Why You Shouldn’t Want To Be An Expert

I don't want to be an expert at anything

by Jason Falls |

I don’t call myself an expert. I don’t want to be an expert. I don’t want people to call me an expert.

Maybe you do. And that’s fine. I’m not one to judge. There’s lots of benefit to being an expert. And being called one.

Many of my friends fret about being called an expert. I once told Doug Karr, much to his chagrin, that I think calling yourself an expert means you’re a douchebag. The label is something that is best left for others to judge. Calling yourself one is akin to calling yourself great in bed. You don’t know unless you sleep with yourself. Which kinda makes you a douchebag, no?

But if others call you that, then, in their mind, you are. Good for you. (No sarcasm intended.)

But I don’t call myself an expert, nor do I wish others to. I’ve never aspired to be an expert at anything. And for one primary reason:

An expert means you know more than most people at something that is already known. It means other people can also achieve the same status.

I’d much rather be knowledgeable about something no one else can even fathom how to do.

How about you?

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).