How To Use Links And Linking Effectively
How To Use Links And Linking Effectively
by

Lots of great ideas and discussion ensued in the comments section of last week’s post, “The Beginners Guide To Promoting Your Blog.” As with most of my lists or ideas, there are always different perspectives or ideas that can add to my suggestions. In that way, Social Media Explorer becomes sort of an instigator to crowdsource good advice. Thank you all for your additions and input.

One of the comments on that post, however, found here and from Michael Bertoldi, a social media evangelist and copywriter at The Barco Firm, actually asked for some more thinking on linking. Since linking certainly is an instrumental strategy in promoting your blog and building an audience, I thought it might be good to visit the topic. While linking is at the core of social media behavior — you’re simply sharing good content — there are some strategies behind smart linking to not only provide your readers with a better experience on your blog, but also to promote it to others and expand your reach.

What Content Is Linkable?

In general, anything relevant to your blog topic is worthy of link consideration. Think of your linking as providing context and supplemental information on the topic to your readers and try not to think much beyond that. Following that principle will keep your links purposed and useful.

The way linking actually promotes and attracts visitors to your blog is that when you link to someone’s blog or website, your blogging software (I don’t know of one that doesn’t do this) sends a pingback, or electronic notification, to the owner of that blog or website saying their content has been linked to. If they see the notification (some people don’t care who links to them) they’re likely to click through and see the context of how you linked to them. Many blogs are also set up to list the pingbacks to a given post in or beneath the comments section of the post, giving you an inbound link, though likely discounted by search engines, that can attract readers of the post you’ve linked to.

That said, while you’ll get more blog exposure and promotion by linking to other blogs, you’d be foolish not to link to traditional websites or news outlets that also contain good content. Some bloggers are unnecessarily self-righteous when it comes to traditional news outlets and think there’s better content to be had in the blogosphere. Frankly, they’re short-sighted. Some blogs offer great insight and context. Most traditional media outlets do.

It’s also fair to say when you mention a tool or a service, like Twitter or Blog Catalog or Evernote, take the opportunity to link to it. (Just on first mention. Additional links are redundant.) Keep in mind, large services aren’t going to suddenly start linking to you or reading your blog — they likely don’t notice inbound links due to sheer scale — but it’s helpful to your readers to be able to click through and discover more about those services without having to take the extra step of typing it in a search box or keying in the URL. It’s also a good idea to set your links to open in a new window. Not only is it self-serving — it keeps visitors on your site longer — but it serves your audience, too. They may want to go find out what Evernote is, but want to keep reading your post. Opening Evernote.com in a new window allows them to browse to that tab or window when they’re finished reading.

How Do I Find It?

Finding the right contextually appropriate posts and content elements is as easy as you might think — just search for it — but there are some useful tools and tricks I use to ensure I’m finding both the most relevant content and also promoting my blog to the most useful influencers in the subject matter. Certainly, good, relevant content trumps promotional value, but if that pingback I mentioned earlier goes to, say, Chris Brogan, as opposed to a new blogger, my blog is noticed by someone who might later write about it or link to me in front of a much larger audience.

In fact, the growth strategy I implemented for Social Media Explorer starting about a year ago was just that – link to the most influential bloggers in the social media, public relations and advertising space consistently so they not only see my blog, but see it often. The more top of mind I am with them the more likely they are to read me, link to me and even perhaps recommend my blog to others. This strategy worked, first because my content was good. Second, because people like Brogan, Valeria Maltoni, Jeremiah Owyang, Brian Solis, Todd Defren, Jeremy Pepper and Geoff Livingston — all established A-listers in the social media and public relations space a year ago — started reading SME, linking to it and occasionally even recommending it to others.

