How To Be The Social Media Champion At Your Office - Social Media Explorer
How To Be The Social Media Champion At Your Office
How To Be The Social Media Champion At Your Office
by

Your boss thinks you “play on Facebook,” all day. Your co-worker who is jonesing for the same promotion is monitoring the time of day you post to Twitter. The guy from across the hall sips black coffee through his brown teeth and laughs, “Met the man of your dreams on Ebay, yet?”

What a nimrod.

Take it from someone who knows. It’s not easy being the social media champion in the building. If very few people in the business world understand social media, it’s only logical very few at your place of work would, too. So how do you help make them understand social media isn’t just about posting personal journals on MySpace or blowing 30 minute chunks of your day watching the skateboarding dog on YouTube? Some thoughts:

Six Steps To Becoming The Social Media Champion At Work

1. Illustrate The Benefits

The first time you discovered RSS feeds it changed your life, right? Or at least it saved you scads of time you used to spend surfing the web looking for the news of the day. You could try to get more done with that extra time each day and allude to the fact you’re getting more done because you surf the web smarter using RSS. This might arouse some curiosity from your higher ups. What will be more beneficial and immediate, however, is if to start following websites and blogs that feature your industry or even your competition. When you find items of interest, forward the links to your bosses or to the PR team at your company. Start bookmarking the items on Delicious with tags for each competitor or topic. Then take the time to show your boss the collective intelligence you’ve gathered for him or her to read. My bet is the first thing they’ll ask is, “How’d you do that?”

2. Make Yourself Available

No one in the office is going to understand how to capitalize on social media tools and sites unless you teach them. Pay a visit to each person in the office over the course of a week or so. Ask them if they’re using productivity-enhancing web tools like RSS, bookmarking or even Twitter. Ask them if they read any good blogs about the industry. Offer to show them some sites or some tools that might help make their day more productive or effective. (For more, see No. 6 below.)

3. Target The Right Co-Workers

You can help Jed the mailroom guy figure out what a Super Poke is until people stop inviting you to stupid apps on Facebook, but it won’t get you promoted. Since social media at its core is a communications mechanism, make sure the company PR department knows what it’s all about. Also, the way to every CEOs heart (or at least attention) is through his or her secretary. Show the administrative assistant how to search for company mentions and print them off for the boss and you’ll find yourself getting recommendations from the most influential person in the C-Suite.

4. Get To The Professional Through The Personal

Take pictures at the company picnic? Post them on Flickr and send the link to everyone. Get a video of your kids’ first soccer goal? Put it on YouTube then share it with the co-workers that might like to see it. Your boss is a little strangely in love with his Irish Setter? Suggest he check out Dogster.com where he can make a vanity page for his pet. Once people start seeing how your personal experiences are enhanced by social media, they’ll start asking questions. Kinda like they do about your boss.

5. Operate Within The Rules

The worst thing you can do to prove the value of social media to your company is violate the company policy and speak on behalf of it on a Facebook group or message board. It’s better to bring the conversation to the attention of the communications team and let them handle it, even if they handle it wrong. You can offer your suggestions to them, but going off on your own and posting a, “I work for this company and happen to know you’re wrong,” message, especially when there’s a policy in place prohibiting it, will only get you reprimanded and possibly leave your company with one less social media champion.

6. Solve Business Problems With Social Media Tools

Nothing convinces nay-sayers like solid, solutions-driven proof. Have a client in another city? Expand your weekly conference call to a video conference featuring text chat and large file sharing by showing everyone ooVoo.com. The first time I recommended that to a client, I thought he was going to kiss me. Seriously. I was kinda frightened.

Having internal communications and work flow problems? Show the project manager BaseCamp. Frustrated with the 14-person approval chain, and accompanying 30-day turnaround, for press releases or company communications pieces? Put the document on Google Docs and make everyone go there to offer suggestions on the same day. Some manager says, “I wonder if this would be a good idea?” Twitter it and ask you followers in as specific or generic terms as need be, then show the manager the responses. (This is assuming smart people follow you and will respond.) Or, if you have a nice network built up in social media, take the next piece of news or interest on the company’s website and ask your friends to give you some feedback on it. You can A) Provide management with the feeback and B) Ask the web guys to tell you how many people visited the page from Twitter or Facebook or wherever you posted the link.

The point is, you know the tools. Find solutions using them and show rather than tell how social media can help.

These are, of course, just the six I’ve thought of in one sitting at the computer. How do you champion social media in your office? What success stories can you share that will help the rest of us. The comments are yours.

NOTE: A tip of the cap to Heather Rast of Insights and Ingenuity for the topic suggestion yesterday on Twitter. Heather has a great blog and has some good social media smarts. For those of you in or around Cedar Rapids, Iowa, you should connect with her.

IMAGE: UEFA Champions Trophy by Edwin11 on Flickr.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • famefar

    Can anyone help me to set the rules for social media champ.

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  • I’m not even the social media king in my own house.

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  • I am now the king of the social media at my office!

    Office King!

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  • How fitting. Arrogant Brit looking down on new ways of thinking.
    Figure after losing a war or two you'd have learned. Heh.

    Thanks for the snark. Enjoy your tea.

  • John Bull

    Only a gobby overweight american ego could consider himself a 'champion' of sitting on his fat arse in front of a computer all day. If shakespeare was alive today he'd say 'you sucketh duder!'

  • John Bull

    Only a gobby overweight american ego could consider himself a 'champion' of sitting on his fat arse in front of a computer all day. If shakespeare was alive today he'd say 'you sucketh duder!'

    • How fitting. Arrogant Brit looking down on new ways of thinking.
      Figure after losing a war or two you'd have learned. Heh.

      Thanks for the snark. Enjoy your tea.

  • mecoo

    Really this is very useful and thanks for sharing this.

    .................................................

  • nayansagar

    Great post about Social Media Work…

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  • Great post and excellent summary of useful insights.

  • Great post and excellent summary of useful insights.

  • Great post and excellent summary of useful insights.

  • Great post and excellent summary of useful insights.

  • Thank you for saying so, SBD. Appreciate you stopping by.

  • Thank you for saying so, SBD. Appreciate you stopping by.

  • Thank you for saying so, SBD. Appreciate you stopping by.

  • Thank you for saying so, SBD. Appreciate you stopping by.

  • Thank you for the comments and compliment. Sharing is the basis of what we do in social media. Perhaps we can teach the world something good.

  • Thank you for the comments and compliment. Sharing is the basis of what we do in social media. Perhaps we can teach the world something good.

  • Thank you for the comments and compliment. Sharing is the basis of what we do in social media. Perhaps we can teach the world something good.

  • Thank you for the comments and compliment. Sharing is the basis of what we do in social media. Perhaps we can teach the world something good.

  • Great thoughts and post. I really enjoyed your unique ideas as to how to become the social media “hero” of the workplace.

  • Great thoughts and post. I really enjoyed your unique ideas as to how to become the social media “hero” of the workplace.

  • Great thoughts and post. I really enjoyed your unique ideas as to how to become the social media “hero” of the workplace.

  • Great thoughts and post. I really enjoyed your unique ideas as to how to become the social media “hero” of the workplace.

  • Great thoughts and post. I really enjoyed your unique ideas as to how to become the social media “hero” of the workplace.

    • Thank you for saying so, SBD. Appreciate you stopping by.

  • here is another of your great post. Thanks for sharing. As I always say sharing is a step to success.

  • here is another of your great post. Thanks for sharing. As I always say sharing is a step to success.

  • here is another of your great post. Thanks for sharing. As I always say sharing is a step to success.

  • here is another of your great post. Thanks for sharing. As I always say sharing is a step to success.

  • here is another of your great post. Thanks for sharing. As I always say sharing is a step to success.

    • Thank you for the comments and compliment. Sharing is the basis of what we do in social media. Perhaps we can teach the world something good.

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  • Welcome, Rachel. Glad we could be of some service.

  • Welcome, Rachel. Glad we could be of some service.

  • Welcome, Rachel. Glad we could be of some service.

  • Welcome, Rachel. Glad we could be of some service.

  • Welcome, Rachel. Glad we could be of some service.

  • Great post, I am trying to get into this world more and more, i find it hard but effective, i started to have friends who are very helpful and easily saving me a lot of trouble

  • Great post, I am trying to get into this world more and more, i find it hard but effective, i started to have friends who are very helpful and easily saving me a lot of trouble

  • Great post, I am trying to get into this world more and more, i find it hard but effective, i started to have friends who are very helpful and easily saving me a lot of trouble

  • Great post, I am trying to get into this world more and more, i find it hard but effective, i started to have friends who are very helpful and easily saving me a lot of trouble

  • Great post, I am trying to get into this world more and more, i find it hard but effective, i started to have friends who are very helpful and easily saving me a lot of trouble

  • Great post, I am trying to get into this world more and more, i find it hard but effective, i started to have friends who are very helpful and easily saving me a lot of trouble

    • Welcome, Rachel. Glad we could be of some service.

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  • Thanks much, Mariah.

  • Thanks much, Mariah.

  • Thanks much, Mariah.

  • Thanks much, Mariah.

  • Thanks much, Mariah.

  • You're welcome and thanks for saying so.

  • You're welcome and thanks for saying so.

  • You're welcome and thanks for saying so.

  • You're welcome and thanks for saying so.

  • You're welcome and thanks for saying so.

  • You're welcome Humera. Good luck and let us know how it goes.

  • You're welcome Humera. Good luck and let us know how it goes.

  • You're welcome Humera. Good luck and let us know how it goes.

  • You're welcome Humera. Good luck and let us know how it goes.

  • You're welcome Humera. Good luck and let us know how it goes.

  • Wow. That might be the most spammy post I've seen on here in a while.

  • Wow. That might be the most spammy post I've seen on here in a while.

  • Wow. That might be the most spammy post I've seen on here in a while.

  • Wow. That might be the most spammy post I've seen on here in a while.

  • Wow. That might be the most spammy post I've seen on here in a while.

  • Thanks Annie. I'm interested in trying Yammer. May do that with my staff just to see it in action.

    Thanks for the comment.

  • Thanks Annie. I'm interested in trying Yammer. May do that with my staff just to see it in action.

    Thanks for the comment.

  • Thanks Annie. I'm interested in trying Yammer. May do that with my staff just to see it in action.

    Thanks for the comment.

  • Thanks Annie. I'm interested in trying Yammer. May do that with my staff just to see it in action.

    Thanks for the comment.

  • Thanks Annie. I'm interested in trying Yammer. May do that with my staff just to see it in action.

    Thanks for the comment.

  • Agreed Al. Love the RSS. Thanks for the comment.

  • Agreed Al. Love the RSS. Thanks for the comment.

  • Agreed Al. Love the RSS. Thanks for the comment.

  • Agreed Al. Love the RSS. Thanks for the comment.

  • Agreed Al. Love the RSS. Thanks for the comment.

  • Thanks John. Much appreciated.

  • Thanks John. Much appreciated.

  • Thanks John. Much appreciated.

  • Thanks John. Much appreciated.

  • Thanks John. Much appreciated.

  • Mariah Kireta

    Nothing is more powerful than being able to demonstrate a success with real live examples. Your post really acknowledges that. I'm so glad you mentioned these ideas, especially the following:

    1. Illustrate the Benefits
    4. Get to the Professional through the personal
    and 6. Solve business problems with social media tools

    Great job!

  • Mariah Kireta

    Nothing is more powerful than being able to demonstrate a success with real live examples. Your post really acknowledges that. I'm so glad you mentioned these ideas, especially the following:

    1. Illustrate the Benefits
    4. Get to the Professional through the personal
    and 6. Solve business problems with social media tools

    Great job!

