Cool Benefits Of Social Networking

by Jason Falls |

When you take social networks off-line, I call it networking socially. A few months ago, I was Twittering about social media measurement with David Alston, responded and said I should look into Radian6, his company. I added them to the list of firms I was reviewing to provide such a service to a client of Doe Anderson’s and then grew my social network through Twitter to include several other Radian6 staffers and even some others they knew in New Brunswick.

Ultimately, we chose Radian6 for this particular client and I paid a visit to Fredericton this week to get some training on the software and provide them with feedback on the product. In doing so, I took my on-line social network off-line and networked socially.

The benefits of the end result of this social networking activity for me include getting to know folks like Marcel Lebrun, Richard McInnis, Chris Newton, Chris Ramsey, Tim Tozer, David and the others at Radian6, not to mention the fantastic crowd at Wednesday night’s social media gathering that included co-organizer Lisa Rousseau and bloggers Mark Dykeman and Chris Nadeau.

But when you really take those connections and relationships off-line, you get to do other interesting things.

[youtube]http://www.youtube.com/watch?v=OwPgOS5n5Z8[/youtube] [tags]social networking, New Brunswick, Canada, Radian6, skidoo, sledding, snow mobile, snow[/tags]


About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).