But is search the only way to find posts of relevant relation? No and yes. No, not just a Google Search. But yes, a smart search using some useful tools. Here’s how I find my relevant links:

  1. Zemanta – I met BoÅ¡tjan Å petič (Boss) at South by Southwest in March. He showed me Zemanta and I realized I was looking at one of the first useful semantic search engines on the web. This free blog plug-in, available for a number of blogging platforms, offers a menu of relevant links (as well as images, tags and one-click link insertions for your post) within your blogging tool. So as you’re writing your post, or copy-pasting it in the field, the tool searches your post, then looks through other content online that has semantic similarities. While the links it offers aren’t always spot-on (it’s a machine, remember) many of them are and with a simple click, you have a “Related Posts” menu like you see at the bottom of this entry. I supplement Zemanta with my own finds and simply add, “and Jason Falls,” to the, “by Zemanta,” indication.
  2. Personal RSS Reader Search – Searching for posts relevant to the topic in my Google (or any other) Reader does something very simple, yet powerful. It provides search results of relevant posts from blogs I read. These are the blogs I am more apt to share, and want to share, with others because they are ones I find useful enough to read regularly. Many of them are also blogs of the influencers I want to continue linking to.
  3. Blog Catalog 360 Search Widget – A new addition to my link-finding arsenal is the Blog Catalog Search widget nested over there in the sidebar just above the “SME Community” widgets. This allows me to search not just Social Media Explorer (it’s okay to link to relevant content on your own blog, too) but also the blogs I’ve identified as part of my Blog Catalog communities on their site. I wrote more fully about it here. It serves a similar function to the Personal RSS Reader search, but can cast a wider net as some of the blogs I’m connected to on Blog Catalog aren’t necessarily in my feed reader.
  4. Google Blog & News Search – If I haven’t found three or four relevant links by now, then I’m about to win a search result with my post since no one else has written about it. (Very cool.) However, I will broaden the search even farther just to ensure I don’t miss something good out there on a blog or a news site. Instead of doing a basic Google search, however, I go to the Google News and Google Blog pages to search. This eliminates the cacophony of crap that often populates the general search result and gives me more timely and content-centric posts to link to. I might use the general Google search as a last resort, but haven’t done so in months because all the previous steps produce a good number of relevant content to highlight.

How Much And How Often?

As you can see from this post, plenty of links is certainly not a problem. If it adds context, supplements the content in a relevant way or points people to useful sites or tools you mention, link away. I’ve heard some people say that linking every word in a sentence to a different post just to add a bunch of links to other blogs, even if each is relevant to the topic, is self-serving and annoying. For example: “The ROI of Social Media is a very popular topic on great blogs everywhere.” I disagree. It’s giving the audience more resources and perspectives first. The additional promotional value is nice, but less important.

In terms of a list of relevant links roundup at the bottom of your posts, again, I say the more the merrier. But I also realize my readers don’t have scads of time to bust out a blog-reading tangent every time they read SME. So I keep the list to about five or so. This forces me to review the ones I find and make sure I’m really linking to the best stuff.

That said, I don’t always offer a list of relevant links. When the topic is particularly thick or personal, I have a passionate stance or I want to immediately engage the reader with a question at the end of the post to spark comments, I’ll often leave out the links list to keep readers focused on their reaction. This results in more immediate, passionate responses in the comments, which leads to vibrant conversations. And those, ironically, lead to lots of people linking back to me.

What are some link habits and tricks you’ve learned? Are there other tools that you find useful in finding relevant articles? Tell us in the comments and we’ll all learn a little something.

IMAGE: “Icy Chain Link Fence” by existentist on Flickr.

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • it is an interesting view and I never though about it, but yes, you are right, that linking to others serves you too. Great tip. I’ll start using it more.

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  • Well said, Clare. Thanks for the comment.

  • Claremunn

    Nice blog Jason. Thank you.
    Biggest thing I learn is from listening. Reading and then asking.

  • Claremunn

    Nice blog Jason. Thank you.
    Biggest thing I learn is from listening. Reading and then asking.

    • Well said, Clare. Thanks for the comment.

      • Zoromido85

        how can i use links , please

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  • Thanks for pointing that out more succinctly than I. It certainly is true. The best blogs are more than just good writing. Thank you!

