How to Maximize Your Social Media Interaction
How to Maximize Your Social Media Interaction
by David Finch
David Finch
David Finch

Within the past week, Facebook has rolled out their latest redesign. While at first I wasn’t sure if I cared for the new format, after a week of using it, I’m really starting to like it. As a matter of fact, I like it better then any of the previous designs.

The most noticeable change is the filters and the real-time news feed. Being able to monitor these steams of text, photos and videos by the filters I have setup has been extremely useful. Being able to separate my friends by geography, niche, family etc. I am now finding Facebook more easy to use.


Facebook Redesign

A Simple Networking Strategy Using Social Media Tools
After experimenting with the new Facebook redesign, I began to mentally map out a simple networking strategy. With just a little bit of effort, I could maximize these new features to intentionally connect with the “friends” I currently have as well as all the new “friends” that will be added. With a plan and a little consistency, the possibilities seem that they are obtainable.

Here’s my simple strategy on how I can optimize the current social media channels that I’m a part of. I broke the strategy down into four groups:

Who I Know
This group represents people that I’m interacting with on a regular basis. While this group doesn’t need constant attention, it does require a “tweet” or “wall-to-wall” message, or even an email. Goal: 1-2 people a day

Who I Need to Know
This group represents individuals within my circle of interests that I need to be introduced to or individuals I’m already “friends” with that I need to connect with. Goal: 2-3 people a day

Who I Want to Know
These individuals are people that I have no contact or connection with, but want to know. This list of individuals should have constant motion – new names added and then after there has been an introduction, they should be added to one of the other lists. Goal: 1 a week, but am aware that this is more organic then task driven.

Who I Want to Reconnect With
This group represents old colleagues, people I went to school with, or friends that I’ve lost contact with. These are individuals that I use Facebook search and Twitter search to locate their profiles. This group is the people that I’ve been connected to, but because of circumstances have lost contact with. Goal: 2-4 a week

I know this may seem a bit mechanical, but what would happen if you intentionally tried to connect with 5-7 people you are already “friends” with on different social media channels? What nugget of value could you offer? Are you intentional about your social media involvement?

Leave a comment. I would love to hear your feedback.

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