How To Pick The Right Blogs For PR Outreach
How To Pick The Right Blogs For PR Outreach
by

I gave a talk to the local Blugrass Chapter of PRSA today inspired by my PRSA International session with Heidi Sullivan and Jay Krall from Cision entitled, “Not All Blogs Are Created Equal.” While the PRSA International version was more robust and contained some great insights and information from Heidi and Jay, it was an hour-long presentation I had to fit in 30 minutes.

What follows is the presentation I gave, focused on how to find relevant blogs for outreach, how to differentiate between them for prioritization and some pointers on blogger outreach from my perspective.

The simple fact of the matter is that, at least for now, there is no one tool, website or service that can help public relations professional identify blogs for their outreach. Technorati is a good place to start, but is essentially a search engine with no organization in results. Hunting for authority numbers through search results and not being able to organize them using that parameter makes most people wonder if there’s anyone inside the big green box focused on improvements or innovation at all. In their defense, they aren’t there to serve PR people trying to target blogs, though. Google Blog Search is helpful, but prioritizes on Google’s relevance scale, often burying significant blogs in results because their latest content isn’t less than an hour old. I’ve also found that a regular Google search often helps. If you’re looking for the top blogs in education, search for “Education Top Blogs.” Someone’s probably posted a list at some  point.

As an aside, I am close to having research conducted on top education blogs which I conducted for a client, but also to supplement my work for this presentation. I’ll publish those results soon.

And then when you do identify a few blogs worth targeting, go the extra step of looking at their blog rolls. If Angela Maiers is a relevant education blogger you are trying to reach, there’s a good chance the education blogs she reads and links to are going to be in your sweet spot as well.

Of course, media database companies like Cision can help, but are paid services. What I presented today was how to do it using free tools.

Once you have your list of blogs you want to target, you may want to find ways to differentiate among them. The default answer is normally those with the highest traffic, but there’s really no good way to find out how much traffic someone else’s website gets. The three tools you can use for free to make an educated guess are Alexa, Compete and Quantcast. Alexa and Compete, however offer vague numbers based on people savvy enough to download and install Alexa and Compete browser tools, so the numbers are skewed to tech geeks and, like Nielsen or Arbitron traditional metrics, are small samples of the total data out there. In short, I’m not confident those numbers are altogether relevant. As a follow up though, I promise to dive into Alexa and Compete a bit more thoroughly soon.

Quantcast is by far the most useful traffic tool, even offering demographics, geographics and more, but it only offers information for bloggers who insert Quantcast tracking code on their sites. AngelaMaiers.com, for instance, doesn’t show up in Quantcast. That could be because Angela doesn’t know about Quantcast or it could be because she doesn’t want the public to have access to such telling metrics about her blog. Either way, it’s a crap shoot to get this kind of information since bloggers have to opt-in to use it.

So then you’re left with other relevance metrics to determine which blogs are better. Number of RSS subscribers, quantity and quality of comments, number of bookmarks or in-bound links are all relevant numbers to look for when researching blogs. I would also argue that number of Twitter followers could be used as a comparison. If a lot of people follow a certain blogger, that’s one measure of his or her influence.

I talk a bit about Postrank, formerly AideRSS, as well, which is the first tool I’ve found that takes a step in the direction of differentiating blogs and blog posts. Their Google Reader plug-in focuses on differentiating between posts, so you read what’s most important based on in-bound links, bookmarks, comments and more. But I would suspect they’re coming up with some magic to compare blogs in general since folks like Mack Collier and myself are constantly bugging them to do it manually for us (they’re helping me with the education blogs post).

The outreach portion of the presentation essentially regurgitates my ongoing philosophy and stance that individual, custom outreach and focusing on building relationships with them is the way to go with both bloggers and media. I see the two as no different, only that e-mail and fax blast technologies have lulled the PR industry, in large part, to laziness and quantity over quality outreach in the past 20 years or so. PR folks have been treating all media wrong. The media just hasn’t pushed back the way bloggers do. Bloggers do not need to be handled differently than media. Media need to be handled better.

But again, that’s probably another post altogether.

Check out the presentation and supplement the information with your best practices, thoughts and insights. Maybe our ideas will inspire Postrank, Technorati or someone else to build a tool that makes blogger outreach research easier. Until then, it’s roll up our sleeves and work it.

Here’s the link to the video on RSS I promised the attendees. [RSS in Plain English]

The comments are yours.

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  • Great article which gives you and insight on PR

  • Great article which gives you and insight on PR

  • Great article which gives you and insight on PR

  • martinlock

    In the face of the tough competiton, Alexa is coming up with more and more user friendly and unique features. Ability to http://www.alexa.com/data/details/main?url=www.fortune... create own search enginem by giving access to the crawler is quite a novel feature in itself.

  • martinlock

    In the face of the tough competiton, Alexa is coming up with more and more user friendly and unique features. Ability to http://www.alexa.com/data/details/main?url=www.fortune... create own search enginem by giving access to the crawler is quite a novel feature in itself.

  • martinlock

    In the face of the tough competiton, Alexa is coming up with more and more user friendly and unique features. Ability to http://www.alexa.com/data/details/main?url=www.fortune... create own search enginem by giving access to the crawler is quite a novel feature in itself.

  • martinlock

    In the face of the tough competiton, Alexa is coming up with more and more user friendly and unique features. Ability to http://www.alexa.com/data/details/main?url=www.fortune... create own search enginem by giving access to the crawler is quite a novel feature in itself.

  • martinlock

    In the face of the tough competiton, Alexa is coming up with more and more user friendly and unique features. Ability to http://www.alexa.com/data/details/main?url=www.fortune... create own search enginem by giving access to the crawler is quite a novel feature in itself.

  • martinlock

    In the face of the tough competiton, Alexa is coming up with more and more user friendly and unique features. Ability to http://www.alexa.com/data/details/main?url=www.fortune... create own search enginem by giving access to the crawler is quite a novel feature in itself.

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  • Hey Janelle. I think you are mistaken on the Technorati authority. I checked mine today, it has gone up over the last few days with links to specific posts from the top education blogs I posted on Tuesday. I checked and those pages don't link to my main URL, but directly to the posts.

    I will, however, follow up with Technorati and ask the questions. Whether or not they'll answer them, I don't know. Thanks for the thoughts!

  • Hey Janelle. I think you are mistaken on the Technorati authority. I checked mine today, it has gone up over the last few days with links to specific posts from the top education blogs I posted on Tuesday. I checked and those pages don't link to my main URL, but directly to the posts.

    I will, however, follow up with Technorati and ask the questions. Whether or not they'll answer them, I don't know. Thanks for the thoughts!

  • Hey Janelle. I think you are mistaken on the Technorati authority. I checked mine today, it has gone up over the last few days with links to specific posts from the top education blogs I posted on Tuesday. I checked and those pages don't link to my main URL, but directly to the posts.

