Blog Monetization Without Advertising - Social Media Explorer
Blog Monetization Without Advertising
Blog Monetization Without Advertising
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Is it possible to monetize your blog, website or digital presence without advertising? Certainly it is, but only in certain contexts. Consultants or businesses can focus their energies on providing thought leadership and educational posts with the thought that interested parties will reach out to them to hire if and when they need the help. The organic content leads to search engine results which leads to traffic which leads to leads, and so on.

Put yourself in the shoes of the professional blogger or writer who doesn’t make ends meet with consulting or free-lance services for a moment, though. They almost have to depend on either online sales of what they write, often in the form of e-books and paid email subscriptions, or some sort of advertising as revenue. Affiliate advertising is enormously popular among this set and has proven a lucrative career for many online entrepreneurs.

But as audiences become desensitized to advertising, perhaps even antithetical to it, and the all-important conversion and click-through rates dwindle, what can individuals do to continue to drive revenue?

These are the questions we asked ourselves at CafePress a few months ago. (Disclosure – I’m an executive at CafePress. This post is about something we’ve launched. It’s cool, though. Keep reading.) Certainly, CafePress offers an opportunity for anyone to monetize their content — image or written — by placing it on any number of products. You can upload a picture you took of your family, a pet or sunset and turn it into a mouse pad, shower curtain, canvas wall art, wall clock and more. You can pull that funny Tweet you posted yesterday and make it a bumper sticker, poster or T-shirt, too.

So as we asked that question — how can we make it easier for people to monetize their content without just asking them to slap an affiliate ad on their blog — we landed on what we think might be a pretty neat idea: The PressIt Button.

The PressIt button allows you to apply a class to any image you have on your website and make any text on your blog or website active to be placed on CafePress products. When you set an image to be “Press-able” a little, green “PressIt” button appears in the upper corner of the image. You click it and a carosel of products with that image appears. Your audience can then buy something with the image if they so choose.

Photographers and graphic artists now have an easy way to productize their content!

But the button also appears when anyone visiting your website highlights any text on your site. The button appears in the upper corner of the highlight. If clicked, the carosel loads with products containing that word or phrase on them.

Here’s a little introductory video to show you what it looks like.

The WordPress plugin is available here. The JavaScript and other information can be found at the PressIt info page. We’d love for you to give it a try, of course.

But now back to the meat of the discussion: How can bloggers and non-profits and other companies monetize their online content in creative ways? Not everyone will want or need print-on-demand solutions to allow their content to be productized. But not everyone is a consultant or free-lancer either. How are you monetizing your online presence?

As always, the comments are yours.

 

 

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • I was looking for something like this…I found it quiet interesting, hopefully you will keep posting such blogs….Keep sharing.

    Regards
    Shilpa Malhotra

  • Yes It is very hard & it possible to monetize your blog, website or digital presence without
    advertising? Certainly it is, but only in certain contexts hostgator promo codes codes.

  • It’s hard to imagine “Blog Monetization Without Advertising”. By Zivame discount Coupons

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  • Olaf.white

    Find more tools to monetize your blog at mgcash.com

  • I am using Adsense for the ads in my website, http://www.goodblogs.com.au/. But, I guess it is hard to to earn without ads and banners. Even if you rely on this method it pays so little when you do not have enough traffic going on to your site. Consulting and freelance are for the experts. I am looking forward to knowing more about affiliate advertising and how it works.

    • Affiliate Advertising can earn you more than Adsense or any other monetization methods, provided that you choose the right product and write engaging content to support it. Though, this method is more suitable to Pro bloggers.

  • I had totally forgotten about Cafe Press (sorry!) but this, this I will install now and track how it goes. Thanks Jason.

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  • LeadGenix

    The PressIt button is a really cool idea. For a lot of blogs, and other forms of content, monetizing through ads would dilute the message, so innovation such as the PressIt button provide a way to keep the message strong while still providing an opportunity to make money.

    • Thanks! We think so. Glad to see the feedback.

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  • Proffesional Copywriting

    It is difficult to find effective ways to monetize a blog without resorting to using PPC or affiliate ads which may not produce enough revenue to make them worthwhile. At the same time not everyone has a site that can use print on demand products. To a certain degree, even blogs without any advertising are marketing the written content to build traffic and improve the profile of the writer. Perhaps that’s the best that some bloggers can hope for.

  • Dara Khajavi

    Thanks for the idea. I am always trying to find out ways to advertise… without advertising. I personally find advertising on social media and blogs very annoying, and I know I am not the only one.

  • I think that mulu.me is potentially a worthwhile tool for some who would like to be philanthropic as well as possibly make some money. You can check it out here – http://www.mulu.me

  • What an awesome application for me to add to my website. Thank you so much. I cannot wait to add this to my website http://www.holleyjacobs.info – I recently published it and have been trying to figure out how to place prices on my Business Pinterest page. But your application takes it a step deeper. Awesome idea – Thanks again!
    Regards,
    ~ Holley Jacobs

    • Jean-Paul Chereau

      Always in for new ideas, I checked this post. Looks like a very good solution for our newspaper and website for brazilians living in Europe: http://www.aFolha.eu … Thanks again!