How Long Should Your Blog Post Be?

"Brevity is the soul of wit." -- Shakespeare

by Ike Pigott |

Lately, I’ve seen a lot of people asking this question. The answer varies quite a bit, so let me be more definitive.

A blog post is as long as you need it to be to make your point, and no more.

But what about the search engines? What about the research about most clicked posts?

Forget them. They measured content that you didn’t write, for people who you don’t care about. It’s like averaging the height of the top 100 chess Grandmasters, and telling you that the optimum player is 5′ 7″.

I’ve had posts that went 2,000 words. (1,988 — close enough.) And I’ve had posts with zero words. (Eleven Words Guaranteed To Generate Killer Search Engine Traffic and Clicks)

Write until you say what needs to be said. Period.


About the Author

Ike Pigott

In his previous life, Ike Pigott was an Emmy-winning TV reporter, who turned his insider's knowledge of the news cycle into a crisis communications consultancy. At the American Red Cross, serving as Communication and Government Relations Director for five southeastern states, Ike pioneered the use of social media in disaster. Now -- by day -- he is a communications strategist for Alabama Power and a Social Media Apologist; by night, he lurks at Occam's RazR, where he writes about the overlaps and absurdities in communications, technology, journalism and society. Find out how you can connect with Ike or follow him on Twitter at @ikepigott. He also recently won the coveted "Social Media Explorer contributing writer with the longest Bio" award.