    I will, however, follow up with Technorati and ask the questions. Whether or not they'll answer them, I don't know. Thanks for the thoughts!

  • Hey Janelle. I think you are mistaken on the Technorati authority. I checked mine today, it has gone up over the last few days with links to specific posts from the top education blogs I posted on Tuesday. I checked and those pages don't link to my main URL, but directly to the posts.

    I will, however, follow up with Technorati and ask the questions. Whether or not they'll answer them, I don't know. Thanks for the thoughts!

  • Hey Janelle. I think you are mistaken on the Technorati authority. I checked mine today, it has gone up over the last few days with links to specific posts from the top education blogs I posted on Tuesday. I checked and those pages don't link to my main URL, but directly to the posts.

    I will, however, follow up with Technorati and ask the questions. Whether or not they'll answer them, I don't know. Thanks for the thoughts!

  • Pingback: The Top Education Blogs | Social Media Explorer()

  • Never fear, Josh. We'll be doing several this year and probably a few presentations you'll appreciate at our monthly gatherings. Just check out http://www.smclouisville.org for our updates.

    Glad to be of service. Thanks for coming!

  • Never fear, Josh. We'll be doing several this year and probably a few presentations you'll appreciate at our monthly gatherings. Just check out http://www.smclouisville.org for our updates.

    Glad to be of service. Thanks for coming!

  • Never fear, Josh. We'll be doing several this year and probably a few presentations you'll appreciate at our monthly gatherings. Just check out http://www.smclouisville.org for our updates.

    Glad to be of service. Thanks for coming!

  • Never fear, Josh. We'll be doing several this year and probably a few presentations you'll appreciate at our monthly gatherings. Just check out http://www.smclouisville.org for our updates.

    Glad to be of service. Thanks for coming!

  • Never fear, Josh. We'll be doing several this year and probably a few presentations you'll appreciate at our monthly gatherings. Just check out http://www.smclouisville.org for our updates.

    Glad to be of service. Thanks for coming!

  • Jason,

    Really enjoyed Friday's lunch. Thanks for offering your time and experience. There were definitely some resources (QuantCast, for example) that I plan to wrap into our fledgling blog (http://www.safetynetforyouth.org).

    I was eager to learn from your site about the Louisville Social Media Club's upcoming bootcamp for nonprofits. I know I could stand to learn more (especially as I'm a Comm/PR/Marketing staff of one) but unfortunately I'll be out of town that day. Any chance you'll be repeating the session or are there ways I could pick up the resources at another time?

    Thanks again and keep up the great work.

  • Jason,

    Really enjoyed Friday's lunch. Thanks for offering your time and experience. There were definitely some resources (QuantCast, for example) that I plan to wrap into our fledgling blog (http://www.safetynetforyouth.org).

    I was eager to learn from your site about the Louisville Social Media Club's upcoming bootcamp for nonprofits. I know I could stand to learn more (especially as I'm a Comm/PR/Marketing staff of one) but unfortunately I'll be out of town that day. Any chance you'll be repeating the session or are there ways I could pick up the resources at another time?

    Thanks again and keep up the great work.

  • Jason,

    Really enjoyed Friday's lunch. Thanks for offering your time and experience. There were definitely some resources (QuantCast, for example) that I plan to wrap into our fledgling blog (http://www.safetynetforyouth.org).

    I was eager to learn from your site about the Louisville Social Media Club's upcoming bootcamp for nonprofits. I know I could stand to learn more (especially as I'm a Comm/PR/Marketing staff of one) but unfortunately I'll be out of town that day. Any chance you'll be repeating the session or are there ways I could pick up the resources at another time?

    Thanks again and keep up the great work.

  • Jason,

    Really enjoyed Friday's lunch. Thanks for offering your time and experience. There were definitely some resources (QuantCast, for example) that I plan to wrap into our fledgling blog (http://www.safetynetforyouth.org).

    I was eager to learn from your site about the Louisville Social Media Club's upcoming bootcamp for nonprofits. I know I could stand to learn more (especially as I'm a Comm/PR/Marketing staff of one) but unfortunately I'll be out of town that day. Any chance you'll be repeating the session or are there ways I could pick up the resources at another time?

    Thanks again and keep up the great work.

  • Jason,

    Really enjoyed Friday's lunch. Thanks for offering your time and experience. There were definitely some resources (QuantCast, for example) that I plan to wrap into our fledgling blog (http://www.safetynetforyouth.org).

    I was eager to learn from your site about the Louisville Social Media Club's upcoming bootcamp for nonprofits. I know I could stand to learn more (especially as I'm a Comm/PR/Marketing staff of one) but unfortunately I'll be out of town that day. Any chance you'll be repeating the session or are there ways I could pick up the resources at another time?

    Thanks again and keep up the great work.

  • Jason,

    Really enjoyed Friday's lunch. Thanks for offering your time and experience. There were definitely some resources (QuantCast, for example) that I plan to wrap into our fledgling blog (http://www.safetynetforyouth.org).

    I was eager to learn from your site about the Louisville Social Media Club's upcoming bootcamp for nonprofits. I know I could stand to learn more (especially as I'm a Comm/PR/Marketing staff of one) but unfortunately I'll be out of town that day. Any chance you'll be repeating the session or are there ways I could pick up the resources at another time?

    Thanks again and keep up the great work.

    • Never fear, Josh. We'll be doing several this year and probably a few presentations you'll appreciate at our monthly gatherings. Just check out http://www.smclouisville.org for our updates.

      Glad to be of service. Thanks for coming!

  • Thanks for the insight and comment, LInda. Much appreciated.

  • Thanks for the insight and comment, LInda. Much appreciated.

  • Thanks for the insight and comment, LInda. Much appreciated.

  • Thanks for the insight and comment, LInda. Much appreciated.

  • Thanks for the insight and comment, LInda. Much appreciated.

  • Janelle – thanks for the head's up on that. I wasn't aware only direct URLs do the trick. In fact, I'm not 100 percent certain you're right, but will look into it. I know I've seen fluctuating increases and decreases in authority based on blogs linking directly to my content, but it's certainly worth an investigation.

    And I agree with you that the fact some can try and game the system to get higher rankings makes it problematic. Of course, from my commentary you can tell that I'm not the biggest fan of Technorati either. Still, it gives PR pros a place to start. Fortunately, they haven't innovated enough to prevent the inevitable – something better will replace them soon.

    Thanks for the comment. I'll see what I can find out about the authority ranking.

  • Janelle – thanks for the head's up on that. I wasn't aware only direct URLs do the trick. In fact, I'm not 100 percent certain you're right, but will look into it. I know I've seen fluctuating increases and decreases in authority based on blogs linking directly to my content, but it's certainly worth an investigation.