  • Mariah Kireta

    Nothing is more powerful than being able to demonstrate a success with real live examples. Your post really acknowledges that. I'm so glad you mentioned these ideas, especially the following:

    1. Illustrate the Benefits
    4. Get to the Professional through the personal
    and 6. Solve business problems with social media tools

    Great job!

  • Mariah Kireta

    Nothing is more powerful than being able to demonstrate a success with real live examples. Your post really acknowledges that. I'm so glad you mentioned these ideas, especially the following:

    1. Illustrate the Benefits
    4. Get to the Professional through the personal
    and 6. Solve business problems with social media tools

    Great job!

  • Mariah Kireta

    Nothing is more powerful than being able to demonstrate a success with real live examples. Your post really acknowledges that. I'm so glad you mentioned these ideas, especially the following:

    1. Illustrate the Benefits
    4. Get to the Professional through the personal
    and 6. Solve business problems with social media tools

    Great job!

  • Mariah Kireta

    Nothing is more powerful than being able to demonstrate a success with real live examples. Your post really acknowledges that. I'm so glad you mentioned these ideas, especially the following:

    1. Illustrate the Benefits
    4. Get to the Professional through the personal
    and 6. Solve business problems with social media tools

    Great job!

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  • Really this is very useful and thanks for sharing this.

  • Really this is very useful and thanks for sharing this.

  • Really this is very useful and thanks for sharing this.

  • Really this is very useful and thanks for sharing this.

  • Really this is very useful and thanks for sharing this.

  • Really this is very useful and thanks for sharing this.

    • You're welcome and thanks for saying so.

  • Josh

    Hmm… Good idea… or actually gave me a good idea… as always thanks for your great thoughts. I like to read so much that I would readily sign up for just about any interesting twitterified novels — I already follow http://twitter.com/makemoneykingdom, which is actually a spin off from the make money suggestions as recommended by experts. They’re amazing, in my personal opinion. PS I’ll write this excellent post @ http://www.makemoneykingdom.com

  • Josh

    Hmm… Good idea… or actually gave me a good idea… as always thanks for your great thoughts. I like to read so much that I would readily sign up for just about any interesting twitterified novels — I already follow http://twitter.com/makemoneykingdom, which is actually a spin off from the make money suggestions as recommended by experts. They’re amazing, in my personal opinion. PS I’ll write this excellent post @ http://www.makemoneykingdom.com

  • Josh

    Hmm… Good idea… or actually gave me a good idea… as always thanks for your great thoughts. I like to read so much that I would readily sign up for just about any interesting twitterified novels — I already follow http://twitter.com/makemoneykingdom, which is actually a spin off from the make money suggestions as recommended by experts. They’re amazing, in my personal opinion. PS I’ll write this excellent post @ http://www.makemoneykingdom.com

  • Josh

    Hmm… Good idea… or actually gave me a good idea… as always thanks for your great thoughts. I like to read so much that I would readily sign up for just about any interesting twitterified novels — I already follow http://twitter.com/makemoneykingdom, which is actually a spin off from the make money suggestions as recommended by experts. They’re amazing, in my personal opinion. PS I’ll write this excellent post @ http://www.makemoneykingdom.com

  • Josh

    Hmm… Good idea… or actually gave me a good idea… as always thanks for your great thoughts. I like to read so much that I would readily sign up for just about any interesting twitterified novels — I already follow http://twitter.com/makemoneykingdom, which is actually a spin off from the make money suggestions as recommended by experts. They’re amazing, in my personal opinion. PS I’ll write this excellent post @ http://www.makemoneykingdom.com

  • Josh

    Hmm… Good idea… or actually gave me a good idea… as always thanks for your great thoughts. I like to read so much that I would readily sign up for just about any interesting twitterified novels — I already follow http://twitter.com/makemoneykingdom, which is actually a spin off from the make money suggestions as recommended by experts. They’re amazing, in my personal opinion. PS I’ll write this excellent post @ http://www.makemoneykingdom.com

    • Wow. That might be the most spammy post I've seen on here in a while.

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  • When I learned that someone nominated me at the last staff meeting to give the company an overview of social media tools like Facebook and Twitter, I though, “YIKES! How am I possibly going to explain the value of this when I can't even get my arms around the possibilities?” Your post gives me a framework. Thank you, Humera.

  • When I learned that someone nominated me at the last staff meeting to give the company an overview of social media tools like Facebook and Twitter, I though, “YIKES! How am I possibly going to explain the value of this when I can't even get my arms around the possibilities?” Your post gives me a framework. Thank you, Humera.

  • When I learned that someone nominated me at the last staff meeting to give the company an overview of social media tools like Facebook and Twitter, I though, “YIKES! How am I possibly going to explain the value of this when I can't even get my arms around the possibilities?” Your post gives me a framework. Thank you, Humera.

  • When I learned that someone nominated me at the last staff meeting to give the company an overview of social media tools like Facebook and Twitter, I though, “YIKES! How am I possibly going to explain the value of this when I can't even get my arms around the possibilities?” Your post gives me a framework. Thank you, Humera.

  • When I learned that someone nominated me at the last staff meeting to give the company an overview of social media tools like Facebook and Twitter, I though, “YIKES! How am I possibly going to explain the value of this when I can't even get my arms around the possibilities?” Your post gives me a framework. Thank you, Humera.

  • When I learned that someone nominated me at the last staff meeting to give the company an overview of social media tools like Facebook and Twitter, I though, “YIKES! How am I possibly going to explain the value of this when I can't even get my arms around the possibilities?” Your post gives me a framework. Thank you, Humera.

    • You're welcome Humera. Good luck and let us know how it goes.

  • If there are security concerns with Twitter try Yammer. We use that in-house.

  • If there are security concerns with Twitter try Yammer. We use that in-house.

  • If there are security concerns with Twitter try Yammer. We use that in-house.

  • If there are security concerns with Twitter try Yammer. We use that in-house.

  • If there are security concerns with Twitter try Yammer. We use that in-house.

  • If there are security concerns with Twitter try Yammer. We use that in-house.

    • Thanks Annie. I'm interested in trying Yammer. May do that with my staff just to see it in action.

      Thanks for the comment.

  • As someone in this type of position, this is really useful. Very practical. And it's true, when people are on the receiving end of my evangelising about RSS, I tell them it will 'change their life', just like it's changed mine.

  • As someone in this type of position, this is really useful. Very practical. And it's true, when people are on the receiving end of my evangelising about RSS, I tell them it will 'change their life', just like it's changed mine.

  • As someone in this type of position, this is really useful. Very practical. And it's true, when people are on the receiving end of my evangelising about RSS, I tell them it will 'change their life', just like it's changed mine.

  • As someone in this type of position, this is really useful. Very practical. And it's true, when people are on the receiving end of my evangelising about RSS, I tell them it will 'change their life', just like it's changed mine.

  • As someone in this type of position, this is really useful. Very practical. And it's true, when people are on the receiving end of my evangelising about RSS, I tell them it will 'change their life', just like it's changed mine.

  • As someone in this type of position, this is really useful. Very practical. And it's true, when people are on the receiving end of my evangelising about RSS, I tell them it will 'change their life', just like it's changed mine.

    • Agreed Al. Love the RSS. Thanks for the comment.

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  • Jason, great article. I speak quite often to clients about this every subject from an HR/Recruiting prespective. Your insight is spot on.

  • Jason, great article. I speak quite often to clients about this every subject from an HR/Recruiting prespective. Your insight is spot on.

  • Jason, great article. I speak quite often to clients about this every subject from an HR/Recruiting prespective. Your insight is spot on.

  • Jason, great article. I speak quite often to clients about this every subject from an HR/Recruiting prespective. Your insight is spot on.

  • Jason, great article. I speak quite often to clients about this every subject from an HR/Recruiting prespective. Your insight is spot on.

  • Jason, great article. I speak quite often to clients about this every subject from an HR/Recruiting prespective. Your insight is spot on.

  • So long as you cite accurately, you can use whatever you like from me. Thanks!

  • So long as you cite accurately, you can use whatever you like from me. Thanks!

  • So long as you cite accurately, you can use whatever you like from me. Thanks!

  • So long as you cite accurately, you can use whatever you like from me. Thanks!

  • So long as you cite accurately, you can use whatever you like from me. Thanks!

  • Good on you, G-dub!

  • Good on you, G-dub!

  • Good on you, G-dub!

  • Good on you, G-dub!

  • Good on you, G-dub!

  • Nicoletta, we've had similar push back from companies in the states. The ones that get involved with conversations and see that actually communicating directly with consumers realize there's little to fear and that which is bad can be handled my smart communicators. Good luck making those arguments. And if you want us to discuss and expose some of those hard-line companies, we don't shy away from criticisms here at SME. Heh.

  • Nicoletta, we've had similar push back from companies in the states. The ones that get involved with conversations and see that actually communicating directly with consumers realize there's little to fear and that which is bad can be handled my smart communicators. Good luck making those arguments. And if you want us to discuss and expose some of those hard-line companies, we don't shy away from criticisms here at SME. Heh.

  • Nicoletta, we've had similar push back from companies in the states. The ones that get involved with conversations and see that actually communicating directly with consumers realize there's little to fear and that which is bad can be handled my smart communicators. Good luck making those arguments. And if you want us to discuss and expose some of those hard-line companies, we don't shy away from criticisms here at SME. Heh.

  • Nicoletta, we've had similar push back from companies in the states. The ones that get involved with conversations and see that actually communicating directly with consumers realize there's little to fear and that which is bad can be handled my smart communicators. Good luck making those arguments. And if you want us to discuss and expose some of those hard-line companies, we don't shy away from criticisms here at SME. Heh.

  • Nicoletta, we've had similar push back from companies in the states. The ones that get involved with conversations and see that actually communicating directly with consumers realize there's little to fear and that which is bad can be handled my smart communicators. Good luck making those arguments. And if you want us to discuss and expose some of those hard-line companies, we don't shy away from criticisms here at SME. Heh.

  • Good recommendation, Ashley. Thanks for the point. I haven't checked it out yet, but will soon. Appreciate the tip.

  • Good recommendation, Ashley. Thanks for the point. I haven't checked it out yet, but will soon. Appreciate the tip.

  • Good recommendation, Ashley. Thanks for the point. I haven't checked it out yet, but will soon. Appreciate the tip.

  • Good recommendation, Ashley. Thanks for the point. I haven't checked it out yet, but will soon. Appreciate the tip.

  • Good recommendation, Ashley. Thanks for the point. I haven't checked it out yet, but will soon. Appreciate the tip.

  • Well done Jason. Fired up a set of cool feedbacks. I'd like to put this in my new book – let me know what you think.

  • Well done Jason. Fired up a set of cool feedbacks. I'd like to put this in my new book – let me know what you think.

  • Well done Jason. Fired up a set of cool feedbacks. I'd like to put this in my new book – let me know what you think.

  • Well done Jason. Fired up a set of cool feedbacks. I'd like to put this in my new book – let me know what you think.

  • Well done Jason. Fired up a set of cool feedbacks. I'd like to put this in my new book – let me know what you think.

  • Well done Jason. Fired up a set of cool feedbacks. I'd like to put this in my new book – let me know what you think.

    • So long as you cite accurately, you can use whatever you like from me. Thanks!

