may find that being able to “test drive” the tools the most beneficial.

  • KatFrench

    That depends on what you mean by “analytics.” Are you measuring volume of references? Weighted influence? Sentiment (positive or negative)? Or are you looking at it in a more traditional web analytics way, looking for traffic volume and referrals from the references?

  • KatFrench

    That depends on what you mean by “analytics.” Are you measuring volume of references? Weighted influence? Sentiment (positive or negative)? Or are you looking at it in a more traditional web analytics way, looking for traffic volume and referrals from the references?

  • I would like to read more about Scoutlab and Radian6 from a user perspective. Does anyone have any experience using these products? We currently use Google Alerts and like what it offers but would like more detailed analytics. Just wondering what other people feel the ROI is on the investment.
    @underthebar

    Dave Tate CEO elitefts.com

  • I would like to read more about Scoutlab and Radian6 from a user perspective. Does anyone have any experience using these products? We currently use Google Alerts and like what it offers but would like more detailed analytics. Just wondering what other people feel the ROI is on the investment.
    @underthebar

    Dave Tate CEO elitefts.com

  • I would like to read more about Scoutlab and Radian6 from a user perspective. Does anyone have any experience using these products? We currently use Google Alerts and like what it offers but would like more detailed analytics. Just wondering what other people feel the ROI is on the investment.
    @underthebar

    Dave Tate CEO elitefts.com

    • KatFrench

      That depends on what you mean by “analytics.” Are you measuring volume of references? Weighted influence? Sentiment (positive or negative)? Or are you looking at it in a more traditional web analytics way, looking for traffic volume and referrals from the references?

  • AmberNaslund

    Hi David,

    Nice list of strategies! I'd actually be so bold as to say that listening ought to be first, not just because I think it's so important, but because I think that doing so can guide the other important aspects you've laid out: building a blueprint and engaging in conversation. Understanding how your brand is being perceived, discussed or even ignored online can give you a framework and a guidepost for engagement that maximizes your effort. Thanks also for bringing up the offline component that so often gets missed in these discussions.

    Solid advice, and thanks for the Radian6 mention, too.

    Cheers,
    Amber Naslund
    Director of Community | Radian6
    @AmberCadabra

  • Hi David,

    Nice list of strategies! I'd actually be so bold as to say that listening ought to be first, not just because I think it's so important, but because I think that doing so can guide the other important aspects you've laid out: building a blueprint and engaging in conversation. Understanding how your brand is being perceived, discussed or even ignored online can give you a framework and a guidepost for engagement that maximizes your effort. Thanks also for bringing up the offline component that so often gets missed in these discussions.

    Solid advice, and thanks for the Radian6 mention, too.

    Cheers,
    Amber Naslund
    Director of Community | Radian6
    @AmberCadabra

  • Hi David,

    Nice list of strategies! I'd actually be so bold as to say that listening ought to be first, not just because I think it's so important, but because I think that doing so can guide the other important aspects you've laid out: building a blueprint and engaging in conversation. Understanding how your brand is being perceived, discussed or even ignored online can give you a framework and a guidepost for engagement that maximizes your effort. Thanks also for bringing up the offline component that so often gets missed in these discussions.

    Solid advice, and thanks for the Radian6 mention, too.

    Cheers,
    Amber Naslund
    Director of Community | Radian6
    @AmberCadabra