    And I agree with you that the fact some can try and game the system to get higher rankings makes it problematic. Of course, from my commentary you can tell that I'm not the biggest fan of Technorati either. Still, it gives PR pros a place to start. Fortunately, they haven't innovated enough to prevent the inevitable – something better will replace them soon.

    Thanks for the comment. I'll see what I can find out about the authority ranking.

  • Janelle – thanks for the head's up on that. I wasn't aware only direct URLs do the trick. In fact, I'm not 100 percent certain you're right, but will look into it. I know I've seen fluctuating increases and decreases in authority based on blogs linking directly to my content, but it's certainly worth an investigation.

    And I agree with you that the fact some can try and game the system to get higher rankings makes it problematic. Of course, from my commentary you can tell that I'm not the biggest fan of Technorati either. Still, it gives PR pros a place to start. Fortunately, they haven't innovated enough to prevent the inevitable – something better will replace them soon.

    Thanks for the comment. I'll see what I can find out about the authority ranking.

  • Janelle – thanks for the head's up on that. I wasn't aware only direct URLs do the trick. In fact, I'm not 100 percent certain you're right, but will look into it. I know I've seen fluctuating increases and decreases in authority based on blogs linking directly to my content, but it's certainly worth an investigation.

    And I agree with you that the fact some can try and game the system to get higher rankings makes it problematic. Of course, from my commentary you can tell that I'm not the biggest fan of Technorati either. Still, it gives PR pros a place to start. Fortunately, they haven't innovated enough to prevent the inevitable – something better will replace them soon.

    Thanks for the comment. I'll see what I can find out about the authority ranking.

  • Janelle – thanks for the head's up on that. I wasn't aware only direct URLs do the trick. In fact, I'm not 100 percent certain you're right, but will look into it. I know I've seen fluctuating increases and decreases in authority based on blogs linking directly to my content, but it's certainly worth an investigation.

    And I agree with you that the fact some can try and game the system to get higher rankings makes it problematic. Of course, from my commentary you can tell that I'm not the biggest fan of Technorati either. Still, it gives PR pros a place to start. Fortunately, they haven't innovated enough to prevent the inevitable – something better will replace them soon.

    Thanks for the comment. I'll see what I can find out about the authority ranking.

  • Thanks for the link. Wonder how you qualify and differentiate. Nice site. Thanks for the resource.

  • Thanks for the link. Wonder how you qualify and differentiate. Nice site. Thanks for the resource.

  • Thanks for the link. Wonder how you qualify and differentiate. Nice site. Thanks for the resource.

  • Thanks for the link. Wonder how you qualify and differentiate. Nice site. Thanks for the resource.

  • Thanks for the link. Wonder how you qualify and differentiate. Nice site. Thanks for the resource.

  • It's a browser plugin for Firefox, actually. It adds the Postrank analysis to the posts as you see them in Google Reader.

  • It's a browser plugin for Firefox, actually. It adds the Postrank analysis to the posts as you see them in Google Reader.

  • It's a browser plugin for Firefox, actually. It adds the Postrank analysis to the posts as you see them in Google Reader.

  • It's a browser plugin for Firefox, actually. It adds the Postrank analysis to the posts as you see them in Google Reader.

  • It's a browser plugin for Firefox, actually. It adds the Postrank analysis to the posts as you see them in Google Reader.

  • Great! Glad to be of service, Eric. Add to your list a Delicious tag search for the word “blog” and the category (in my case “education” or “teaching”). That might turn up a few others as well. Good luck!

  • Great! Glad to be of service, Eric. Add to your list a Delicious tag search for the word “blog” and the category (in my case “education” or “teaching”). That might turn up a few others as well. Good luck!

  • Great! Glad to be of service, Eric. Add to your list a Delicious tag search for the word “blog” and the category (in my case “education” or “teaching”). That might turn up a few others as well. Good luck!

  • Great! Glad to be of service, Eric. Add to your list a Delicious tag search for the word “blog” and the category (in my case “education” or “teaching”). That might turn up a few others as well. Good luck!

  • Great! Glad to be of service, Eric. Add to your list a Delicious tag search for the word “blog” and the category (in my case “education” or “teaching”). That might turn up a few others as well. Good luck!

  • As we expand our outreach into the blogosphere, somewhat of a New Year's resolution on our part, we are always on the lookout for additional blogs to monitor, writers to learn from, and PR professionals with which to share insights. Your presentation resonated with me, particularly the part about bloggers not being handled differently than media, a viewpoint we've held since the inception of blogs. Thanks for the other pointers about finding the blogs that matter; I'll certainly be investigating those tools and adding relevant blogs to my reader based on what I find.

  • As we expand our outreach into the blogosphere, somewhat of a New Year's resolution on our part, we are always on the lookout for additional blogs to monitor, writers to learn from, and PR professionals with which to share insights. Your presentation resonated with me, particularly the part about bloggers not being handled differently than media, a viewpoint we've held since the inception of blogs. Thanks for the other pointers about finding the blogs that matter; I'll certainly be investigating those tools and adding relevant blogs to my reader based on what I find.

  • As we expand our outreach into the blogosphere, somewhat of a New Year's resolution on our part, we are always on the lookout for additional blogs to monitor, writers to learn from, and PR professionals with which to share insights. Your presentation resonated with me, particularly the part about bloggers not being handled differently than media, a viewpoint we've held since the inception of blogs. Thanks for the other pointers about finding the blogs that matter; I'll certainly be investigating those tools and adding relevant blogs to my reader based on what I find.

  • As we expand our outreach into the blogosphere, somewhat of a New Year's resolution on our part, we are always on the lookout for additional blogs to monitor, writers to learn from, and PR professionals with which to share insights. Your presentation resonated with me, particularly the part about bloggers not being handled differently than media, a viewpoint we've held since the inception of blogs. Thanks for the other pointers about finding the blogs that matter; I'll certainly be investigating those tools and adding relevant blogs to my reader based on what I find.

  • As we expand our outreach into the blogosphere, somewhat of a New Year's resolution on our part, we are always on the lookout for additional blogs to monitor, writers to learn from, and PR professionals with which to share insights. Your presentation resonated with me, particularly the part about bloggers not being handled differently than media, a viewpoint we've held since the inception of blogs. Thanks for the other pointers about finding the blogs that matter; I'll certainly be investigating those tools and adding relevant blogs to my reader based on what I find.

  • As we expand our outreach into the blogosphere, somewhat of a New Year's resolution on our part, we are always on the lookout for additional blogs to monitor, writers to learn from, and PR professionals with which to share insights. Your presentation resonated with me, particularly the part about bloggers not being handled differently than media, a viewpoint we've held since the inception of blogs. Thanks for the other pointers about finding the blogs that matter; I'll certainly be investigating those tools and adding relevant blogs to my reader based on what I find.

