Can Big Brands Go Local?

by Jason Falls |

I’ve argued recently that we are entering the Age of Relevancy in Marketing. The more relevant your message is, delivered to the more relevant audience at the more relevant time and in the more relevant place, the better your marketing will be. One critical element of that Relevancy Bullseye is location. Local is better because local is more relevant.

But corporations and brands struggle with local. It’s hard to sit at corporate headquarters and be connected on a 1:1 basis with every single customer, worldwide. It’s not just hard, it’s impossible. Or is it?

Kevin Magee will be bringing a very interesting talk and research to the table at Explore Dallas-Fort Worth that will dive into that topic — Can Big Brands Go Local? I sat down with Kevin recently to talk about the problems brands have and the solutions they should seek.

You won’t want to miss the business insights Kevin has to give at Explore Dallas-Fort Worth. He’ll be speaking there, along with an all-star lineup that includes Copyblogger’s Brian Clark, Zena Weist of Edelman Digital, Tom Webster of Edison Research, Aaron Strout from WCG, Nichole Kelly of Full Frontal ROI, DJ Waldow from Waldow Social and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The first 100 registrants get the full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception for just $250! The full price of the event is $400, so save $150 now and reserve your spot.

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).