  • Thanks for pointing that out more succinctly than I. It certainly is true. The best blogs are more than just good writing. Thank you!

  • You're welcome Michael. Thank you for the engagement, ideas and questions. I like to be pushed.

  • You're welcome Michael. Thank you for the engagement, ideas and questions. I like to be pushed.

  • Jason well said. I think this post shows that much more thought and strategy goes into good blog posts. Good writing is important but so is how your topic, links, headline, layout, etc.

  • Jason well said. I think this post shows that much more thought and strategy goes into good blog posts. Good writing is important but so is how your topic, links, headline, layout, etc.

  • Jason well said. I think this post shows that much more thought and strategy goes into good blog posts. Good writing is important but so is how your topic, links, headline, layout, etc.

    • Thanks for pointing that out more succinctly than I. It certainly is true. The best blogs are more than just good writing. Thank you!

  • J

    Man you know you just made my night. This is without a doubt going into my social media/blogging reference guide. Not only did you address my question but you wrote a post with plenty of linking examples(including to my little blog) and valuable information. It's one thing to be told how to do something, but even better you're shown how. I will have to print and take a highlighter to this one. It will be studied. It's good to see people had opinions/other questions as well, kinda like the kid who raises his hand in class, relieved that the other kids didn't know either. haha.

    You never fail to impress man… thanks for this!
    Michael

  • J

    Man you know you just made my night. This is without a doubt going into my social media/blogging reference guide. Not only did you address my question but you wrote a post with plenty of linking examples(including to my little blog) and valuable information. It's one thing to be told how to do something, but even better you're shown how. I will have to print and take a highlighter to this one. It will be studied. It's good to see people had opinions/other questions as well, kinda like the kid who raises his hand in class, relieved that the other kids didn't know either. haha.

    You never fail to impress man… thanks for this!
    Michael

  • J

    Man you know you just made my night. This is without a doubt going into my social media/blogging reference guide. Not only did you address my question but you wrote a post with plenty of linking examples(including to my little blog) and valuable information. It's one thing to be told how to do something, but even better you're shown how. I will have to print and take a highlighter to this one. It will be studied. It's good to see people had opinions/other questions as well, kinda like the kid who raises his hand in class, relieved that the other kids didn't know either. haha.

    You never fail to impress man… thanks for this!
    Michael

    • You're welcome Michael. Thank you for the engagement, ideas and questions. I like to be pushed.

  • Good point, Nicoletta. Thanks for that. It certainly brings about the question of whether or not too many links can diffuse or confuse the audience. Well worth considering. (Didn't know I was big in Italy. Very cool. Thanks for stopping by.)

  • Good point, Nicoletta. Thanks for that. It certainly brings about the question of whether or not too many links can diffuse or confuse the audience. Well worth considering. (Didn't know I was big in Italy. Very cool. Thanks for stopping by.)

  • It's just a little time that I changed my role from 'spectator' to 'creator'. After having read your useful post about linking, I found an article about post, links, and information overload by Michael Kinsley. I trackback your post, in order to compare the different points of view.
    On one hand we have bloggers, on the other spectators which can loose themselves by reading or running after too many information.
    Just a little help to the debate

  • It's just a little time that I changed my role from 'spectator' to 'creator'. After having read your useful post about linking, I found an article about post, links, and information overload by Michael Kinsley. I trackback your post, in order to compare the different points of view.
    On one hand we have bloggers, on the other spectators which can loose themselves by reading or running after too many information.
    Just a little help to the debate

  • It's just a little time that I changed my role from 'spectator' to 'creator'. After having read your useful post about linking, I found an article about post, links, and information overload by Michael Kinsley. I trackback your post, in order to compare the different points of view.
    On one hand we have bloggers, on the other spectators which can loose themselves by reading or running after too many information.
    Just a little help to the debate

    • Good point, Nicoletta. Thanks for that. It certainly brings about the question of whether or not too many links can diffuse or confuse the audience. Well worth considering. (Didn't know I was big in Italy. Very cool. Thanks for stopping by.)