    • Thanks for the insight and comment, LInda. Much appreciated.

  • I am not a fan of Technorati. For one thing, your authority number increases only when another website references your main blog url. Most of the time, when I reference another blog, I list the url to their specific post, not their main url. Also, there are Technorati clubs where other bloggers list each others blogs just for the purpose of increasing their number. See here: http://www.mombloggersclub.com/group/bloggingmo

  • I am not a fan of Technorati. For one thing, your authority number increases only when another website references your main blog url. Most of the time, when I reference another blog, I list the url to their specific post, not their main url. Also, there are Technorati clubs where other bloggers list each others blogs just for the purpose of increasing their number. See here: http://www.mombloggersclub.com/group/bloggingmo

  • I am not a fan of Technorati. For one thing, your authority number increases only when another website references your main blog url. Most of the time, when I reference another blog, I list the url to their specific post, not their main url. Also, there are Technorati clubs where other bloggers list each others blogs just for the purpose of increasing their number. See here: http://www.mombloggersclub.com/group/bloggingmo

  • I am not a fan of Technorati. For one thing, your authority number increases only when another website references your main blog url. Most of the time, when I reference another blog, I list the url to their specific post, not their main url. Also, there are Technorati clubs where other bloggers list each others blogs just for the purpose of increasing their number. See here: http://www.mombloggersclub.com/group/bloggingmo

  • I am not a fan of Technorati. For one thing, your authority number increases only when another website references your main blog url. Most of the time, when I reference another blog, I list the url to their specific post, not their main url. Also, there are Technorati clubs where other bloggers list each others blogs just for the purpose of increasing their number. See here: http://www.mombloggersclub.com/group/bloggingmo

  • I am not a fan of Technorati. For one thing, your authority number increases only when another website references your main blog url. Most of the time, when I reference another blog, I list the url to their specific post, not their main url. Also, there are Technorati clubs where other bloggers list each others blogs just for the purpose of increasing their number. See here: http://www.mombloggersclub.com/group/bloggingmo

    • Janelle – thanks for the head's up on that. I wasn't aware only direct URLs do the trick. In fact, I'm not 100 percent certain you're right, but will look into it. I know I've seen fluctuating increases and decreases in authority based on blogs linking directly to my content, but it's certainly worth an investigation.

      And I agree with you that the fact some can try and game the system to get higher rankings makes it problematic. Of course, from my commentary you can tell that I'm not the biggest fan of Technorati either. Still, it gives PR pros a place to start. Fortunately, they haven't innovated enough to prevent the inevitable – something better will replace them soon.

      Thanks for the comment. I'll see what I can find out about the authority ranking.

    • Hey Janelle. I think you are mistaken on the Technorati authority. I checked mine today, it has gone up over the last few days with links to specific posts from the top education blogs I posted on Tuesday. I checked and those pages don't link to my main URL, but directly to the posts.

      I will, however, follow up with Technorati and ask the questions. Whether or not they'll answer them, I don't know. Thanks for the thoughts!

  • We maintain a list of top blogs in several countries in different subjects. It's called Alianzo and the URL is http://www.alianzo.com

  • We maintain a list of top blogs in several countries in different subjects. It's called Alianzo and the URL is http://www.alianzo.com

  • We maintain a list of top blogs in several countries in different subjects. It's called Alianzo and the URL is http://www.alianzo.com

  • We maintain a list of top blogs in several countries in different subjects. It's called Alianzo and the URL is http://www.alianzo.com

  • We maintain a list of top blogs in several countries in different subjects. It's called Alianzo and the URL is http://www.alianzo.com

  • We maintain a list of top blogs in several countries in different subjects. It's called Alianzo and the URL is http://www.alianzo.com

    • Thanks for the link. Wonder how you qualify and differentiate. Nice site. Thanks for the resource.

  • Useful stuff, Jason. I opted into Quantcast in late-November. If you run a Quantcast search for ariwriter.com, you can see my stuff. :)

    You mentioned something about PostRank as a plugin. Not for a blog, you don't mean? Such as something in your sidebar here?

  • Useful stuff, Jason. I opted into Quantcast in late-November. If you run a Quantcast search for ariwriter.com, you can see my stuff. :)

    You mentioned something about PostRank as a plugin. Not for a blog, you don't mean? Such as something in your sidebar here?

  • Useful stuff, Jason. I opted into Quantcast in late-November. If you run a Quantcast search for ariwriter.com, you can see my stuff. :)

    You mentioned something about PostRank as a plugin. Not for a blog, you don't mean? Such as something in your sidebar here?

  • Useful stuff, Jason. I opted into Quantcast in late-November. If you run a Quantcast search for ariwriter.com, you can see my stuff. :)

    You mentioned something about PostRank as a plugin. Not for a blog, you don't mean? Such as something in your sidebar here?

  • Useful stuff, Jason. I opted into Quantcast in late-November. If you run a Quantcast search for ariwriter.com, you can see my stuff. :)

    You mentioned something about PostRank as a plugin. Not for a blog, you don't mean? Such as something in your sidebar here?

  • Useful stuff, Jason. I opted into Quantcast in late-November. If you run a Quantcast search for ariwriter.com, you can see my stuff. :)

    You mentioned something about PostRank as a plugin. Not for a blog, you don't mean? Such as something in your sidebar here?

    • It's a browser plugin for Firefox, actually. It adds the Postrank analysis to the posts as you see them in Google Reader.

  • Perfect timing on this post. I was asked today by a person fairly new to the social media space “how do I find popular blogs with authority on a subject”. My only response was Technorati along with the normal caveats (little organization, etc). This has given me a bit more information to share.

    Thanks!

  • Perfect timing on this post. I was asked today by a person fairly new to the social media space “how do I find popular blogs with authority on a subject”. My only response was Technorati along with the normal caveats (little organization, etc). This has given me a bit more information to share.

    Thanks!

  • Perfect timing on this post. I was asked today by a person fairly new to the social media space “how do I find popular blogs with authority on a subject”. My only response was Technorati along with the normal caveats (little organization, etc). This has given me a bit more information to share.

    Thanks!

  • Perfect timing on this post. I was asked today by a person fairly new to the social media space “how do I find popular blogs with authority on a subject”. My only response was Technorati along with the normal caveats (little organization, etc). This has given me a bit more information to share.

    Thanks!

  • Perfect timing on this post. I was asked today by a person fairly new to the social media space “how do I find popular blogs with authority on a subject”. My only response was Technorati along with the normal caveats (little organization, etc). This has given me a bit more information to share.

    Thanks!

  • Perfect timing on this post. I was asked today by a person fairly new to the social media space “how do I find popular blogs with authority on a subject”. My only response was Technorati along with the normal caveats (little organization, etc). This has given me a bit more information to share.

