Internal Social Media Ecosystem [Infographic]

by Mark Smiciklas |

As social media becomes ubiquitous the business benefits of its use as an (external) audience engagement tool are becoming more widespread and tangible. As a result, more and more organizations are starting to look at leveraging social media dynamics internally. But what steps do you need to take in order to develop an internal social media initiative that will help you communicate and connect with employees? What does internal social media look like?

This infographic uses a beehive metaphor to visualize an organization’s internal social media ecosystem. The model was inspired by a study and accompanying fact sheet jointly sponsored by APCO Worldwide and Gagen MacDonald.  “Unleashing the Power of Social Media Within Your Organization” and “Harness the Power of Internal Social Media” explore internal social media programs and how companies communicate with their employees.

Have you experienced the use of social media inside an organization? What are some of the benefits and challenges associated with internal social media? The comments are yours.

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About the Author

Mark Smiciklas

Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at Solopreneur.ca and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.