  • And thank you for being so kind over the last year or so to notice what I have to offer and share with your readers. And for coming by to comment yourself from time-to-time. I'm honored to know you, V.

  • And thank you for being so kind over the last year or so to notice what I have to offer and share with your readers. And for coming by to comment yourself from time-to-time. I'm honored to know you, V.

  • Now we comment here to get some link love back.

    I'm with you on linking when it makes sense, and I tend to gravitate towards those who offer exceptional content for my readers – famous or not. Although many of the conversations that happen because of my posts, happen over time – and not necessarily in the comments of that post – I also know that whenever I mention someone in a post, or a tweet, they get a nice uptick in traffic. Which proves one of the points you were making here. Thank you for the mention, Jason.

  • Now we comment here to get some link love back.

    I'm with you on linking when it makes sense, and I tend to gravitate towards those who offer exceptional content for my readers – famous or not. Although many of the conversations that happen because of my posts, happen over time – and not necessarily in the comments of that post – I also know that whenever I mention someone in a post, or a tweet, they get a nice uptick in traffic. Which proves one of the points you were making here. Thank you for the mention, Jason.

  • Now we comment here to get some link love back.

    I'm with you on linking when it makes sense, and I tend to gravitate towards those who offer exceptional content for my readers – famous or not. Although many of the conversations that happen because of my posts, happen over time – and not necessarily in the comments of that post – I also know that whenever I mention someone in a post, or a tweet, they get a nice uptick in traffic. Which proves one of the points you were making here. Thank you for the mention, Jason.

    • And thank you for being so kind over the last year or so to notice what I have to offer and share with your readers. And for coming by to comment yourself from time-to-time. I'm honored to know you, V.

  • Thanks Geoff. You're absolutely right, of course. Glad you commented so I could go brag that Livingston still has time for my blog. Heh. Appreciate it, my man.

  • Thanks Geoff. You're absolutely right, of course. Glad you commented so I could go brag that Livingston still has time for my blog. Heh. Appreciate it, my man.

  • Hey Kellye – It's the ALT text. In WordPress you should see it when you add the links. If you're using blogger, I think it's in there, too. See if you can find it. If not, email me and let me know what software you're using and I'll see if I can help you.

  • Hey Kellye – It's the ALT text. In WordPress you should see it when you add the links. If you're using blogger, I think it's in there, too. See if you can find it. If not, email me and let me know what software you're using and I'll see if I can help you.

  • Interesting to hear that. I'll look into it. Have some friends at Sphere who I'm sure will disagree. Might make a good post. Thanks!

  • Interesting to hear that. I'll look into it. Have some friends at Sphere who I'm sure will disagree. Might make a good post. Thanks!

  • And we wouldn't expect OMB to roll any other way, big pimpin'. Thanks for the input Lee. Good to know I'm not too far off the expert's opinion.

  • And we wouldn't expect OMB to roll any other way, big pimpin'. Thanks for the input Lee. Good to know I'm not too far off the expert's opinion.

  • Wow. Thanks Crystal. You make me sound pretty smart. You're welcome back anytime. Heh.

  • Wow. Thanks Crystal. You make me sound pretty smart. You're welcome back anytime. Heh.

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  • Cross-linking is the way of social media. It's the capital blogs live on and if bloggers really want to be noticed they should be extremely generous in their cross-linking activity. Good post, Jason.

  • Cross-linking is the way of social media. It's the capital blogs live on and if bloggers really want to be noticed they should be extremely generous in their cross-linking activity. Good post, Jason.

  • Cross-linking is the way of social media. It's the capital blogs live on and if bloggers really want to be noticed they should be extremely generous in their cross-linking activity. Good post, Jason.

    • Thanks Geoff. You're absolutely right, of course. Glad you commented so I could go brag that Livingston still has time for my blog. Heh. Appreciate it, my man.