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  • After reading this post I realized that I already do these things. I am a prodigy. ;-)

  • After reading this post I realized that I already do these things. I am a prodigy. ;-)

  • After reading this post I realized that I already do these things. I am a prodigy. ;-)

  • After reading this post I realized that I already do these things. I am a prodigy. ;-)

  • After reading this post I realized that I already do these things. I am a prodigy. ;-)

  • After reading this post I realized that I already do these things. I am a prodigy. ;-)

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  • That's great! Yesterday I posted about the fact that many Italian companies are going to forbid access to facebook and other social media to their employees, as they can't understand the importance of social media. I wondered how to convince managers about benefits of using social media. This is a really great reply to my doubts!
    Nicoletta

  • That's great! Yesterday I posted about the fact that many Italian companies are going to forbid access to facebook and other social media to their employees, as they can't understand the importance of social media. I wondered how to convince managers about benefits of using social media. This is a really great reply to my doubts!
    Nicoletta

  • That's great! Yesterday I posted about the fact that many Italian companies are going to forbid access to facebook and other social media to their employees, as they can't understand the importance of social media. I wondered how to convince managers about benefits of using social media. This is a really great reply to my doubts!
    Nicoletta

  • That's great! Yesterday I posted about the fact that many Italian companies are going to forbid access to facebook and other social media to their employees, as they can't understand the importance of social media. I wondered how to convince managers about benefits of using social media. This is a really great reply to my doubts!
    Nicoletta

  • That's great! Yesterday I posted about the fact that many Italian companies are going to forbid access to facebook and other social media to their employees, as they can't understand the importance of social media. I wondered how to convince managers about benefits of using social media. This is a really great reply to my doubts!
    Nicoletta

  • That's great! Yesterday I posted about the fact that many Italian companies are going to forbid access to facebook and other social media to their employees, as they can't understand the importance of social media. I wondered how to convince managers about benefits of using social media. This is a really great reply to my doubts!
    Nicoletta

    • Nicoletta, we've had similar push back from companies in the states. The ones that get involved with conversations and see that actually communicating directly with consumers realize there's little to fear and that which is bad can be handled my smart communicators. Good luck making those arguments. And if you want us to discuss and expose some of those hard-line companies, we don't shy away from criticisms here at SME. Heh.

  • awhite130

    Great post, Jason! For companies wanting a “private twitter” app for internal collaboration, Presently is great. I work at New Age Technologies and we've seen wide adoption, better communication, and much success with it. Check it out @ https://presentlyapp.com/

  • awhite130

    Great post, Jason! For companies wanting a “private twitter” app for internal collaboration, Presently is great. I work at New Age Technologies and we've seen wide adoption, better communication, and much success with it. Check it out @ https://presentlyapp.com/

  • awhite130

    Great post, Jason! For companies wanting a “private twitter” app for internal collaboration, Presently is great. I work at New Age Technologies and we've seen wide adoption, better communication, and much success with it. Check it out @ https://presentlyapp.com/

  • awhite130

    Great post, Jason! For companies wanting a “private twitter” app for internal collaboration, Presently is great. I work at New Age Technologies and we've seen wide adoption, better communication, and much success with it. Check it out @ https://presentlyapp.com/

  • awhite130

    Great post, Jason! For companies wanting a “private twitter” app for internal collaboration, Presently is great. I work at New Age Technologies and we've seen wide adoption, better communication, and much success with it. Check it out @ https://presentlyapp.com/

  • awhite130

    Great post, Jason! For companies wanting a “private twitter” app for internal collaboration, Presently is great. I work at New Age Technologies and we've seen wide adoption, better communication, and much success with it. Check it out @ https://presentlyapp.com/

    • Good recommendation, Ashley. Thanks for the point. I haven't checked it out yet, but will soon. Appreciate the tip.

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  • A) You kick ass.
    B) Good luck.
    C) Report Back.

    This is awesome, J.

  • A) You kick ass.
    B) Good luck.
    C) Report Back.

    This is awesome, J.

  • A) You kick ass.
    B) Good luck.
    C) Report Back.

    This is awesome, J.

  • A) You kick ass.
    B) Good luck.
    C) Report Back.

    This is awesome, J.

  • A) You kick ass.
    B) Good luck.
    C) Report Back.

    This is awesome, J.

  • jptrenn

    To help pay for my son's future college tuition, a couple nights a week I work at a local restaurant here in Northern Virginia. Called Cafe Deluxe. It's a small chain, with three locations – one in DC, one in suburban Maryland, one it high tech Tysons Corner. With the economy slowing, business has tailed off quite a bit. The upper management has tried low-level tactics to bring in more traffic. (Some restaurants resist active marketing plans because of ego). But then the general manager at my location solicited ideas from the staff for marketing ideas. I was at the ready. : )

    I'm submitting a proposal to do a blogger outreach program with a bit of a twist – I'll probably be blogging about that on my own blog. But what I did was conduct searches on Technorati, Google Blog Search, and Twitter to see what people have been saying about us. The results were very helpful…and they're part of my proposal.

    Just this past weekend a young women blogged that her co-workers were taking her to Cafe Deluxe for her birthday, and she asked for recommendations on what to eat. The first response of about 10 came from another young lady who made some glowing recommendations. I then hopped over to her blog and found that her latest post had 207 comments. Granted, the post wasn't about Cafe Deluxe, but it shows she's got game as a blogger. Both of them are on my list to send out gift cards to.

    My point? Check out what's currently being said online about your organization. Who is saying it, what are they saying, where are they saying it. Tell your superiors how often things are being said, if what is being said is positive or negative, and, if possible, show them how the conversations can spread beyond one post or one review or one tweet.

    You'll have hands on info on the scuttlebutt that they had no idea that existed. You can even make recommendations on what to do next. AT this point you may have not only positioned yourself as a doer and as one who is leading the effort…you may have changed the internal dynamics of how the conversation goes from “what do we care about social media?” or even “what the hell is social media” to “we'd better get are act together here and do something NOW”.

    Wish me luck on my proposal.

  • To help pay for my son's future college tuition, a couple nights a week I work at a local restaurant here in Northern Virginia. Called Cafe Deluxe. It's a small chain, with three locations – one in DC, one in suburban Maryland, one it high tech Tysons Corner. With the economy slowing, business has tailed off quite a bit. The upper management has tried low-level tactics to bring in more traffic. (Some restaurants resist active marketing plans because of ego). But then the general manager at my location solicited ideas from the staff for marketing ideas. I was at the ready. : )

    I'm submitting a proposal to do a blogger outreach program with a bit of a twist – I'll probably be blogging about that on my own blog. But what I did was conduct searches on Technorati, Google Blog Search, and Twitter to see what people have been saying about us. The results were very helpful…and they're part of my proposal.

    Just this past weekend a young women blogged that her co-workers were taking her to Cafe Deluxe for her birthday, and she asked for recommendations on what to eat. The first response of about 10 came from another young lady who made some glowing recommendations. I then hopped over to her blog and found that her latest post had 207 comments. Granted, the post wasn't about Cafe Deluxe, but it shows she's got game as a blogger. Both of them are on my list to send out gift cards to.

    My point? Check out what's currently being said online about your organization. Who is saying it, what are they saying, where are they saying it. Tell your superiors how often things are being said, if what is being said is positive or negative, and, if possible, show them how the conversations can spread beyond one post or one review or one tweet.

    You'll have hands on info on the scuttlebutt that they had no idea that existed. You can even make recommendations on what to do next. AT this point you may have not only positioned yourself as a doer and as one who is leading the effort…you may have changed the internal dynamics of how the conversation goes from “what do we care about social media?” or even “what the hell is social media” to “we'd better get are act together here and do something NOW”.

    Wish me luck on my proposal.

  • To help pay for my son's future college tuition, a couple nights a week I work at a local restaurant here in Northern Virginia. Called Cafe Deluxe. It's a small chain, with three locations – one in DC, one in suburban Maryland, one it high tech Tysons Corner. With the economy slowing, business has tailed off quite a bit. The upper management has tried low-level tactics to bring in more traffic. (Some restaurants resist active marketing plans because of ego). But then the general manager at my location solicited ideas from the staff for marketing ideas. I was at the ready. : )

    I'm submitting a proposal to do a blogger outreach program with a bit of a twist – I'll probably be blogging about that on my own blog. But what I did was conduct searches on Technorati, Google Blog Search, and Twitter to see what people have been saying about us. The results were very helpful…and they're part of my proposal.

    Just this past weekend a young women blogged that her co-workers were taking her to Cafe Deluxe for her birthday, and she asked for recommendations on what to eat. The first response of about 10 came from another young lady who made some glowing recommendations. I then hopped over to her blog and found that her latest post had 207 comments. Granted, the post wasn't about Cafe Deluxe, but it shows she's got game as a blogger. Both of them are on my list to send out gift cards to.

    My point? Check out what's currently being said online about your organization. Who is saying it, what are they saying, where are they saying it. Tell your superiors how often things are being said, if what is being said is positive or negative, and, if possible, show them how the conversations can spread beyond one post or one review or one tweet.

    You'll have hands on info on the scuttlebutt that they had no idea that existed. You can even make recommendations on what to do next. AT this point you may have not only positioned yourself as a doer and as one who is leading the effort…you may have changed the internal dynamics of how the conversation goes from “what do we care about social media?” or even “what the hell is social media” to “we'd better get are act together here and do something NOW”.

    Wish me luck on my proposal.

  • To help pay for my son's future college tuition, a couple nights a week I work at a local restaurant here in Northern Virginia. Called Cafe Deluxe. It's a small chain, with three locations – one in DC, one in suburban Maryland, one it high tech Tysons Corner. With the economy slowing, business has tailed off quite a bit. The upper management has tried low-level tactics to bring in more traffic. (Some restaurants resist active marketing plans because of ego). But then the general manager at my location solicited ideas from the staff for marketing ideas. I was at the ready. : )

    I'm submitting a proposal to do a blogger outreach program with a bit of a twist – I'll probably be blogging about that on my own blog. But what I did was conduct searches on Technorati, Google Blog Search, and Twitter to see what people have been saying about us. The results were very helpful…and they're part of my proposal.

    Just this past weekend a young women blogged that her co-workers were taking her to Cafe Deluxe for her birthday, and she asked for recommendations on what to eat. The first response of about 10 came from another young lady who made some glowing recommendations. I then hopped over to her blog and found that her latest post had 207 comments. Granted, the post wasn't about Cafe Deluxe, but it shows she's got game as a blogger. Both of them are on my list to send out gift cards to.

    My point? Check out what's currently being said online about your organization. Who is saying it, what are they saying, where are they saying it. Tell your superiors how often things are being said, if what is being said is positive or negative, and, if possible, show them how the conversations can spread beyond one post or one review or one tweet.

    You'll have hands on info on the scuttlebutt that they had no idea that existed. You can even make recommendations on what to do next. AT this point you may have not only positioned yourself as a doer and as one who is leading the effort…you may have changed the internal dynamics of how the conversation goes from “what do we care about social media?” or even “what the hell is social media” to “we'd better get are act together here and do something NOW”.

    Wish me luck on my proposal.

  • To help pay for my son's future college tuition, a couple nights a week I work at a local restaurant here in Northern Virginia. Called Cafe Deluxe. It's a small chain, with three locations – one in DC, one in suburban Maryland, one it high tech Tysons Corner. With the economy slowing, business has tailed off quite a bit. The upper management has tried low-level tactics to bring in more traffic. (Some restaurants resist active marketing plans because of ego). But then the general manager at my location solicited ideas from the staff for marketing ideas. I was at the ready. : )

    I'm submitting a proposal to do a blogger outreach program with a bit of a twist – I'll probably be blogging about that on my own blog. But what I did was conduct searches on Technorati, Google Blog Search, and Twitter to see what people have been saying about us. The results were very helpful…and they're part of my proposal.