    Thanks!

    • Great! Glad to be of service, Eric. Add to your list a Delicious tag search for the word “blog” and the category (in my case “education” or “teaching”). That might turn up a few others as well. Good luck!

  • Different context, still relevant perspective, though. As you might be able to tell from my response to Jay above, I agree with you. The quality of the blog's content/blogger's head is more important to me. Smarts equals relevance in my book, regardless of all the superficial measures of a blog's success.

    Thanks for the conversation. Appreciate the perspective.

  • Different context, still relevant perspective, though. As you might be able to tell from my response to Jay above, I agree with you. The quality of the blog's content/blogger's head is more important to me. Smarts equals relevance in my book, regardless of all the superficial measures of a blog's success.

    Thanks for the conversation. Appreciate the perspective.

  • Different context, still relevant perspective, though. As you might be able to tell from my response to Jay above, I agree with you. The quality of the blog's content/blogger's head is more important to me. Smarts equals relevance in my book, regardless of all the superficial measures of a blog's success.

    Thanks for the conversation. Appreciate the perspective.

  • Different context, still relevant perspective, though. As you might be able to tell from my response to Jay above, I agree with you. The quality of the blog's content/blogger's head is more important to me. Smarts equals relevance in my book, regardless of all the superficial measures of a blog's success.

    Thanks for the conversation. Appreciate the perspective.

  • Different context, still relevant perspective, though. As you might be able to tell from my response to Jay above, I agree with you. The quality of the blog's content/blogger's head is more important to me. Smarts equals relevance in my book, regardless of all the superficial measures of a blog's success.

    Thanks for the conversation. Appreciate the perspective.

  • SarahStewart

    I must admit I am coming from a different context to you – health/education, as opposed to PR – do you think that makes a difference?

  • SarahStewart

    I must admit I am coming from a different context to you – health/education, as opposed to PR – do you think that makes a difference?

  • SarahStewart

    I must admit I am coming from a different context to you – health/education, as opposed to PR – do you think that makes a difference?

  • SarahStewart

    I must admit I am coming from a different context to you – health/education, as opposed to PR – do you think that makes a difference?

  • SarahStewart

    I must admit I am coming from a different context to you – health/education, as opposed to PR – do you think that makes a difference?

  • Build the tool that allows PR folks to insert any number of blog URLs, hit a button, rank on relevance. We'd pay for it. I swear.

  • Build the tool that allows PR folks to insert any number of blog URLs, hit a button, rank on relevance. We'd pay for it. I swear.

  • Build the tool that allows PR folks to insert any number of blog URLs, hit a button, rank on relevance. We'd pay for it. I swear.

  • Build the tool that allows PR folks to insert any number of blog URLs, hit a button, rank on relevance. We'd pay for it. I swear.

  • Build the tool that allows PR folks to insert any number of blog URLs, hit a button, rank on relevance. We'd pay for it. I swear.

  • Amen to that, Sarah. Great points. Thanks for the thoughts.

  • Amen to that, Sarah. Great points. Thanks for the thoughts.

  • Amen to that, Sarah. Great points. Thanks for the thoughts.

  • Amen to that, Sarah. Great points. Thanks for the thoughts.

  • Amen to that, Sarah. Great points. Thanks for the thoughts.

  • Actually, we picked on Mack and his list as a way to run a real world experiment with some ideas we'd been noodling on, and he was just kind enough to give me the time of day when I showed up on his virtual doorstep with the results. :)

    In any case, thanks for including us in the “package”, fragmented and nebulous as it may still be. And, as I've hinted, we're working on that best practices toolkit angle. For the time being, everyone is most welcome to throw out wishlist ideas.

  • Actually, we picked on Mack and his list as a way to run a real world experiment with some ideas we'd been noodling on, and he was just kind enough to give me the time of day when I showed up on his virtual doorstep with the results. :)

    In any case, thanks for including us in the “package”, fragmented and nebulous as it may still be. And, as I've hinted, we're working on that best practices toolkit angle. For the time being, everyone is most welcome to throw out wishlist ideas.

  • Actually, we picked on Mack and his list as a way to run a real world experiment with some ideas we'd been noodling on, and he was just kind enough to give me the time of day when I showed up on his virtual doorstep with the results. :)

    In any case, thanks for including us in the “package”, fragmented and nebulous as it may still be. And, as I've hinted, we're working on that best practices toolkit angle. For the time being, everyone is most welcome to throw out wishlist ideas.

  • Actually, we picked on Mack and his list as a way to run a real world experiment with some ideas we'd been noodling on, and he was just kind enough to give me the time of day when I showed up on his virtual doorstep with the results. :)

    In any case, thanks for including us in the “package”, fragmented and nebulous as it may still be. And, as I've hinted, we're working on that best practices toolkit angle. For the time being, everyone is most welcome to throw out wishlist ideas.

  • Actually, we picked on Mack and his list as a way to run a real world experiment with some ideas we'd been noodling on, and he was just kind enough to give me the time of day when I showed up on his virtual doorstep with the results. :)

    In any case, thanks for including us in the “package”, fragmented and nebulous as it may still be. And, as I've hinted, we're working on that best practices toolkit angle. For the time being, everyone is most welcome to throw out wishlist ideas.

  • Actually, we picked on Mack and his list as a way to run a real world experiment with some ideas we'd been noodling on, and he was just kind enough to give me the time of day when I showed up on his virtual doorstep with the results. :)

    In any case, thanks for including us in the “package”, fragmented and nebulous as it may still be. And, as I've hinted, we're working on that best practices toolkit angle. For the time being, everyone is most welcome to throw out wishlist ideas.

    • Build the tool that allows PR folks to insert any number of blog URLs, hit a button, rank on relevance. We'd pay for it. I swear.

  • SarahStewart

    I do think you have to be careful when you are talking about quality of blogs in terms of numbers. Just because a blog has many people following it doesn't make it the best blog for you. It all depends on the reason for reading the blog. The problem with the very popular blogs is that it is rare that you are able to build up a personal sort of relationship through interchange of comments, or at least, that has been my experience.

    The other thing I would say is not to pay too much attention to the bells and whistles in the sidebar. I do not put a big blog roll or any of my 'honours' on my side bar because I am trying to limit the clutter as much as possible. I hope that would not put off potential readers.

    To me a successful blog worth following is one that provides material of interest & relevance, asks pertinent questions that get me thinking, and has someone behind it who is willing to enter into dialogue with me.

    cheers Sarah

  • SarahStewart

    I do think you have to be careful when you are talking about quality of blogs in terms of numbers. Just because a blog has many people following it doesn't make it the best blog for you. It all depends on the reason for reading the blog. The problem with the very popular blogs is that it is rare that you are able to build up a personal sort of relationship through interchange of comments, or at least, that has been my experience.