  • Thanks for these excellent tips, Jason! Having launched a blog just a couple weeks ago, I still have much to learn about finding relevant links quickly. One question: I see that your links have pop-up descriptions of the content — how do you do that? I think that's a critical element if you're going to link multiple words in one sentence, so readers can see where they're going. Thanks again!

  • Thanks for these excellent tips, Jason! Having launched a blog just a couple weeks ago, I still have much to learn about finding relevant links quickly. One question: I see that your links have pop-up descriptions of the content — how do you do that? I think that's a critical element if you're going to link multiple words in one sentence, so readers can see where they're going. Thanks again!

  • Thanks for these excellent tips, Jason! Having launched a blog just a couple weeks ago, I still have much to learn about finding relevant links quickly. One question: I see that your links have pop-up descriptions of the content — how do you do that? I think that's a critical element if you're going to link multiple words in one sentence, so readers can see where they're going. Thanks again!

    • Hey Kellye – It's the ALT text. In WordPress you should see it when you add the links. If you're using blogger, I think it's in there, too. See if you can find it. If not, email me and let me know what software you're using and I'll see if I can help you.

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  • Jason –

    I trackbacked in with a detailed response to this post, too long for this space, but in short would like to point out that the Zemanta links are very related and useful while the Sphere: Related Content links are the exact opposite (very bad, check yourself).

  • Jason –

    I trackbacked in with a detailed response to this post, too long for this space, but in short would like to point out that the Zemanta links are very related and useful while the Sphere: Related Content links are the exact opposite (very bad, check yourself).

  • Jason –

    I trackbacked in with a detailed response to this post, too long for this space, but in short would like to point out that the Zemanta links are very related and useful while the Sphere: Related Content links are the exact opposite (very bad, check yourself).

    • Interesting to hear that. I'll look into it. Have some friends at Sphere who I'm sure will disagree. Might make a good post. Thanks!

  • I've found that adding a list of links at the bottom of a post makes the overall post more “linkable” by other blogs. But as you say, it doesn't always make sense to research related posts.

    There's a wordpress plugin for that – it will suggest other posts on the web and generate trackbacks to them, but that shouldn't be why you use it. You could also use Delicious, StumbleUpon or Digg search to find related posts.

    Bottom line, link out if it adds value to the post and use keywords to give the reader a hint at the topic they'll be reading when they arrive at the link destination.

    As for too many outbound links from a page, the only Google guideline on that is to keep it to 100 or less per page. We smash the hell out of that rule with our BIGLIST but that's just how OMB rolls :)

  • I've found that adding a list of links at the bottom of a post makes the overall post more “linkable” by other blogs. But as you say, it doesn't always make sense to research related posts.

    There's a wordpress plugin for that – it will suggest other posts on the web and generate trackbacks to them, but that shouldn't be why you use it. You could also use Delicious, StumbleUpon or Digg search to find related posts.

    Bottom line, link out if it adds value to the post and use keywords to give the reader a hint at the topic they'll be reading when they arrive at the link destination.

    As for too many outbound links from a page, the only Google guideline on that is to keep it to 100 or less per page. We smash the hell out of that rule with our BIGLIST but that's just how OMB rolls :)

  • I've found that adding a list of links at the bottom of a post makes the overall post more “linkable” by other blogs. But as you say, it doesn't always make sense to research related posts.

    There's a wordpress plugin for that – it will suggest other posts on the web and generate trackbacks to them, but that shouldn't be why you use it. You could also use Delicious, StumbleUpon or Digg search to find related posts.

    Bottom line, link out if it adds value to the post and use keywords to give the reader a hint at the topic they'll be reading when they arrive at the link destination.

    As for too many outbound links from a page, the only Google guideline on that is to keep it to 100 or less per page. We smash the hell out of that rule with our BIGLIST but that's just how OMB rolls :)

    • And we wouldn't expect OMB to roll any other way, big pimpin'. Thanks for the input Lee. Good to know I'm not too far off the expert's opinion.

  • This is an excellent post with great linking tips.