    Just this past weekend a young women blogged that her co-workers were taking her to Cafe Deluxe for her birthday, and she asked for recommendations on what to eat. The first response of about 10 came from another young lady who made some glowing recommendations. I then hopped over to her blog and found that her latest post had 207 comments. Granted, the post wasn't about Cafe Deluxe, but it shows she's got game as a blogger. Both of them are on my list to send out gift cards to.

    My point? Check out what's currently being said online about your organization. Who is saying it, what are they saying, where are they saying it. Tell your superiors how often things are being said, if what is being said is positive or negative, and, if possible, show them how the conversations can spread beyond one post or one review or one tweet.

    You'll have hands on info on the scuttlebutt that they had no idea that existed. You can even make recommendations on what to do next. AT this point you may have not only positioned yourself as a doer and as one who is leading the effort…you may have changed the internal dynamics of how the conversation goes from “what do we care about social media?” or even “what the hell is social media” to “we'd better get are act together here and do something NOW”.

    Wish me luck on my proposal.

  • To help pay for my son's future college tuition, a couple nights a week I work at a local restaurant here in Northern Virginia. Called Cafe Deluxe. It's a small chain, with three locations – one in DC, one in suburban Maryland, one it high tech Tysons Corner. With the economy slowing, business has tailed off quite a bit. The upper management has tried low-level tactics to bring in more traffic. (Some restaurants resist active marketing plans because of ego). But then the general manager at my location solicited ideas from the staff for marketing ideas. I was at the ready. : )

    I'm submitting a proposal to do a blogger outreach program with a bit of a twist – I'll probably be blogging about that on my own blog. But what I did was conduct searches on Technorati, Google Blog Search, and Twitter to see what people have been saying about us. The results were very helpful…and they're part of my proposal.

    Just this past weekend a young women blogged that her co-workers were taking her to Cafe Deluxe for her birthday, and she asked for recommendations on what to eat. The first response of about 10 came from another young lady who made some glowing recommendations. I then hopped over to her blog and found that her latest post had 207 comments. Granted, the post wasn't about Cafe Deluxe, but it shows she's got game as a blogger. Both of them are on my list to send out gift cards to.

    My point? Check out what's currently being said online about your organization. Who is saying it, what are they saying, where are they saying it. Tell your superiors how often things are being said, if what is being said is positive or negative, and, if possible, show them how the conversations can spread beyond one post or one review or one tweet.

    You'll have hands on info on the scuttlebutt that they had no idea that existed. You can even make recommendations on what to do next. AT this point you may have not only positioned yourself as a doer and as one who is leading the effort…you may have changed the internal dynamics of how the conversation goes from “what do we care about social media?” or even “what the hell is social media” to “we'd better get are act together here and do something NOW”.

    Wish me luck on my proposal.

    • A) You kick ass.
      B) Good luck.
      C) Report Back.

      This is awesome, J.

  • KatFrench

    LOL. No, Jason. You, I let figure out all this stuff on your own. The potential entertainment value if you were to actually blow something up is too great. ;-)

  • KatFrench

    LOL. No, Jason. You, I let figure out all this stuff on your own. The potential entertainment value if you were to actually blow something up is too great. ;-)

  • KatFrench

    LOL. No, Jason. You, I let figure out all this stuff on your own. The potential entertainment value if you were to actually blow something up is too great. ;-)

  • KatFrench

    LOL. No, Jason. You, I let figure out all this stuff on your own. The potential entertainment value if you were to actually blow something up is too great. ;-)

  • KatFrench

    LOL. No, Jason. You, I let figure out all this stuff on your own. The potential entertainment value if you were to actually blow something up is too great. ;-)

  • On violating the company rules, I'm sure you've been following the story of Bob over on Chris Brogan's blog. Sadly there are still people who are very strict practice and avoiding doing anything outside the rules.

    I second if you can show your boss just how valuable the tools are, he's more likely to follow you down the social media path. More likely but not always. Sadly for Bob.

  • On violating the company rules, I'm sure you've been following the story of Bob over on Chris Brogan's blog. Sadly there are still people who are very strict practice and avoiding doing anything outside the rules.

    I second if you can show your boss just how valuable the tools are, he's more likely to follow you down the social media path. More likely but not always. Sadly for Bob.

  • On violating the company rules, I'm sure you've been following the story of Bob over on Chris Brogan's blog. Sadly there are still people who are very strict practice and avoiding doing anything outside the rules.

    I second if you can show your boss just how valuable the tools are, he's more likely to follow you down the social media path. More likely but not always. Sadly for Bob.

  • On violating the company rules, I'm sure you've been following the story of Bob over on Chris Brogan's blog. Sadly there are still people who are very strict practice and avoiding doing anything outside the rules.

    I second if you can show your boss just how valuable the tools are, he's more likely to follow you down the social media path. More likely but not always. Sadly for Bob.

  • On violating the company rules, I'm sure you've been following the story of Bob over on Chris Brogan's blog. Sadly there are still people who are very strict practice and avoiding doing anything outside the rules.

    I second if you can show your boss just how valuable the tools are, he's more likely to follow you down the social media path. More likely but not always. Sadly for Bob.

  • On violating the company rules, I'm sure you've been following the story of Bob over on Chris Brogan's blog. Sadly there are still people who are very strict practice and avoiding doing anything outside the rules.

    I second if you can show your boss just how valuable the tools are, he's more likely to follow you down the social media path. More likely but not always. Sadly for Bob.

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  • First, thanks for giving props to Heather Rast, she is more than deserving and a very smart lady indeed! Second, this is a great list and I hope a lot of folks pass it around internally. I've tried my hand at number 6 a few times and feedback to a question on Twitter has often times been shrugged off. I think it's going to take a bit more work,, time and show & tell for non-SM types to take these very valuable tools seriously. But we'll get there eventually. :)

  • First, thanks for giving props to Heather Rast, she is more than deserving and a very smart lady indeed! Second, this is a great list and I hope a lot of folks pass it around internally. I've tried my hand at number 6 a few times and feedback to a question on Twitter has often times been shrugged off. I think it's going to take a bit more work,, time and show & tell for non-SM types to take these very valuable tools seriously. But we'll get there eventually. :)

  • First, thanks for giving props to Heather Rast, she is more than deserving and a very smart lady indeed! Second, this is a great list and I hope a lot of folks pass it around internally. I've tried my hand at number 6 a few times and feedback to a question on Twitter has often times been shrugged off. I think it's going to take a bit more work,, time and show & tell for non-SM types to take these very valuable tools seriously. But we'll get there eventually. :)

  • First, thanks for giving props to Heather Rast, she is more than deserving and a very smart lady indeed! Second, this is a great list and I hope a lot of folks pass it around internally. I've tried my hand at number 6 a few times and feedback to a question on Twitter has often times been shrugged off. I think it's going to take a bit more work,, time and show & tell for non-SM types to take these very valuable tools seriously. But we'll get there eventually. :)

  • First, thanks for giving props to Heather Rast, she is more than deserving and a very smart lady indeed! Second, this is a great list and I hope a lot of folks pass it around internally. I've tried my hand at number 6 a few times and feedback to a question on Twitter has often times been shrugged off. I think it's going to take a bit more work,, time and show & tell for non-SM types to take these very valuable tools seriously. But we'll get there eventually. :)

  • First, thanks for giving props to Heather Rast, she is more than deserving and a very smart lady indeed! Second, this is a great list and I hope a lot of folks pass it around internally. I've tried my hand at number 6 a few times and feedback to a question on Twitter has often times been shrugged off. I think it's going to take a bit more work,, time and show & tell for non-SM types to take these very valuable tools seriously. But we'll get there eventually. :)

  • Kind words from a kind woman. Thank you. And I never mind my readers pimpin' my stuff. Thank you.

    As for the recommendation at the end – I meant every word of it. Hope you get some new audience members as a result.

  • Kind words from a kind woman. Thank you. And I never mind my readers pimpin' my stuff. Thank you.

    As for the recommendation at the end – I meant every word of it. Hope you get some new audience members as a result.

  • Kind words from a kind woman. Thank you. And I never mind my readers pimpin' my stuff. Thank you.

    As for the recommendation at the end – I meant every word of it. Hope you get some new audience members as a result.

  • Kind words from a kind woman. Thank you. And I never mind my readers pimpin' my stuff. Thank you.

    As for the recommendation at the end – I meant every word of it. Hope you get some new audience members as a result.

  • Kind words from a kind woman. Thank you. And I never mind my readers pimpin' my stuff. Thank you.

    As for the recommendation at the end – I meant every word of it. Hope you get some new audience members as a result.

  • Great input, Cortney. The tools can certainly be overwhelming. I have to keep reminding myself that baby steps for me are leaps for a lot. Good reminder.

  • Great input, Cortney. The tools can certainly be overwhelming. I have to keep reminding myself that baby steps for me are leaps for a lot. Good reminder.

  • Great input, Cortney. The tools can certainly be overwhelming. I have to keep reminding myself that baby steps for me are leaps for a lot. Good reminder.

  • Great input, Cortney. The tools can certainly be overwhelming. I have to keep reminding myself that baby steps for me are leaps for a lot. Good reminder.

  • Great input, Cortney. The tools can certainly be overwhelming. I have to keep reminding myself that baby steps for me are leaps for a lot. Good reminder.

  • Excellent point. Getting top-level buy in from someone, anyone, is a big step in the right direction. Thanks, E.

  • Excellent point. Getting top-level buy in from someone, anyone, is a big step in the right direction. Thanks, E.

  • Excellent point. Getting top-level buy in from someone, anyone, is a big step in the right direction. Thanks, E.

  • Excellent point. Getting top-level buy in from someone, anyone, is a big step in the right direction. Thanks, E.

  • Excellent point. Getting top-level buy in from someone, anyone, is a big step in the right direction. Thanks, E.

  • Are you implying you're serving that role for me? Come on! Heh.

  • Are you implying you're serving that role for me? Come on! Heh.

  • Are you implying you're serving that role for me? Come on! Heh.

  • Are you implying you're serving that role for me? Come on! Heh.

  • Are you implying you're serving that role for me? Come on! Heh.

  • Bravo, Lisa. Having the right attitude with others is key to winning their approval and confidence. Great add!

  • Bravo, Lisa. Having the right attitude with others is key to winning their approval and confidence. Great add!

  • Bravo, Lisa. Having the right attitude with others is key to winning their approval and confidence. Great add!

  • Bravo, Lisa. Having the right attitude with others is key to winning their approval and confidence. Great add!

  • Bravo, Lisa. Having the right attitude with others is key to winning their approval and confidence. Great add!

  • Thanks for the continued commenting, Craig. You're going to get the loyal customer award, I think.

  • Thanks for the continued commenting, Craig. You're going to get the loyal customer award, I think.

  • Thanks for the continued commenting, Craig. You're going to get the loyal customer award, I think.

  • Thanks for the continued commenting, Craig. You're going to get the loyal customer award, I think.

  • Thanks for the continued commenting, Craig. You're going to get the loyal customer award, I think.

  • What a great idea, Deb. I like it. May use it at Doe.

  • What a great idea, Deb. I like it. May use it at Doe.

  • What a great idea, Deb. I like it. May use it at Doe.

  • What a great idea, Deb. I like it. May use it at Doe.

  • What a great idea, Deb. I like it. May use it at Doe.

  • Atta boy!

  • Atta boy!

  • Atta boy!

  • Atta boy!

  • Atta boy!

  • Kindred spirits we are, Kipp. Thanks for the comment and the added 7th. Agreed!

  • Kindred spirits we are, Kipp. Thanks for the comment and the added 7th. Agreed!

  • Kindred spirits we are, Kipp. Thanks for the comment and the added 7th. Agreed!

  • Kindred spirits we are, Kipp. Thanks for the comment and the added 7th. Agreed!

