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About the Author

Kerry O'Shea Gorgone
Kerry O’Shea Gorgone develops marketing training courses in her role as Senior Program Manager, Enterprise Learning, at MarketingProfs. She’s also a speaker, writer, attorney and educator. Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs, and is also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com.