How to Maximize Your Social Media Interaction
How to Maximize Your Social Media Interaction
by
David Finch
David Finch

Within the past week, Facebook has rolled out their latest redesign. While at first I wasn’t sure if I cared for the new format, after a week of using it, I’m really starting to like it. As a matter of fact, I like it better then any of the previous designs.

The most noticeable change is the filters and the real-time news feed. Being able to monitor these steams of text, photos and videos by the filters I have setup has been extremely useful. Being able to separate my friends by geography, niche, family etc. I am now finding Facebook more easy to use.


Facebook Redesign

A Simple Networking Strategy Using Social Media Tools
After experimenting with the new Facebook redesign, I began to mentally map out a simple networking strategy. With just a little bit of effort, I could maximize these new features to intentionally connect with the “friends” I currently have as well as all the new “friends” that will be added. With a plan and a little consistency, the possibilities seem that they are obtainable.

Here’s my simple strategy on how I can optimize the current social media channels that I’m a part of. I broke the strategy down into four groups:

Who I Know
This group represents people that I’m interacting with on a regular basis. While this group doesn’t need constant attention, it does require a “tweet” or “wall-to-wall” message, or even an email. Goal: 1-2 people a day

Who I Need to Know
This group represents individuals within my circle of interests that I need to be introduced to or individuals I’m already “friends” with that I need to connect with. Goal: 2-3 people a day

Who I Want to Know
These individuals are people that I have no contact or connection with, but want to know. This list of individuals should have constant motion – new names added and then after there has been an introduction, they should be added to one of the other lists. Goal: 1 a week, but am aware that this is more organic then task driven.

Who I Want to Reconnect With
This group represents old colleagues, people I went to school with, or friends that I’ve lost contact with. These are individuals that I use Facebook search and Twitter search to locate their profiles. This group is the people that I’ve been connected to, but because of circumstances have lost contact with. Goal: 2-4 a week

I know this may seem a bit mechanical, but what would happen if you intentionally tried to connect with 5-7 people you are already “friends” with on different social media channels? What nugget of value could you offer? Are you intentional about your social media involvement?

Leave a comment. I would love to hear your feedback.

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About the Author

David Finch
  • I actually like the new design and I don't know why people are negative about this change, the new design has helped me become more productive in connecting imo.

  • I actually like the new design and I don't know why people are negative about this change, the new design has helped me become more productive in connecting imo.

  • I like the concrete steps here. Social media can be an abstract world, but this post offers a plan and an ability to measure action.

    Very useful!

  • David, I also love the latest Facebook redesign, so much so that I've just tweeted this post :-) Of course we seem to be in a minority, judging from what people are saying on the Facebook site, but what does it matter… The majority is not always right LOL!

    • Amsall, the majority never likes change, but give it time and you'll see them begin to change their mind.

  • I'm not a fan of Facebook at all, I don't like the walled garden approach as much as the open web. It's alright, nothing to write home about. No one puts interesting content into that network like they do in other areas – it is all fluff. There is definitely marketing value and value for brands, but from a content perspective as a tech-addict and avid reader, there's nothing for me there personally.

    • Adam, I use it as tool to connect and interact and for that approach it works great!

  • I do also like the new design and have actually been more active connecting because of it. I try to comment on people's status who I know from Twitter, or from college. I have not separated groups but that is a good idea, to just initiate contact to work on networking.

    • Craig, I completely agree! I've used FB more in the last week then I have in the last three months.