  • Kindred spirits we are, Kipp. Thanks for the comment and the added 7th. Agreed!

  • Ah Igor. Nice to see you on the blog, my friend. Appreciate the comment!

  • Ah Igor. Nice to see you on the blog, my friend. Appreciate the comment!

  • Ah Igor. Nice to see you on the blog, my friend. Appreciate the comment!

  • Ah Igor. Nice to see you on the blog, my friend. Appreciate the comment!

  • Ah Igor. Nice to see you on the blog, my friend. Appreciate the comment!

  • Good for you, Leah. Keep it up and change their minds (and worlds)! You go.

  • Good for you, Leah. Keep it up and change their minds (and worlds)! You go.

  • Good for you, Leah. Keep it up and change their minds (and worlds)! You go.

  • Good for you, Leah. Keep it up and change their minds (and worlds)! You go.

  • Good for you, Leah. Keep it up and change their minds (and worlds)! You go.

  • Hey Michelle! Until the web-savvy generation is the C-Suite folks, we're kinda stuck with the secretary route. But that's not always bad. At least we have a route! Thanks for the comment.

  • Hey Michelle! Until the web-savvy generation is the C-Suite folks, we're kinda stuck with the secretary route. But that's not always bad. At least we have a route! Thanks for the comment.

  • Hey Michelle! Until the web-savvy generation is the C-Suite folks, we're kinda stuck with the secretary route. But that's not always bad. At least we have a route! Thanks for the comment.

  • Hey Michelle! Until the web-savvy generation is the C-Suite folks, we're kinda stuck with the secretary route. But that's not always bad. At least we have a route! Thanks for the comment.

  • Hey Michelle! Until the web-savvy generation is the C-Suite folks, we're kinda stuck with the secretary route. But that's not always bad. At least we have a route! Thanks for the comment.

  • Great example, Alanna. Thanks for sharing. I've had the honor of knowing and working a bit with Sashi Bellamkonda from Network Solutions. I have a lot of respect for what they do and the changes they've made to keep up with the social times. Thanks for sharing.

  • Great example, Alanna. Thanks for sharing. I've had the honor of knowing and working a bit with Sashi Bellamkonda from Network Solutions. I have a lot of respect for what they do and the changes they've made to keep up with the social times. Thanks for sharing.

  • Great example, Alanna. Thanks for sharing. I've had the honor of knowing and working a bit with Sashi Bellamkonda from Network Solutions. I have a lot of respect for what they do and the changes they've made to keep up with the social times. Thanks for sharing.

  • Great example, Alanna. Thanks for sharing. I've had the honor of knowing and working a bit with Sashi Bellamkonda from Network Solutions. I have a lot of respect for what they do and the changes they've made to keep up with the social times. Thanks for sharing.

  • Great example, Alanna. Thanks for sharing. I've had the honor of knowing and working a bit with Sashi Bellamkonda from Network Solutions. I have a lot of respect for what they do and the changes they've made to keep up with the social times. Thanks for sharing.

  • Honored you'd say so, Geoff. Thanks for commenting. In a lot of ways, you're my hero, dude. Keep fighting the good fight. I'll do the same.

  • Honored you'd say so, Geoff. Thanks for commenting. In a lot of ways, you're my hero, dude. Keep fighting the good fight. I'll do the same.

  • Honored you'd say so, Geoff. Thanks for commenting. In a lot of ways, you're my hero, dude. Keep fighting the good fight. I'll do the same.

  • Honored you'd say so, Geoff. Thanks for commenting. In a lot of ways, you're my hero, dude. Keep fighting the good fight. I'll do the same.

  • Honored you'd say so, Geoff. Thanks for commenting. In a lot of ways, you're my hero, dude. Keep fighting the good fight. I'll do the same.

  • Thanks Adam. Here's hoping I continue to live up to expectations. Heh.

  • Thanks Adam. Here's hoping I continue to live up to expectations. Heh.

  • Thanks Adam. Here's hoping I continue to live up to expectations. Heh.

  • Thanks Adam. Here's hoping I continue to live up to expectations. Heh.

  • Thanks Adam. Here's hoping I continue to live up to expectations. Heh.

  • You're welcome. Thanks for reading!

  • You're welcome. Thanks for reading!

  • You're welcome. Thanks for reading!

  • You're welcome. Thanks for reading!

  • You're welcome. Thanks for reading!

  • Thanks Len. I appreciate the encouragement.

  • Thanks Len. I appreciate the encouragement.

  • Thanks Len. I appreciate the encouragement.

  • Thanks Len. I appreciate the encouragement.

  • Thanks Len. I appreciate the encouragement.

  • That might be the best compliment I've seen in a while — coming back when you need a lift. Glad to provide the inspiration. Good luck and keep battling.

  • That might be the best compliment I've seen in a while — coming back when you need a lift. Glad to provide the inspiration. Good luck and keep battling.

  • That might be the best compliment I've seen in a while — coming back when you need a lift. Glad to provide the inspiration. Good luck and keep battling.

  • That might be the best compliment I've seen in a while — coming back when you need a lift. Glad to provide the inspiration. Good luck and keep battling.

  • That might be the best compliment I've seen in a while — coming back when you need a lift. Glad to provide the inspiration. Good luck and keep battling.

  • Thanks for saying so.

  • Thanks for saying so.

  • Thanks for saying so.

  • Thanks for saying so.

  • Thanks for saying so.

  • An sharing it with others is all the thanks I need. Much appreciated.

  • An sharing it with others is all the thanks I need. Much appreciated.

  • An sharing it with others is all the thanks I need. Much appreciated.

  • An sharing it with others is all the thanks I need. Much appreciated.

  • An sharing it with others is all the thanks I need. Much appreciated.

  • I'm tickled pink that you chose my suggestion out of what was likely a lot of good ideas from worthy candidates..thanks for that. You took the issue I Tweeted and presented a set of solutions in very practical, actionable, applicable ways. Really wish I'd thought of that :-) Straightforward suggestions to what's likely a pervasive challenge.

    I'll suggest that #5 is particularly important. It's my style to plow trails when no posted warnings exist, whether The Man thought the cliffs (dangers) obvious or simply never anticipated the curious and brazen would travel there. That comes with inherent risk and reward that must be weighed.

    And as you suggest, Jason, cultures and mindsets *can* change. Whether because you've subtly helped them “see the light” or because clients and/or competitors are stirring the pot. I'm looking at several opportunities to help others traverse the SM universe, and very excited to be a guide.

    Last, a sincere and heartfelt thanks for your cap-tip. I'm a southerner and am drawn to your charm, humor, and wit…your insight and style are the icing on top. For you to dig my writing and thoughts is thrilling…for you to recommend my work is a testament to the soul of social media, and yours. Thank you.

    PS- hope you don't mind, posted your, well, post on the BusinessWeek Exchange here: http://bx.businessweek.com/social-media-marketing/

  • I'm tickled pink that you chose my suggestion out of what was likely a lot of good ideas from worthy candidates..thanks for that. You took the issue I Tweeted and presented a set of solutions in very practical, actionable, applicable ways. Really wish I'd thought of that :-) Straightforward suggestions to what's likely a pervasive challenge.

    I'll suggest that #5 is particularly important. It's my style to plow trails when no posted warnings exist, whether The Man thought the cliffs (dangers) obvious or simply never anticipated the curious and brazen would travel there. That comes with inherent risk and reward that must be weighed.

    And as you suggest, Jason, cultures and mindsets *can* change. Whether because you've subtly helped them “see the light” or because clients and/or competitors are stirring the pot. I'm looking at several opportunities to help others traverse the SM universe, and very excited to be a guide.

    Last, a sincere and heartfelt thanks for your cap-tip. I'm a southerner and am drawn to your charm, humor, and wit…your insight and style are the icing on top. For you to dig my writing and thoughts is thrilling…for you to recommend my work is a testament to the soul of social media, and yours. Thank you.

    PS- hope you don't mind, posted your, well, post on the BusinessWeek Exchange here: http://bx.businessweek.com/social-media-marketing/

  • I'm tickled pink that you chose my suggestion out of what was likely a lot of good ideas from worthy candidates..thanks for that. You took the issue I Tweeted and presented a set of solutions in very practical, actionable, applicable ways. Really wish I'd thought of that :-) Straightforward suggestions to what's likely a pervasive challenge.

    I'll suggest that #5 is particularly important. It's my style to plow trails when no posted warnings exist, whether The Man thought the cliffs (dangers) obvious or simply never anticipated the curious and brazen would travel there. That comes with inherent risk and reward that must be weighed.

    And as you suggest, Jason, cultures and mindsets *can* change. Whether because you've subtly helped them “see the light” or because clients and/or competitors are stirring the pot. I'm looking at several opportunities to help others traverse the SM universe, and very excited to be a guide.

    Last, a sincere and heartfelt thanks for your cap-tip. I'm a southerner and am drawn to your charm, humor, and wit…your insight and style are the icing on top. For you to dig my writing and thoughts is thrilling…for you to recommend my work is a testament to the soul of social media, and yours. Thank you.

    PS- hope you don't mind, posted your, well, post on the BusinessWeek Exchange here: http://bx.businessweek.com/social-media-marketing/

  • I'm tickled pink that you chose my suggestion out of what was likely a lot of good ideas from worthy candidates..thanks for that. You took the issue I Tweeted and presented a set of solutions in very practical, actionable, applicable ways. Really wish I'd thought of that :-) Straightforward suggestions to what's likely a pervasive challenge.

    I'll suggest that #5 is particularly important. It's my style to plow trails when no posted warnings exist, whether The Man thought the cliffs (dangers) obvious or simply never anticipated the curious and brazen would travel there. That comes with inherent risk and reward that must be weighed.

    And as you suggest, Jason, cultures and mindsets *can* change. Whether because you've subtly helped them “see the light” or because clients and/or competitors are stirring the pot. I'm looking at several opportunities to help others traverse the SM universe, and very excited to be a guide.

    Last, a sincere and heartfelt thanks for your cap-tip. I'm a southerner and am drawn to your charm, humor, and wit…your insight and style are the icing on top. For you to dig my writing and thoughts is thrilling…for you to recommend my work is a testament to the soul of social media, and yours. Thank you.

    PS- hope you don't mind, posted your, well, post on the BusinessWeek Exchange here: http://bx.businessweek.com/social-media-marketing/

  • I'm tickled pink that you chose my suggestion out of what was likely a lot of good ideas from worthy candidates..thanks for that. You took the issue I Tweeted and presented a set of solutions in very practical, actionable, applicable ways. Really wish I'd thought of that :-) Straightforward suggestions to what's likely a pervasive challenge.

    I'll suggest that #5 is particularly important. It's my style to plow trails when no posted warnings exist, whether The Man thought the cliffs (dangers) obvious or simply never anticipated the curious and brazen would travel there. That comes with inherent risk and reward that must be weighed.

    And as you suggest, Jason, cultures and mindsets *can* change. Whether because you've subtly helped them “see the light” or because clients and/or competitors are stirring the pot. I'm looking at several opportunities to help others traverse the SM universe, and very excited to be a guide.

    Last, a sincere and heartfelt thanks for your cap-tip. I'm a southerner and am drawn to your charm, humor, and wit…your insight and style are the icing on top. For you to dig my writing and thoughts is thrilling…for you to recommend my work is a testament to the soul of social media, and yours. Thank you.

    PS- hope you don't mind, posted your, well, post on the BusinessWeek Exchange here: http://bx.businessweek.com/social-media-marketing/

  • I'm tickled pink that you chose my suggestion out of what was likely a lot of good ideas from worthy candidates..thanks for that. You took the issue I Tweeted and presented a set of solutions in very practical, actionable, applicable ways. Really wish I'd thought of that :-) Straightforward suggestions to what's likely a pervasive challenge.