    The other thing I would say is not to pay too much attention to the bells and whistles in the sidebar. I do not put a big blog roll or any of my 'honours' on my side bar because I am trying to limit the clutter as much as possible. I hope that would not put off potential readers.

    To me a successful blog worth following is one that provides material of interest & relevance, asks pertinent questions that get me thinking, and has someone behind it who is willing to enter into dialogue with me.

    cheers Sarah

  • SarahStewart

    I do think you have to be careful when you are talking about quality of blogs in terms of numbers. Just because a blog has many people following it doesn't make it the best blog for you. It all depends on the reason for reading the blog. The problem with the very popular blogs is that it is rare that you are able to build up a personal sort of relationship through interchange of comments, or at least, that has been my experience.

    The other thing I would say is not to pay too much attention to the bells and whistles in the sidebar. I do not put a big blog roll or any of my 'honours' on my side bar because I am trying to limit the clutter as much as possible. I hope that would not put off potential readers.

    To me a successful blog worth following is one that provides material of interest & relevance, asks pertinent questions that get me thinking, and has someone behind it who is willing to enter into dialogue with me.

    cheers Sarah

  • SarahStewart

    I do think you have to be careful when you are talking about quality of blogs in terms of numbers. Just because a blog has many people following it doesn't make it the best blog for you. It all depends on the reason for reading the blog. The problem with the very popular blogs is that it is rare that you are able to build up a personal sort of relationship through interchange of comments, or at least, that has been my experience.

    The other thing I would say is not to pay too much attention to the bells and whistles in the sidebar. I do not put a big blog roll or any of my 'honours' on my side bar because I am trying to limit the clutter as much as possible. I hope that would not put off potential readers.

    To me a successful blog worth following is one that provides material of interest & relevance, asks pertinent questions that get me thinking, and has someone behind it who is willing to enter into dialogue with me.

    cheers Sarah

  • SarahStewart

    I do think you have to be careful when you are talking about quality of blogs in terms of numbers. Just because a blog has many people following it doesn't make it the best blog for you. It all depends on the reason for reading the blog. The problem with the very popular blogs is that it is rare that you are able to build up a personal sort of relationship through interchange of comments, or at least, that has been my experience.

    The other thing I would say is not to pay too much attention to the bells and whistles in the sidebar. I do not put a big blog roll or any of my 'honours' on my side bar because I am trying to limit the clutter as much as possible. I hope that would not put off potential readers.

    To me a successful blog worth following is one that provides material of interest & relevance, asks pertinent questions that get me thinking, and has someone behind it who is willing to enter into dialogue with me.

    cheers Sarah

  • SarahStewart

    I do think you have to be careful when you are talking about quality of blogs in terms of numbers. Just because a blog has many people following it doesn't make it the best blog for you. It all depends on the reason for reading the blog. The problem with the very popular blogs is that it is rare that you are able to build up a personal sort of relationship through interchange of comments, or at least, that has been my experience.

    The other thing I would say is not to pay too much attention to the bells and whistles in the sidebar. I do not put a big blog roll or any of my 'honours' on my side bar because I am trying to limit the clutter as much as possible. I hope that would not put off potential readers.

    To me a successful blog worth following is one that provides material of interest & relevance, asks pertinent questions that get me thinking, and has someone behind it who is willing to enter into dialogue with me.

    cheers Sarah

    • Amen to that, Sarah. Great points. Thanks for the thoughts.

      • SarahStewart

        I must admit I am coming from a different context to you – health/education, as opposed to PR – do you think that makes a difference?

        • Different context, still relevant perspective, though. As you might be able to tell from my response to Jay above, I agree with you. The quality of the blog's content/blogger's head is more important to me. Smarts equals relevance in my book, regardless of all the superficial measures of a blog's success.

          Thanks for the conversation. Appreciate the perspective.

  • Yeah, I'm sure most of them get it now. I just hope more PR folks get smart about outreach so we don't have another blacklist or spammer wiki blow up again. It's childish and unnecessary, even if it is kinda deserved for some.

  • Yeah, I'm sure most of them get it now. I just hope more PR folks get smart about outreach so we don't have another blacklist or spammer wiki blow up again. It's childish and unnecessary, even if it is kinda deserved for some.

  • Yeah, I'm sure most of them get it now. I just hope more PR folks get smart about outreach so we don't have another blacklist or spammer wiki blow up again. It's childish and unnecessary, even if it is kinda deserved for some.

  • Yeah, I'm sure most of them get it now. I just hope more PR folks get smart about outreach so we don't have another blacklist or spammer wiki blow up again. It's childish and unnecessary, even if it is kinda deserved for some.

  • Yeah, I'm sure most of them get it now. I just hope more PR folks get smart about outreach so we don't have another blacklist or spammer wiki blow up again. It's childish and unnecessary, even if it is kinda deserved for some.

  • Nice guide for beginners Jason, this would be great to share with people fresh to marketing in this space. You should email this to everyone on Chris Anderson's blacklist list ;)

  • Nice guide for beginners Jason, this would be great to share with people fresh to marketing in this space. You should email this to everyone on Chris Anderson's blacklist list ;)

  • Nice guide for beginners Jason, this would be great to share with people fresh to marketing in this space. You should email this to everyone on Chris Anderson's blacklist list ;)

  • Nice guide for beginners Jason, this would be great to share with people fresh to marketing in this space. You should email this to everyone on Chris Anderson's blacklist list ;)

  • Nice guide for beginners Jason, this would be great to share with people fresh to marketing in this space. You should email this to everyone on Chris Anderson's blacklist list ;)

  • Nice guide for beginners Jason, this would be great to share with people fresh to marketing in this space. You should email this to everyone on Chris Anderson's blacklist list ;)

    • Yeah, I'm sure most of them get it now. I just hope more PR folks get smart about outreach so we don't have another blacklist or spammer wiki blow up again. It's childish and unnecessary, even if it is kinda deserved for some.

  • Thanks for the input, Jay. I think it depends on what blogs you're targeting and why. If you're really looking for engaged communities within blogs, comments carry more weight. If you're trying to reach eyeballs with information, subscribers and traffic (if you can find it) weigh heavier. No outreach is the same, so the factors can't be, either. And in some niches maybe readers don't comment as much, etc. You're right that patterns are good helpers but they're not always there. Frankly, I think the most important factor in choosing blogs to reach out to is how smart the blogger is. If they're a good writer, provide quality value to their readers, then the readership is going to value their insight. If they are writing about your client or organization, then they're delivering quality information about them to their audience. And that has nothing to do with how popular or well-read a blogger is.

