A Tide Retro T-Shirt For A Good Cause

by Jason Falls |

Tide Loads of Hope TruckOn Wednesday night I had the pleasure of participating in what was called “Digital Hack Night” at Proctor & Gamble in Cincinnati. Several social media and Internet notables descended upon the P&G headquarters for a top secret experiment.

What we did was undergo a four hour push to sell cool retro Tide T-shirts to raise money for Tide’s Loads of Hope program which provides clean clothes to disaster-stricken areas. I was on a team that sold almost 400 shirts in the four hours. But the deal is good until 11 a.m. ET on Thursday.

So, if you’d like to help my team, go to http://www.tide3.com and buy a shirt. They’re $20 plus shipping for one and $40 with shipping included for two.

Overall, the four teams sold about 2,200 shirts in four hours. And we got to leverage our collective skills in the digital space to do so. It was fun and the pool of talent included some great folks. Kevin Dugan, David Armano, Pete Blackshaw, Peter Kim, Deb Schultz and more were on hand.

Go buy a shirt. They’re cool, retro Tide shirts.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).