    I'll suggest that #5 is particularly important. It's my style to plow trails when no posted warnings exist, whether The Man thought the cliffs (dangers) obvious or simply never anticipated the curious and brazen would travel there. That comes with inherent risk and reward that must be weighed.

    And as you suggest, Jason, cultures and mindsets *can* change. Whether because you've subtly helped them “see the light” or because clients and/or competitors are stirring the pot. I'm looking at several opportunities to help others traverse the SM universe, and very excited to be a guide.

    Last, a sincere and heartfelt thanks for your cap-tip. I'm a southerner and am drawn to your charm, humor, and wit…your insight and style are the icing on top. For you to dig my writing and thoughts is thrilling…for you to recommend my work is a testament to the soul of social media, and yours. Thank you.

    PS- hope you don't mind, posted your, well, post on the BusinessWeek Exchange here: http://bx.businessweek.com/social-media-marketing/

    • Kind words from a kind woman. Thank you. And I never mind my readers pimpin' my stuff. Thank you.

      As for the recommendation at the end – I meant every word of it. Hope you get some new audience members as a result.

  • CortneySellers

    Jason,

    Another post on point from you. Another thing I've found when introducing people to SM is to explain that it can be daunting, but the tools can all be used in various configurations and that what works for you may not be effective for them. Introduce them to some basic tools and their benefits and let them slowly get emmersed. It will come in time and they may even find a new use for a few tools you use daily and when they discover it – they'll share!

    Cortney

  • CortneySellers

    Jason,

    Another post on point from you. Another thing I've found when introducing people to SM is to explain that it can be daunting, but the tools can all be used in various configurations and that what works for you may not be effective for them. Introduce them to some basic tools and their benefits and let them slowly get emmersed. It will come in time and they may even find a new use for a few tools you use daily and when they discover it – they'll share!

    Cortney

  • CortneySellers

    Jason,

    Another post on point from you. Another thing I've found when introducing people to SM is to explain that it can be daunting, but the tools can all be used in various configurations and that what works for you may not be effective for them. Introduce them to some basic tools and their benefits and let them slowly get emmersed. It will come in time and they may even find a new use for a few tools you use daily and when they discover it – they'll share!

    Cortney

  • CortneySellers

    Jason,

    Another post on point from you. Another thing I've found when introducing people to SM is to explain that it can be daunting, but the tools can all be used in various configurations and that what works for you may not be effective for them. Introduce them to some basic tools and their benefits and let them slowly get emmersed. It will come in time and they may even find a new use for a few tools you use daily and when they discover it – they'll share!

    Cortney

  • CortneySellers

    Jason,

    Another post on point from you. Another thing I've found when introducing people to SM is to explain that it can be daunting, but the tools can all be used in various configurations and that what works for you may not be effective for them. Introduce them to some basic tools and their benefits and let them slowly get emmersed. It will come in time and they may even find a new use for a few tools you use daily and when they discover it – they'll share!

    Cortney

  • CortneySellers

    Jason,

    Another post on point from you. Another thing I've found when introducing people to SM is to explain that it can be daunting, but the tools can all be used in various configurations and that what works for you may not be effective for them. Introduce them to some basic tools and their benefits and let them slowly get emmersed. It will come in time and they may even find a new use for a few tools you use daily and when they discover it – they'll share!

    Cortney

    • Great input, Cortney. The tools can certainly be overwhelming. I have to keep reminding myself that baby steps for me are leaps for a lot. Good reminder.

  • Erin McMahon

    This would fall under 3 I guess- I think that champions can have ambassadors. If there is a particular member of your leadership who 'gets it' (or is closer to it), spend a little extra time doing the rest of 1-6 with that person and let her/him do some evangelizing for you in the circles where s/he has pull. :)

  • Erin McMahon

    This would fall under 3 I guess- I think that champions can have ambassadors. If there is a particular member of your leadership who 'gets it' (or is closer to it), spend a little extra time doing the rest of 1-6 with that person and let her/him do some evangelizing for you in the circles where s/he has pull. :)

  • Erin McMahon

    This would fall under 3 I guess- I think that champions can have ambassadors. If there is a particular member of your leadership who 'gets it' (or is closer to it), spend a little extra time doing the rest of 1-6 with that person and let her/him do some evangelizing for you in the circles where s/he has pull. :)

  • Erin McMahon

    This would fall under 3 I guess- I think that champions can have ambassadors. If there is a particular member of your leadership who 'gets it' (or is closer to it), spend a little extra time doing the rest of 1-6 with that person and let her/him do some evangelizing for you in the circles where s/he has pull. :)

  • Erin McMahon

    This would fall under 3 I guess- I think that champions can have ambassadors. If there is a particular member of your leadership who 'gets it' (or is closer to it), spend a little extra time doing the rest of 1-6 with that person and let her/him do some evangelizing for you in the circles where s/he has pull. :)

  • Erin McMahon

    This would fall under 3 I guess- I think that champions can have ambassadors. If there is a particular member of your leadership who 'gets it' (or is closer to it), spend a little extra time doing the rest of 1-6 with that person and let her/him do some evangelizing for you in the circles where s/he has pull. :)

    • Excellent point. Getting top-level buy in from someone, anyone, is a big step in the right direction. Thanks, E.

  • KatFrench

    Jason – I just read an article today on “NASCAR blindness, ” and I think there's more than a bit of this at work in companies still being resistant to social media.

    Oh, and as to your comment about Executive Assistants? Guess what I was doing 7+ years ago? ;-)

    Sometimes, a smart, savvy assistant can parlay those skills into a new career where they get to be more than Q to the CEO's James Bond, trying to teach him how to use those newfangled gadgets without blowing something up…

  • KatFrench

    Jason – I just read an article today on “NASCAR blindness, ” and I think there's more than a bit of this at work in companies still being resistant to social media.

    Oh, and as to your comment about Executive Assistants? Guess what I was doing 7+ years ago? ;-)

    Sometimes, a smart, savvy assistant can parlay those skills into a new career where they get to be more than Q to the CEO's James Bond, trying to teach him how to use those newfangled gadgets without blowing something up…

  • KatFrench

    Jason – I just read an article today on “NASCAR blindness, ” and I think there's more than a bit of this at work in companies still being resistant to social media.

    Oh, and as to your comment about Executive Assistants? Guess what I was doing 7+ years ago? ;-)

    Sometimes, a smart, savvy assistant can parlay those skills into a new career where they get to be more than Q to the CEO's James Bond, trying to teach him how to use those newfangled gadgets without blowing something up…

  • KatFrench

    Jason – I just read an article today on “NASCAR blindness, ” and I think there's more than a bit of this at work in companies still being resistant to social media.

    Oh, and as to your comment about Executive Assistants? Guess what I was doing 7+ years ago? ;-)

    Sometimes, a smart, savvy assistant can parlay those skills into a new career where they get to be more than Q to the CEO's James Bond, trying to teach him how to use those newfangled gadgets without blowing something up…

  • KatFrench

    Jason – I just read an article today on “NASCAR blindness, ” and I think there's more than a bit of this at work in companies still being resistant to social media.

    Oh, and as to your comment about Executive Assistants? Guess what I was doing 7+ years ago? ;-)

    Sometimes, a smart, savvy assistant can parlay those skills into a new career where they get to be more than Q to the CEO's James Bond, trying to teach him how to use those newfangled gadgets without blowing something up…

  • KatFrench

    Jason – I just read an article today on “NASCAR blindness, ” and I think there's more than a bit of this at work in companies still being resistant to social media.

    Oh, and as to your comment about Executive Assistants? Guess what I was doing 7+ years ago? ;-)

    Sometimes, a smart, savvy assistant can parlay those skills into a new career where they get to be more than Q to the CEO's James Bond, trying to teach him how to use those newfangled gadgets without blowing something up…

    • Are you implying you're serving that role for me? Come on! Heh.

      • KatFrench

        LOL. No, Jason. You, I let figure out all this stuff on your own. The potential entertainment value if you were to actually blow something up is too great. ;-)

  • Lisa Hoffmann

    Best tip here in my mind: 'Solve business problems with social media tools.” Not only does this provide solid proof of SM's effectiveness, it also forces you to think of new ways to solve problems through social media.

    I would add: don't look down on people who don't yet use or understand social media tools. If you're patient and respectful you'll get much further with people. And they will love you for introducing them to these powerful tools. They are intimidating for some.

    Thanks for getting us thinking about this, Jason.

  • Lisa Hoffmann

    Best tip here in my mind: 'Solve business problems with social media tools.” Not only does this provide solid proof of SM's effectiveness, it also forces you to think of new ways to solve problems through social media.

    I would add: don't look down on people who don't yet use or understand social media tools. If you're patient and respectful you'll get much further with people. And they will love you for introducing them to these powerful tools. They are intimidating for some.

    Thanks for getting us thinking about this, Jason.

  • Lisa Hoffmann

    Best tip here in my mind: 'Solve business problems with social media tools.” Not only does this provide solid proof of SM's effectiveness, it also forces you to think of new ways to solve problems through social media.

    I would add: don't look down on people who don't yet use or understand social media tools. If you're patient and respectful you'll get much further with people. And they will love you for introducing them to these powerful tools. They are intimidating for some.

    Thanks for getting us thinking about this, Jason.

  • Lisa Hoffmann

    Best tip here in my mind: 'Solve business problems with social media tools.” Not only does this provide solid proof of SM's effectiveness, it also forces you to think of new ways to solve problems through social media.

    I would add: don't look down on people who don't yet use or understand social media tools. If you're patient and respectful you'll get much further with people. And they will love you for introducing them to these powerful tools. They are intimidating for some.

    Thanks for getting us thinking about this, Jason.

  • Lisa Hoffmann

    Best tip here in my mind: 'Solve business problems with social media tools.” Not only does this provide solid proof of SM's effectiveness, it also forces you to think of new ways to solve problems through social media.

    I would add: don't look down on people who don't yet use or understand social media tools. If you're patient and respectful you'll get much further with people. And they will love you for introducing them to these powerful tools. They are intimidating for some.

    Thanks for getting us thinking about this, Jason.

  • Lisa Hoffmann

    Best tip here in my mind: 'Solve business problems with social media tools.” Not only does this provide solid proof of SM's effectiveness, it also forces you to think of new ways to solve problems through social media.

    I would add: don't look down on people who don't yet use or understand social media tools. If you're patient and respectful you'll get much further with people. And they will love you for introducing them to these powerful tools. They are intimidating for some.

    Thanks for getting us thinking about this, Jason.

    • Bravo, Lisa. Having the right attitude with others is key to winning their approval and confidence. Great add!

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  • Excellent tips and I agree that those involved with social media should be proactive with speaking to co-workers and friends about social media and the tools and how it can benefit their network and lead to a company's success.

    Craig
    http://www.budgetpulse.com

  • Excellent tips and I agree that those involved with social media should be proactive with speaking to co-workers and friends about social media and the tools and how it can benefit their network and lead to a company's success.

    Craig
    http://www.budgetpulse.com

  • Excellent tips and I agree that those involved with social media should be proactive with speaking to co-workers and friends about social media and the tools and how it can benefit their network and lead to a company's success.

    Craig
    http://www.budgetpulse.com

  • Excellent tips and I agree that those involved with social media should be proactive with speaking to co-workers and friends about social media and the tools and how it can benefit their network and lead to a company's success.

    Craig
    http://www.budgetpulse.com

  • Excellent tips and I agree that those involved with social media should be proactive with speaking to co-workers and friends about social media and the tools and how it can benefit their network and lead to a company's success.

