Listening Isn’t Hard. Neither Is Reading.

by Jason Falls |

On July 2, I poked around Nielsen’s website trying to find a simple piece of information. Since I could not find it, I decided these Nielsen people were probably smart and had a website form for people to fill out when wanting to ask questions. They did have one. I filled it out. It contained the following information:

Six days later, I received the response:

Thank you for the response, Nielsen. And thank you for making sure to read and answer my question. I certainly understand with the influx of messages you must get and the holiday in between there may have been a lapse in response. It’s a good thing you don’t use auto-responder emails. Even if you would have responded right away, it would prove no one read the inquiry and wouldn’t help. So, I understand the lapse in response and am glad someone did, in fact, consider my inquiry and offer up the information requested.

Exactly 0.02 percent of me thinks Nielsen’s data is useful. But then again, that’s all the sample they need, right?


About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).