    In terms of Google and being penalized for excessive links on a page, the shortest answer is yes. When linking within your post, if the crawler detects a large amount of links going to the same domain it will identity your content as spam, thus labeling you as a spam blogger. The best way to avoid this is to link to other outside resources that will assist your readers, exactly what Jason has pointed out here.

    If you are looking to link build for SEO purposes, it is best to only have 1or 2 links per post ( I recommend only 1) that are SEO specific, i.e. – using your links and targeted anchor text. By supplementing that with additional links, the crawler is less likely to identify your content as spam.

    However, I have to agree with Jason that using organic linking is more substantial to your readers.

  • This is an excellent post with great linking tips.

    In terms of Google and being penalized for excessive links on a page, the shortest answer is yes. When linking within your post, if the crawler detects a large amount of links going to the same domain it will identity your content as spam, thus labeling you as a spam blogger. The best way to avoid this is to link to other outside resources that will assist your readers, exactly what Jason has pointed out here.

    If you are looking to link build for SEO purposes, it is best to only have 1or 2 links per post ( I recommend only 1) that are SEO specific, i.e. – using your links and targeted anchor text. By supplementing that with additional links, the crawler is less likely to identify your content as spam.

    However, I have to agree with Jason that using organic linking is more substantial to your readers.

  • This is an excellent post with great linking tips.

    In terms of Google and being penalized for excessive links on a page, the shortest answer is yes. When linking within your post, if the crawler detects a large amount of links going to the same domain it will identity your content as spam, thus labeling you as a spam blogger. The best way to avoid this is to link to other outside resources that will assist your readers, exactly what Jason has pointed out here.

    If you are looking to link build for SEO purposes, it is best to only have 1or 2 links per post ( I recommend only 1) that are SEO specific, i.e. – using your links and targeted anchor text. By supplementing that with additional links, the crawler is less likely to identify your content as spam.

    However, I have to agree with Jason that using organic linking is more substantial to your readers.

    • Wow. Thanks Crystal. You make me sound pretty smart. You're welcome back anytime. Heh.

  • Thanks the quick response! I build links in much the same way, so long as it's relevant and timely I link to it. We'll await the SEO gurus' responses.

  • Thanks the quick response! I build links in much the same way, so long as it's relevant and timely I link to it. We'll await the SEO gurus' responses.

  • Good and fair points, Mr. Dykeman. Thanks for this. I can see the good and bad of it, but to reiterate a response from earlier, I link because it's relevant and useful to the reader, not to trick SEO results. As such, I'll absolutely link to as many resources as need be.

    I do agree it can be a bit blurry, though. Worth considering when doing. Thanks man.

  • Good and fair points, Mr. Dykeman. Thanks for this. I can see the good and bad of it, but to reiterate a response from earlier, I link because it's relevant and useful to the reader, not to trick SEO results. As such, I'll absolutely link to as many resources as need be.

    I do agree it can be a bit blurry, though. Worth considering when doing. Thanks man.

  • I'd defer to some SEO folks to answer that more precisely, but I am fairly confident that depending upon the number of links and to which sites, while also considering the number of links back from those sites, there is a such thing as too much of a good thing. My measuring stick (which the SEO folks will shudder at, I'm sure) is whether or not the link is natural and relevant. I don't do math. Sure, that's a weakness if you're trying to pinpoint efficiently of your linking as it relates to SEO, but I've always just considered doing so akin to gaming the system. If it's relevant and not redundant, link away. And I'll ask some SEO types to address your question, here, too.

  • I'd defer to some SEO folks to answer that more precisely, but I am fairly confident that depending upon the number of links and to which sites, while also considering the number of links back from those sites, there is a such thing as too much of a good thing. My measuring stick (which the SEO folks will shudder at, I'm sure) is whether or not the link is natural and relevant. I don't do math. Sure, that's a weakness if you're trying to pinpoint efficiently of your linking as it relates to SEO, but I've always just considered doing so akin to gaming the system. If it's relevant and not redundant, link away. And I'll ask some SEO types to address your question, here, too.

  • Thank you for reading/saving/re-reading! Much appreciated.