    Craig
    http://www.budgetpulse.com

  • Excellent tips and I agree that those involved with social media should be proactive with speaking to co-workers and friends about social media and the tools and how it can benefit their network and lead to a company's success.

    Craig
    http://www.budgetpulse.com

    • Thanks for the continued commenting, Craig. You're going to get the loyal customer award, I think.

  • Great ideas and the perfect opportunity for companies to create “brown bag” sessions so everyone's on the same page. When people understand the purpose, they're more likely to champion for you, so it's not such an uphill climb.

  • Great ideas and the perfect opportunity for companies to create “brown bag” sessions so everyone's on the same page. When people understand the purpose, they're more likely to champion for you, so it's not such an uphill climb.

  • Great ideas and the perfect opportunity for companies to create “brown bag” sessions so everyone's on the same page. When people understand the purpose, they're more likely to champion for you, so it's not such an uphill climb.

  • Great ideas and the perfect opportunity for companies to create “brown bag” sessions so everyone's on the same page. When people understand the purpose, they're more likely to champion for you, so it's not such an uphill climb.

  • Great ideas and the perfect opportunity for companies to create “brown bag” sessions so everyone's on the same page. When people understand the purpose, they're more likely to champion for you, so it's not such an uphill climb.

  • Great ideas and the perfect opportunity for companies to create “brown bag” sessions so everyone's on the same page. When people understand the purpose, they're more likely to champion for you, so it's not such an uphill climb.

    • What a great idea, Deb. I like it. May use it at Doe.

  • Great post I will make sure to distribute this in the knowledge that I am a champion :)

  • Great post I will make sure to distribute this in the knowledge that I am a champion :)

  • Great post I will make sure to distribute this in the knowledge that I am a champion :)

  • Great post I will make sure to distribute this in the knowledge that I am a champion :)

  • Great post I will make sure to distribute this in the knowledge that I am a champion :)

  • Great post I will make sure to distribute this in the knowledge that I am a champion :)

  • Jason,

    Thanks for writing this post, it is one that needed to be written. I feel like you and I have had similar experiences since we are dealing with social media in traditional agencies. I would add that some clients are still very unsure of social media and that you have to show them the value by taking the time to sit down with them and really walk them through. This is even the case with something as simple as Google Docs.

    I would also add a 7th tip to this list: Social Media Is free!

    At least in traditional agencies, folks are used to services being expensive. If you can solve a problem that some has using a free application, you become an instant hero. Everyone should talk to the PR team they work with and tell them to sign up for Peter Shankman's HelpAReporter.com for free and stop paying for ProfNet. It is amazing the respect that comes from helping someone save $2,000.

    Thanks!
    Kipp

  • Jason,

    Thanks for writing this post, it is one that needed to be written. I feel like you and I have had similar experiences since we are dealing with social media in traditional agencies. I would add that some clients are still very unsure of social media and that you have to show them the value by taking the time to sit down with them and really walk them through. This is even the case with something as simple as Google Docs.

    I would also add a 7th tip to this list: Social Media Is free!

    At least in traditional agencies, folks are used to services being expensive. If you can solve a problem that some has using a free application, you become an instant hero. Everyone should talk to the PR team they work with and tell them to sign up for Peter Shankman's HelpAReporter.com for free and stop paying for ProfNet. It is amazing the respect that comes from helping someone save $2,000.

    Thanks!
    Kipp

  • Jason,

    Thanks for writing this post, it is one that needed to be written. I feel like you and I have had similar experiences since we are dealing with social media in traditional agencies. I would add that some clients are still very unsure of social media and that you have to show them the value by taking the time to sit down with them and really walk them through. This is even the case with something as simple as Google Docs.

    I would also add a 7th tip to this list: Social Media Is free!

    At least in traditional agencies, folks are used to services being expensive. If you can solve a problem that some has using a free application, you become an instant hero. Everyone should talk to the PR team they work with and tell them to sign up for Peter Shankman's HelpAReporter.com for free and stop paying for ProfNet. It is amazing the respect that comes from helping someone save $2,000.

    Thanks!
    Kipp

  • Jason,

    Thanks for writing this post, it is one that needed to be written. I feel like you and I have had similar experiences since we are dealing with social media in traditional agencies. I would add that some clients are still very unsure of social media and that you have to show them the value by taking the time to sit down with them and really walk them through. This is even the case with something as simple as Google Docs.

    I would also add a 7th tip to this list: Social Media Is free!

    At least in traditional agencies, folks are used to services being expensive. If you can solve a problem that some has using a free application, you become an instant hero. Everyone should talk to the PR team they work with and tell them to sign up for Peter Shankman's HelpAReporter.com for free and stop paying for ProfNet. It is amazing the respect that comes from helping someone save $2,000.

    Thanks!
    Kipp

  • Jason,

    Thanks for writing this post, it is one that needed to be written. I feel like you and I have had similar experiences since we are dealing with social media in traditional agencies. I would add that some clients are still very unsure of social media and that you have to show them the value by taking the time to sit down with them and really walk them through. This is even the case with something as simple as Google Docs.

    I would also add a 7th tip to this list: Social Media Is free!

    At least in traditional agencies, folks are used to services being expensive. If you can solve a problem that some has using a free application, you become an instant hero. Everyone should talk to the PR team they work with and tell them to sign up for Peter Shankman's HelpAReporter.com for free and stop paying for ProfNet. It is amazing the respect that comes from helping someone save $2,000.

    Thanks!
    Kipp

  • Jason,

    Thanks for writing this post, it is one that needed to be written. I feel like you and I have had similar experiences since we are dealing with social media in traditional agencies. I would add that some clients are still very unsure of social media and that you have to show them the value by taking the time to sit down with them and really walk them through. This is even the case with something as simple as Google Docs.

    I would also add a 7th tip to this list: Social Media Is free!

    At least in traditional agencies, folks are used to services being expensive. If you can solve a problem that some has using a free application, you become an instant hero. Everyone should talk to the PR team they work with and tell them to sign up for Peter Shankman's HelpAReporter.com for free and stop paying for ProfNet. It is amazing the respect that comes from helping someone save $2,000.

    Thanks!
    Kipp

    • Kindred spirits we are, Kipp. Thanks for the comment and the added 7th. Agreed!

  • Getting information of the Internet about your company is good but may not always be relevant. Your company has a website, right! You can get a lot of information as to what pages are being looked at and what search results land people on these pages.

    Use a good analytics software to measure what your customers are actually interested in. Now compare that with the noise of Social Media.

    This is SEO + SM = SMO

    Jason, keep up the good work

  • Getting information of the Internet about your company is good but may not always be relevant. Your company has a website, right! You can get a lot of information as to what pages are being looked at and what search results land people on these pages.

    Use a good analytics software to measure what your customers are actually interested in. Now compare that with the noise of Social Media.

    This is SEO + SM = SMO

    Jason, keep up the good work

  • Getting information of the Internet about your company is good but may not always be relevant. Your company has a website, right! You can get a lot of information as to what pages are being looked at and what search results land people on these pages.

    Use a good analytics software to measure what your customers are actually interested in. Now compare that with the noise of Social Media.

    This is SEO + SM = SMO

    Jason, keep up the good work

  • Getting information of the Internet about your company is good but may not always be relevant. Your company has a website, right! You can get a lot of information as to what pages are being looked at and what search results land people on these pages.

    Use a good analytics software to measure what your customers are actually interested in. Now compare that with the noise of Social Media.

    This is SEO + SM = SMO

    Jason, keep up the good work

  • Getting information of the Internet about your company is good but may not always be relevant. Your company has a website, right! You can get a lot of information as to what pages are being looked at and what search results land people on these pages.

    Use a good analytics software to measure what your customers are actually interested in. Now compare that with the noise of Social Media.

    This is SEO + SM = SMO

    Jason, keep up the good work

  • Getting information of the Internet about your company is good but may not always be relevant. Your company has a website, right! You can get a lot of information as to what pages are being looked at and what search results land people on these pages.

    Use a good analytics software to measure what your customers are actually interested in. Now compare that with the noise of Social Media.

    This is SEO + SM = SMO

    Jason, keep up the good work

    • Ah Igor. Nice to see you on the blog, my friend. Appreciate the comment!

  • Leah

    Great post! I'm in the situation where I'm the only one at my company who understands the point of social media, so it's been an uphill battle to get people to sign on. Luckily, my immediate boss realizes that it's a brand new way to market the company and build up our “ecosystem,” so he lets me experiment, and our CEO (it's a small company) comes to me to ask me to explain it to him. There's hope yet!

  • Leah

    Great post! I'm in the situation where I'm the only one at my company who understands the point of social media, so it's been an uphill battle to get people to sign on. Luckily, my immediate boss realizes that it's a brand new way to market the company and build up our “ecosystem,” so he lets me experiment, and our CEO (it's a small company) comes to me to ask me to explain it to him. There's hope yet!

  • Leah

    Great post! I'm in the situation where I'm the only one at my company who understands the point of social media, so it's been an uphill battle to get people to sign on. Luckily, my immediate boss realizes that it's a brand new way to market the company and build up our “ecosystem,” so he lets me experiment, and our CEO (it's a small company) comes to me to ask me to explain it to him. There's hope yet!

  • Leah

    Great post! I'm in the situation where I'm the only one at my company who understands the point of social media, so it's been an uphill battle to get people to sign on. Luckily, my immediate boss realizes that it's a brand new way to market the company and build up our “ecosystem,” so he lets me experiment, and our CEO (it's a small company) comes to me to ask me to explain it to him. There's hope yet!

  • Leah

    Great post! I'm in the situation where I'm the only one at my company who understands the point of social media, so it's been an uphill battle to get people to sign on. Luckily, my immediate boss realizes that it's a brand new way to market the company and build up our “ecosystem,” so he lets me experiment, and our CEO (it's a small company) comes to me to ask me to explain it to him. There's hope yet!

  • Leah

    Great post! I'm in the situation where I'm the only one at my company who understands the point of social media, so it's been an uphill battle to get people to sign on. Luckily, my immediate boss realizes that it's a brand new way to market the company and build up our “ecosystem,” so he lets me experiment, and our CEO (it's a small company) comes to me to ask me to explain it to him. There's hope yet!

    • Good for you, Leah. Keep it up and change their minds (and worlds)! You go.

  • imseekingbalance

    “Show the administrative assistant how to search for company mentions and print them off for the boss and you’ll find yourself getting recommendations from the most influential person in the C-Suite.”

    *snicker* Why is that even standard procedure these days? I'm not arguing with you; that is exactly the course of action for most CEOs it would seem… surely with all these social media tools there is an easier way to get them to look in.

  • imseekingbalance

    “Show the administrative assistant how to search for company mentions and print them off for the boss and you’ll find yourself getting recommendations from the most influential person in the C-Suite.”

    *snicker* Why is that even standard procedure these days? I'm not arguing with you; that is exactly the course of action for most CEOs it would seem… surely with all these social media tools there is an easier way to get them to look in.

  • imseekingbalance

    “Show the administrative assistant how to search for company mentions and print them off for the boss and you’ll find yourself getting recommendations from the most influential person in the C-Suite.”

    *snicker* Why is that even standard procedure these days? I'm not arguing with you; that is exactly the course of action for most CEOs it would seem… surely with all these social media tools there is an easier way to get them to look in.

  • imseekingbalance

    “Show the administrative assistant how to search for company mentions and print them off for the boss and you’ll find yourself getting recommendations from the most influential person in the C-Suite.”

    *snicker* Why is that even standard procedure these days? I'm not arguing with you; that is exactly the course of action for most CEOs it would seem… surely with all these social media tools there is an easier way to get them to look in.

