Exploring Corporate Blogging: A Call To Action - Social Media Explorer
Exploring Corporate Blogging: A Call To Action
Exploring Corporate Blogging: A Call To Action

Some friends of mine and I are diving into a research project around corporate blogging and need your help. All you have to do is fill out a 2-3 minute survey about your corporate blog. Check out the survey here. Be forewarned: You’ll need to have your web analytics handy for the survey. We’re trying to understand some important trends and user behaviors on corporate blogs. If you have more than one corporate blog and don’t mind, please take the survey once for each blog. And tell your friends. The more participants we have, the better the information will be.

That’s how you can help. Now here’s a little bit of background.

Chris Baggott, the CEO of Compendium Blogware and a friend of mine, approached me a few months ago with some thoughts on corporate blogs and some anecdotal evidence he’d discovered as to why and how they are being used or could be used more efficiently. But his anecdotal evidence wasn’t enough to really base any thought leading or provoking content upon. Chris thinks bigger than that, anyway.

What he has done is asked me, Jason Baer and corporate blogging expert Debbie Weil to collaborate with him on a research project around corporate blogging. We worked together to develop the survey, which is being hosted and “sponsored” for lack of a better term, by his company.

Corporate Blogging Survey

(Disclosure: Compendium is a blog platform that sells to companies. The research will certainly be helpful to Chris and his company, but the research will be shared. He asked me, Jason and Debbie to collaborate for a variety of reasons, one of which was to ensure the credibility of the effort. The three of us are partnering with Chris and Compendium as strategic advisors for 2010. This does not imply Compendium is the only blogging platform we endorse, just that we’re partnering with the company for this and other projects next year.)

What I’m hoping we can all glean from this research — which is largely dependent upon your help filling out the survey — is the identification of trends and commonalities in analytics around corporate blogs relative to web traffic, traffic sources, search engine traffic and more. Looking at one blog’s analytics is always interesting. Anonymizing data from hundreds of blogs and seeing the statistical snapshot across properties is going to be more so.

Worst case scenario, we get some confirmation or denials of assumptions we make about corporate blogs. It’s certainly worth the effort.

So please dial up your corporate blog’s web analytics and make sure it is represented in the data. See more at the survey here. And thanks for helping. We’ll share the results soon!

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • I really like this type of Merchandise too, can you help me look at which one has higher price point?

  • natfinn

    Do you have any predictions?

    • Let's just say we have some hunches we're trying to verify. We think
      the traffic to corporate blogs isn't made up of people most think are
      reading them. More to come!

  • We are, too, Summer. Thanks for stopping by!

  • Looking forward to the results!

    • We are, too, Summer. Thanks for stopping by!

  • Interested in seeing your results guys. Anything that you come up with I definitely will be able to make use of :).

    • Good deal, Stuart. We're anxious to see what we find.