  • Thanks for the input, Jay. I think it depends on what blogs you're targeting and why. If you're really looking for engaged communities within blogs, comments carry more weight. If you're trying to reach eyeballs with information, subscribers and traffic (if you can find it) weigh heavier. No outreach is the same, so the factors can't be, either. And in some niches maybe readers don't comment as much, etc. You're right that patterns are good helpers but they're not always there. Frankly, I think the most important factor in choosing blogs to reach out to is how smart the blogger is. If they're a good writer, provide quality value to their readers, then the readership is going to value their insight. If they are writing about your client or organization, then they're delivering quality information about them to their audience. And that has nothing to do with how popular or well-read a blogger is.

  • Thanks for the input, Jay. I think it depends on what blogs you're targeting and why. If you're really looking for engaged communities within blogs, comments carry more weight. If you're trying to reach eyeballs with information, subscribers and traffic (if you can find it) weigh heavier. No outreach is the same, so the factors can't be, either. And in some niches maybe readers don't comment as much, etc. You're right that patterns are good helpers but they're not always there. Frankly, I think the most important factor in choosing blogs to reach out to is how smart the blogger is. If they're a good writer, provide quality value to their readers, then the readership is going to value their insight. If they are writing about your client or organization, then they're delivering quality information about them to their audience. And that has nothing to do with how popular or well-read a blogger is.

  • Thanks for the input, Jay. I think it depends on what blogs you're targeting and why. If you're really looking for engaged communities within blogs, comments carry more weight. If you're trying to reach eyeballs with information, subscribers and traffic (if you can find it) weigh heavier. No outreach is the same, so the factors can't be, either. And in some niches maybe readers don't comment as much, etc. You're right that patterns are good helpers but they're not always there. Frankly, I think the most important factor in choosing blogs to reach out to is how smart the blogger is. If they're a good writer, provide quality value to their readers, then the readership is going to value their insight. If they are writing about your client or organization, then they're delivering quality information about them to their audience. And that has nothing to do with how popular or well-read a blogger is.

  • Thanks for the input, Jay. I think it depends on what blogs you're targeting and why. If you're really looking for engaged communities within blogs, comments carry more weight. If you're trying to reach eyeballs with information, subscribers and traffic (if you can find it) weigh heavier. No outreach is the same, so the factors can't be, either. And in some niches maybe readers don't comment as much, etc. You're right that patterns are good helpers but they're not always there. Frankly, I think the most important factor in choosing blogs to reach out to is how smart the blogger is. If they're a good writer, provide quality value to their readers, then the readership is going to value their insight. If they are writing about your client or organization, then they're delivering quality information about them to their audience. And that has nothing to do with how popular or well-read a blogger is.

  • So many great tools here, thanks Jason. A question we sometimes get is, with all these metrics to look at–RSS subscribers, traffic, inbound links, comments, bookmarks and so on–how do you decide what's important? Simply put, my answer is to look for patterns across all of these, and don't be discouraged if you can't find any, because what you're looking at are numbers indicating the preferences of groups of people with different habits and methods for consuming and sharing content. I'm curious about your thoughts on that.

  • So many great tools here, thanks Jason. A question we sometimes get is, with all these metrics to look at–RSS subscribers, traffic, inbound links, comments, bookmarks and so on–how do you decide what's important? Simply put, my answer is to look for patterns across all of these, and don't be discouraged if you can't find any, because what you're looking at are numbers indicating the preferences of groups of people with different habits and methods for consuming and sharing content. I'm curious about your thoughts on that.

  • So many great tools here, thanks Jason. A question we sometimes get is, with all these metrics to look at–RSS subscribers, traffic, inbound links, comments, bookmarks and so on–how do you decide what's important? Simply put, my answer is to look for patterns across all of these, and don't be discouraged if you can't find any, because what you're looking at are numbers indicating the preferences of groups of people with different habits and methods for consuming and sharing content. I'm curious about your thoughts on that.

  • So many great tools here, thanks Jason. A question we sometimes get is, with all these metrics to look at–RSS subscribers, traffic, inbound links, comments, bookmarks and so on–how do you decide what's important? Simply put, my answer is to look for patterns across all of these, and don't be discouraged if you can't find any, because what you're looking at are numbers indicating the preferences of groups of people with different habits and methods for consuming and sharing content. I'm curious about your thoughts on that.

  • So many great tools here, thanks Jason. A question we sometimes get is, with all these metrics to look at–RSS subscribers, traffic, inbound links, comments, bookmarks and so on–how do you decide what's important? Simply put, my answer is to look for patterns across all of these, and don't be discouraged if you can't find any, because what you're looking at are numbers indicating the preferences of groups of people with different habits and methods for consuming and sharing content. I'm curious about your thoughts on that.

  • So many great tools here, thanks Jason. A question we sometimes get is, with all these metrics to look at–RSS subscribers, traffic, inbound links, comments, bookmarks and so on–how do you decide what's important? Simply put, my answer is to look for patterns across all of these, and don't be discouraged if you can't find any, because what you're looking at are numbers indicating the preferences of groups of people with different habits and methods for consuming and sharing content. I'm curious about your thoughts on that.

    • Thanks for the input, Jay. I think it depends on what blogs you're targeting and why. If you're really looking for engaged communities within blogs, comments carry more weight. If you're trying to reach eyeballs with information, subscribers and traffic (if you can find it) weigh heavier. No outreach is the same, so the factors can't be, either. And in some niches maybe readers don't comment as much, etc. You're right that patterns are good helpers but they're not always there. Frankly, I think the most important factor in choosing blogs to reach out to is how smart the blogger is. If they're a good writer, provide quality value to their readers, then the readership is going to value their insight. If they are writing about your client or organization, then they're delivering quality information about them to their audience. And that has nothing to do with how popular or well-read a blogger is.

  • Thanks Craig. I actually custom each pitch to each blogger or media outlet, especially if I don't know them well. It just means better results to reach out to the individual and not “bloggers in this category” with a faceless, nameless approach. It takes extra time, but it's more effective and the relationship building is worth it.

  • Thanks Craig. I actually custom each pitch to each blogger or media outlet, especially if I don't know them well. It just means better results to reach out to the individual and not “bloggers in this category” with a faceless, nameless approach. It takes extra time, but it's more effective and the relationship building is worth it.

  • Thanks Craig. I actually custom each pitch to each blogger or media outlet, especially if I don't know them well. It just means better results to reach out to the individual and not “bloggers in this category” with a faceless, nameless approach. It takes extra time, but it's more effective and the relationship building is worth it.

  • Thanks Craig. I actually custom each pitch to each blogger or media outlet, especially if I don't know them well. It just means better results to reach out to the individual and not “bloggers in this category” with a faceless, nameless approach. It takes extra time, but it's more effective and the relationship building is worth it.

  • Thanks Craig. I actually custom each pitch to each blogger or media outlet, especially if I don't know them well. It just means better results to reach out to the individual and not “bloggers in this category” with a faceless, nameless approach. It takes extra time, but it's more effective and the relationship building is worth it.