  • imseekingbalance

    “Show the administrative assistant how to search for company mentions and print them off for the boss and you’ll find yourself getting recommendations from the most influential person in the C-Suite.”

    *snicker* Why is that even standard procedure these days? I'm not arguing with you; that is exactly the course of action for most CEOs it would seem… surely with all these social media tools there is an easier way to get them to look in.

  • imseekingbalance

    “Show the administrative assistant how to search for company mentions and print them off for the boss and you’ll find yourself getting recommendations from the most influential person in the C-Suite.”

    *snicker* Why is that even standard procedure these days? I'm not arguing with you; that is exactly the course of action for most CEOs it would seem… surely with all these social media tools there is an easier way to get them to look in.

    • Hey Michelle! Until the web-savvy generation is the C-Suite folks, we're kinda stuck with the secretary route. But that's not always bad. At least we have a route! Thanks for the comment.

  • The very best example of social media in the workplace I've seen is this: for months, I experienced publishing issues between the Blogger platform and my host, Network Solutions. I was so frustrated, getting nowhere, posting note after note on the Blogger No-Help Forum. Then one day out of the blue, my phone rang, it was Gerry Rosso from Network Solutions who'd seen my postings on the Forum. Within a couple of days, with his escalation, Network Solutions figured out how to solve the problem ongoing, not just for me but for all NetSol customers using the Blogger platform. Amazing.

    A nice little twist is that NetSol's new CEO is a former client of mine, so Gerry's success with social media got very high-profile exposure. And here I am, STILL singing the praises of Network Solutions …

  • The very best example of social media in the workplace I've seen is this: for months, I experienced publishing issues between the Blogger platform and my host, Network Solutions. I was so frustrated, getting nowhere, posting note after note on the Blogger No-Help Forum. Then one day out of the blue, my phone rang, it was Gerry Rosso from Network Solutions who'd seen my postings on the Forum. Within a couple of days, with his escalation, Network Solutions figured out how to solve the problem ongoing, not just for me but for all NetSol customers using the Blogger platform. Amazing.

    A nice little twist is that NetSol's new CEO is a former client of mine, so Gerry's success with social media got very high-profile exposure. And here I am, STILL singing the praises of Network Solutions …

  • The very best example of social media in the workplace I've seen is this: for months, I experienced publishing issues between the Blogger platform and my host, Network Solutions. I was so frustrated, getting nowhere, posting note after note on the Blogger No-Help Forum. Then one day out of the blue, my phone rang, it was Gerry Rosso from Network Solutions who'd seen my postings on the Forum. Within a couple of days, with his escalation, Network Solutions figured out how to solve the problem ongoing, not just for me but for all NetSol customers using the Blogger platform. Amazing.

    A nice little twist is that NetSol's new CEO is a former client of mine, so Gerry's success with social media got very high-profile exposure. And here I am, STILL singing the praises of Network Solutions …

  • The very best example of social media in the workplace I've seen is this: for months, I experienced publishing issues between the Blogger platform and my host, Network Solutions. I was so frustrated, getting nowhere, posting note after note on the Blogger No-Help Forum. Then one day out of the blue, my phone rang, it was Gerry Rosso from Network Solutions who'd seen my postings on the Forum. Within a couple of days, with his escalation, Network Solutions figured out how to solve the problem ongoing, not just for me but for all NetSol customers using the Blogger platform. Amazing.

    A nice little twist is that NetSol's new CEO is a former client of mine, so Gerry's success with social media got very high-profile exposure. And here I am, STILL singing the praises of Network Solutions …

  • The very best example of social media in the workplace I've seen is this: for months, I experienced publishing issues between the Blogger platform and my host, Network Solutions. I was so frustrated, getting nowhere, posting note after note on the Blogger No-Help Forum. Then one day out of the blue, my phone rang, it was Gerry Rosso from Network Solutions who'd seen my postings on the Forum. Within a couple of days, with his escalation, Network Solutions figured out how to solve the problem ongoing, not just for me but for all NetSol customers using the Blogger platform. Amazing.

    A nice little twist is that NetSol's new CEO is a former client of mine, so Gerry's success with social media got very high-profile exposure. And here I am, STILL singing the praises of Network Solutions …

  • The very best example of social media in the workplace I've seen is this: for months, I experienced publishing issues between the Blogger platform and my host, Network Solutions. I was so frustrated, getting nowhere, posting note after note on the Blogger No-Help Forum. Then one day out of the blue, my phone rang, it was Gerry Rosso from Network Solutions who'd seen my postings on the Forum. Within a couple of days, with his escalation, Network Solutions figured out how to solve the problem ongoing, not just for me but for all NetSol customers using the Blogger platform. Amazing.

    A nice little twist is that NetSol's new CEO is a former client of mine, so Gerry's success with social media got very high-profile exposure. And here I am, STILL singing the praises of Network Solutions …

    • Great example, Alanna. Thanks for sharing. I've had the honor of knowing and working a bit with Sashi Bellamkonda from Network Solutions. I have a lot of respect for what they do and the changes they've made to keep up with the social times. Thanks for sharing.

  • A much needed post! Thanks for writing this Jason. Individuals need to read posts like this.

  • A much needed post! Thanks for writing this Jason. Individuals need to read posts like this.

  • A much needed post! Thanks for writing this Jason. Individuals need to read posts like this.

  • A much needed post! Thanks for writing this Jason. Individuals need to read posts like this.

  • A much needed post! Thanks for writing this Jason. Individuals need to read posts like this.

  • A much needed post! Thanks for writing this Jason. Individuals need to read posts like this.

    • Honored you'd say so, Geoff. Thanks for commenting. In a lot of ways, you're my hero, dude. Keep fighting the good fight. I'll do the same.

  • Great tips Jason, as usual.

  • Great tips Jason, as usual.

  • Great tips Jason, as usual.

  • Great tips Jason, as usual.

  • Great tips Jason, as usual.

  • Great tips Jason, as usual.

    • Thanks Adam. Here's hoping I continue to live up to expectations. Heh.

  • Great post. Good, usable information. It is sometimes hard to explain benefits, but showing benefits produces buy-in. Thanks for the tips, Jason!

  • Great post. Good, usable information. It is sometimes hard to explain benefits, but showing benefits produces buy-in. Thanks for the tips, Jason!

  • Great post. Good, usable information. It is sometimes hard to explain benefits, but showing benefits produces buy-in. Thanks for the tips, Jason!

  • Great post. Good, usable information. It is sometimes hard to explain benefits, but showing benefits produces buy-in. Thanks for the tips, Jason!

  • Great post. Good, usable information. It is sometimes hard to explain benefits, but showing benefits produces buy-in. Thanks for the tips, Jason!

  • Great post. Good, usable information. It is sometimes hard to explain benefits, but showing benefits produces buy-in. Thanks for the tips, Jason!

  • I never even thought about the impact of RSS on my daily life but you're absolutely right. I find that when I'm talking about current events with coworkers I generally am aware of news much further in advance. I used Snackr to scroll my RSS feeds and essentially lets me tune in when I wish. Great post and something that I will certainly have to reference as rationale in the future.

  • I never even thought about the impact of RSS on my daily life but you're absolutely right. I find that when I'm talking about current events with coworkers I generally am aware of news much further in advance. I used Snackr to scroll my RSS feeds and essentially lets me tune in when I wish. Great post and something that I will certainly have to reference as rationale in the future.

  • I never even thought about the impact of RSS on my daily life but you're absolutely right. I find that when I'm talking about current events with coworkers I generally am aware of news much further in advance. I used Snackr to scroll my RSS feeds and essentially lets me tune in when I wish. Great post and something that I will certainly have to reference as rationale in the future.

  • I never even thought about the impact of RSS on my daily life but you're absolutely right. I find that when I'm talking about current events with coworkers I generally am aware of news much further in advance. I used Snackr to scroll my RSS feeds and essentially lets me tune in when I wish. Great post and something that I will certainly have to reference as rationale in the future.

  • I never even thought about the impact of RSS on my daily life but you're absolutely right. I find that when I'm talking about current events with coworkers I generally am aware of news much further in advance. I used Snackr to scroll my RSS feeds and essentially lets me tune in when I wish. Great post and something that I will certainly have to reference as rationale in the future.

  • I never even thought about the impact of RSS on my daily life but you're absolutely right. I find that when I'm talking about current events with coworkers I generally am aware of news much further in advance. I used Snackr to scroll my RSS feeds and essentially lets me tune in when I wish. Great post and something that I will certainly have to reference as rationale in the future.

    • Thanks Len. I appreciate the encouragement.

  • KathyElkins

    Very helpful post. I'm struggling with this exact issue. My biggest hurdle is my husband (we own a biz together). It's slow going, but I'm making progress. I'm going to bookmark this post and come back to it on the days when I'm feeling like I'm losing the battle. Thanks!

  • KathyElkins

    Very helpful post. I'm struggling with this exact issue. My biggest hurdle is my husband (we own a biz together). It's slow going, but I'm making progress. I'm going to bookmark this post and come back to it on the days when I'm feeling like I'm losing the battle. Thanks!

  • KathyElkins

    Very helpful post. I'm struggling with this exact issue. My biggest hurdle is my husband (we own a biz together). It's slow going, but I'm making progress. I'm going to bookmark this post and come back to it on the days when I'm feeling like I'm losing the battle. Thanks!

  • KathyElkins

    Very helpful post. I'm struggling with this exact issue. My biggest hurdle is my husband (we own a biz together). It's slow going, but I'm making progress. I'm going to bookmark this post and come back to it on the days when I'm feeling like I'm losing the battle. Thanks!

  • KathyElkins

    Very helpful post. I'm struggling with this exact issue. My biggest hurdle is my husband (we own a biz together). It's slow going, but I'm making progress. I'm going to bookmark this post and come back to it on the days when I'm feeling like I'm losing the battle. Thanks!

  • KathyElkins

    Very helpful post. I'm struggling with this exact issue. My biggest hurdle is my husband (we own a biz together). It's slow going, but I'm making progress. I'm going to bookmark this post and come back to it on the days when I'm feeling like I'm losing the battle. Thanks!

    • That might be the best compliment I've seen in a while — coming back when you need a lift. Glad to provide the inspiration. Good luck and keep battling.

  • genieyclo

    Very good tips. I've found the last one on solve problems is really good, brings anyone on board.

  • genieyclo

    Very good tips. I've found the last one on solve problems is really good, brings anyone on board.

  • genieyclo

    Very good tips. I've found the last one on solve problems is really good, brings anyone on board.

  • genieyclo

    Very good tips. I've found the last one on solve problems is really good, brings anyone on board.

  • genieyclo

    Very good tips. I've found the last one on solve problems is really good, brings anyone on board.

  • genieyclo

    Very good tips. I've found the last one on solve problems is really good, brings anyone on board.

  • Jason, another excellent, practical posts. I've already “Twittered” it and forwarded your link to my clients to spread through their offices. I always gain from your posts. Thanks for sharing.

  • Jason, another excellent, practical posts. I've already “Twittered” it and forwarded your link to my clients to spread through their offices. I always gain from your posts. Thanks for sharing.

  • Jason, another excellent, practical posts. I've already “Twittered” it and forwarded your link to my clients to spread through their offices. I always gain from your posts. Thanks for sharing.

  • Jason, another excellent, practical posts. I've already “Twittered” it and forwarded your link to my clients to spread through their offices. I always gain from your posts. Thanks for sharing.

  • Jason, another excellent, practical posts. I've already “Twittered” it and forwarded your link to my clients to spread through their offices. I always gain from your posts. Thanks for sharing.

    • An sharing it with others is all the thanks I need. Much appreciated.