Integrating Social Media Across The Organization

by Jason Falls |

Operationalizing social media across the organization is perhaps on of the most challenging aspects of social media for companies and brands. Too many look at social media as a consumer-facing communications channel and forget that departments from HR to research and development and even internal collaboration among divisions can all be helped by social technologies and strategies.

We’re addressing that issue at Explore Dallas-Fort Worth in several discussions, one major one led by Zena Weist, Vice-President of Digital Strategy for Edelman. Her experience at brands like Embarq, Sprint and H&R Block, plus the brands she’s working with in her current role, gives her a unique and experienced look at how to incorporate social across the organization. She’ll share not just advice, but case studies on how to do it.

I caught up with Zena recently to get some good information from her before the event and for those of you who may not be able to attend. I asked her why companies funnel social media into a consumer-side communications channel, how we can get our organizations to move that thinking to internal and cross-silo mechanisms, how marketers can be in front of policy issues and more.


You won’t want to miss the business insights Zena has to give at Explore Dallas-Fort Worth. She’ll be speaking there, along with an all-star lineup that includes AT&T’s Chris Baccus, Radio Shack’s Adrian Parker, Brian Clark from Copyblogger, Tom Webster from Edison Research, Nichole Kelly of Full Frontal ROI, Tim Hayden from 44 Doors, DJ Waldow from Waldow Social and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception is $400, but let’s see if you’re paying attention! Register and use the code “ILOVESME” and you’ll get the early-bird price of $250, no matter what! Can’t be that! Go reserve your spot!

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at socialmediaexplorer.com/product/events.


About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).