How Pinterest Drives Retail Traffic [Infographic]

5 Pinterest tactics that fuel sales.

by Mark Smiciklas |

When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?

In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.

This infographic is designed to summarize the 5 key tactics that retailers can use to help drive in-store traffic.

Are you using Pinterest to drive traffic to your retail store? What other Pinterest tactics are working for you? The comments are yours.

5 Pinterest Tactics That Drive Sales


About the Author

Mark Smiciklas

Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at Solopreneur.ca and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.