Deep Thoughts On Email Marketing

by Jason Falls |

The one aspect of digital marketing that everyone seems to point toward as the most reliable for delivering returns on everything from engagement to leads to sales is email marketing. As Jason Keath pointed out here last week, email marketing is far more than a newsletter or a coupon. And businesses that succeed in digital marketing typically have email marketing at the core of what they do.

When I want to ask an email marketing question, I undoubtedly turn to DJ Waldow. He’s worked at a couple of email marketing providers, is a hell of a strategist when it comes to email marketing and, in his terms, “eats, sleeps and breathes email marketing.” This is why he’ll be talking about email marketing at the upcoming Explore Dallas-Fort Worth on Feb. 17 in Dallas, Texas, and why I caught up with him last week to have a discussion about email marketing for you to get some first-hand expertise.

You won’t want to miss the business insights DJ will deliver at Explore Dallas-Fort Worth. He’ll be speaking there, along with an all-star lineup that includes Copyblogger’s Brian Clark, Zena Weist of Edelman Digital, Tom Webster from Edison Research, Nichole Kelly of Full Frontal ROI, Aaron Strout from WCG and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The first 100 registrants get the full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception for just $250! The full price of the event is $400, so save $150 now and reserve your spot.

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).