  • He just appreciated the email. Ironically enough, it was too good of a pitch. He wrote more about me and less about the Jim Beam thing I was pitching him. But he did put the info out there and share it with his readers. I've followed up with him a few times and we've chatted about marketing and stuff since as well.

  • He just appreciated the email. Ironically enough, it was too good of a pitch. He wrote more about me and less about the Jim Beam thing I was pitching him. But he did put the info out there and share it with his readers. I've followed up with him a few times and we've chatted about marketing and stuff since as well.

  • He just appreciated the email. Ironically enough, it was too good of a pitch. He wrote more about me and less about the Jim Beam thing I was pitching him. But he did put the info out there and share it with his readers. I've followed up with him a few times and we've chatted about marketing and stuff since as well.

  • He just appreciated the email. Ironically enough, it was too good of a pitch. He wrote more about me and less about the Jim Beam thing I was pitching him. But he did put the info out there and share it with his readers. I've followed up with him a few times and we've chatted about marketing and stuff since as well.

  • He just appreciated the email. Ironically enough, it was too good of a pitch. He wrote more about me and less about the Jim Beam thing I was pitching him. But he did put the info out there and share it with his readers. I've followed up with him a few times and we've chatted about marketing and stuff since as well.

  • Thanks for coming. Hope it was useful.

  • Thanks for coming. Hope it was useful.

  • Thanks for coming. Hope it was useful.

  • Thanks for coming. Hope it was useful.

  • Thanks for coming. Hope it was useful.

  • I agree I have used regular Google search to find blogs in my niche that are more popular and have a large influence. It would be nice if there was a way to find different levels of influence in the blogs of a niche. Especially for a small web start-up that doesn't have the resources of larger companies who have loads of money and hired PR firms.

    I really like your email that you sent out, especially the subject line, that is something I have been working on. I am curious to know what your success rate in getting a response? Also, do you switch up the tone for different types of outlets? Maybe you feel one outlet would throw this out because it is so informal.

  • I agree I have used regular Google search to find blogs in my niche that are more popular and have a large influence. It would be nice if there was a way to find different levels of influence in the blogs of a niche. Especially for a small web start-up that doesn't have the resources of larger companies who have loads of money and hired PR firms.

    I really like your email that you sent out, especially the subject line, that is something I have been working on. I am curious to know what your success rate in getting a response? Also, do you switch up the tone for different types of outlets? Maybe you feel one outlet would throw this out because it is so informal.

  • I agree I have used regular Google search to find blogs in my niche that are more popular and have a large influence. It would be nice if there was a way to find different levels of influence in the blogs of a niche. Especially for a small web start-up that doesn't have the resources of larger companies who have loads of money and hired PR firms.

    I really like your email that you sent out, especially the subject line, that is something I have been working on. I am curious to know what your success rate in getting a response? Also, do you switch up the tone for different types of outlets? Maybe you feel one outlet would throw this out because it is so informal.

  • I agree I have used regular Google search to find blogs in my niche that are more popular and have a large influence. It would be nice if there was a way to find different levels of influence in the blogs of a niche. Especially for a small web start-up that doesn't have the resources of larger companies who have loads of money and hired PR firms.

    I really like your email that you sent out, especially the subject line, that is something I have been working on. I am curious to know what your success rate in getting a response? Also, do you switch up the tone for different types of outlets? Maybe you feel one outlet would throw this out because it is so informal.

  • I agree I have used regular Google search to find blogs in my niche that are more popular and have a large influence. It would be nice if there was a way to find different levels of influence in the blogs of a niche. Especially for a small web start-up that doesn't have the resources of larger companies who have loads of money and hired PR firms.

    I really like your email that you sent out, especially the subject line, that is something I have been working on. I am curious to know what your success rate in getting a response? Also, do you switch up the tone for different types of outlets? Maybe you feel one outlet would throw this out because it is so informal.

  • I agree I have used regular Google search to find blogs in my niche that are more popular and have a large influence. It would be nice if there was a way to find different levels of influence in the blogs of a niche. Especially for a small web start-up that doesn't have the resources of larger companies who have loads of money and hired PR firms.

    I really like your email that you sent out, especially the subject line, that is something I have been working on. I am curious to know what your success rate in getting a response? Also, do you switch up the tone for different types of outlets? Maybe you feel one outlet would throw this out because it is so informal.

    • Thanks Craig. I actually custom each pitch to each blogger or media outlet, especially if I don't know them well. It just means better results to reach out to the individual and not “bloggers in this category” with a faceless, nameless approach. It takes extra time, but it's more effective and the relationship building is worth it.

  • Did you end up working with Kevin… or did he just appreciate your email?

  • Did you end up working with Kevin… or did he just appreciate your email?

  • Did you end up working with Kevin… or did he just appreciate your email?

  • Did you end up working with Kevin… or did he just appreciate your email?

  • Did you end up working with Kevin… or did he just appreciate your email?

  • Did you end up working with Kevin… or did he just appreciate your email?

    • He just appreciated the email. Ironically enough, it was too good of a pitch. He wrote more about me and less about the Jim Beam thing I was pitching him. But he did put the info out there and share it with his readers. I've followed up with him a few times and we've chatted about marketing and stuff since as well.

  • BrendaRickSmith

    Enjoyed the presentation, Jason! Thanks especially for the much-needed kick in the pants re: release vs. relationship. I appreciate your perspective.

    I also plan to check out Compete, Quantcast and PageRank.

    Thanks again for your time!

  • BrendaRickSmith

    Enjoyed the presentation, Jason! Thanks especially for the much-needed kick in the pants re: release vs. relationship. I appreciate your perspective.

    I also plan to check out Compete, Quantcast and PageRank.

    Thanks again for your time!

  • BrendaRickSmith

    Enjoyed the presentation, Jason! Thanks especially for the much-needed kick in the pants re: release vs. relationship. I appreciate your perspective.

    I also plan to check out Compete, Quantcast and PageRank.

    Thanks again for your time!

  • BrendaRickSmith

    Enjoyed the presentation, Jason! Thanks especially for the much-needed kick in the pants re: release vs. relationship. I appreciate your perspective.

    I also plan to check out Compete, Quantcast and PageRank.

    Thanks again for your time!

  • BrendaRickSmith

    Enjoyed the presentation, Jason! Thanks especially for the much-needed kick in the pants re: release vs. relationship. I appreciate your perspective.

    I also plan to check out Compete, Quantcast and PageRank.

    Thanks again for your time!

  • BrendaRickSmith

    Enjoyed the presentation, Jason! Thanks especially for the much-needed kick in the pants re: release vs. relationship. I appreciate your perspective.

    I also plan to check out Compete, Quantcast and PageRank.

    Thanks again for your time!

    • Thanks for coming. Hope it was useful.