  • Thank you for reading/saving/re-reading! Much appreciated.

  • Thank you and you're welcome!

  • Thank you and you're welcome!

  • Lots of great stuff here. I'd like to dive into one point in particular: linking to many (unrelated) words in a sentence in order to send link love out to other bloggers.

    There are a number of reasons why I don't favor this approach.

    One: the links tend to blur together, especially if you have any eyesight problems and/or a smaller font on your text. Thus, they can be missed or skipped if one isn't careful.

    Two: if you're concerned about SEO and stuff, the anchor text on the keywords isn't always relevant. Yes, this is a bit nit-picky, but it's worth considering.

    Don't get me wrong – it's still considerate to be linking this way. I'm just wondering how effective it is.

  • Lots of great stuff here. I'd like to dive into one point in particular: linking to many (unrelated) words in a sentence in order to send link love out to other bloggers.

    There are a number of reasons why I don't favor this approach.

    One: the links tend to blur together, especially if you have any eyesight problems and/or a smaller font on your text. Thus, they can be missed or skipped if one isn't careful.

    Two: if you're concerned about SEO and stuff, the anchor text on the keywords isn't always relevant. Yes, this is a bit nit-picky, but it's worth considering.

    Don't get me wrong – it's still considerate to be linking this way. I'm just wondering how effective it is.

  • Lots of great stuff here. I'd like to dive into one point in particular: linking to many (unrelated) words in a sentence in order to send link love out to other bloggers.

    There are a number of reasons why I don't favor this approach.

    One: the links tend to blur together, especially if you have any eyesight problems and/or a smaller font on your text. Thus, they can be missed or skipped if one isn't careful.

    Two: if you're concerned about SEO and stuff, the anchor text on the keywords isn't always relevant. Yes, this is a bit nit-picky, but it's worth considering.

    Don't get me wrong – it's still considerate to be linking this way. I'm just wondering how effective it is.

    • Good and fair points, Mr. Dykeman. Thanks for this. I can see the good and bad of it, but to reiterate a response from earlier, I link because it's relevant and useful to the reader, not to trick SEO results. As such, I'll absolutely link to as many resources as need be.

      I do agree it can be a bit blurry, though. Worth considering when doing. Thanks man.

  • A quick question about link building….Does Google penalize for excessive linking on a page (Google sees it as a spam page)? I've heard different opinions and different numbers on this topic. Any thoughts would be much appreciated.

  • A quick question about link building….Does Google penalize for excessive linking on a page (Google sees it as a spam page)? I've heard different opinions and different numbers on this topic. Any thoughts would be much appreciated.

  • A quick question about link building….Does Google penalize for excessive linking on a page (Google sees it as a spam page)? I've heard different opinions and different numbers on this topic. Any thoughts would be much appreciated.

    • I'd defer to some SEO folks to answer that more precisely, but I am fairly confident that depending upon the number of links and to which sites, while also considering the number of links back from those sites, there is a such thing as too much of a good thing. My measuring stick (which the SEO folks will shudder at, I'm sure) is whether or not the link is natural and relevant. I don't do math. Sure, that's a weakness if you're trying to pinpoint efficiently of your linking as it relates to SEO, but I've always just considered doing so akin to gaming the system. If it's relevant and not redundant, link away. And I'll ask some SEO types to address your question, here, too.

      • Thanks the quick response! I build links in much the same way, so long as it's relevant and timely I link to it. We'll await the SEO gurus' responses.

  • This post has been saved, for constant re-reading! thanks for the insight

  • This post has been saved, for constant re-reading! thanks for the insight

  • Great summery and useful explanations. Thanks to for the 'very' link to claremunn.com.

  • Great summery and useful explanations. Thanks to for the 'very' link to claremunn.com.

  • Great summery and useful explanations. Thanks to for the 'very' link to claremunn.com.

    • This post has been saved, for constant re-reading! thanks for the insight

      • Thank you for reading/saving/re-reading! Much appreciated.

    • Thank you and you're welcome!