My Pitch Log Mashup, Vol 2

by Jason Falls |
Jason Falls
Jason Falls

As I told you a few weeks ago, I get a lot of pitches each week that are good enough to write about, but are skipped because I either don’t have time or there are other, more pressing or important posts I want to get to. As a result, I’ve decided to compile a mashup of information I’ve come across or been pitched from time-to-time to ensure I share relevant items with you. This is volume two of that effort. See Volume 1 here.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

My Pitch Log Mashup, Vol. 2

Big On Bigelow Tea

Bigelow Tea’s Cindi Bigelow did a guerrilla video of sorts asking people in New York City about Bigelow Tea to get some consumer insight on how her product is doing. The company posted the video on YouTube and their blog. There’s not a great deal of innovation there, but the fact the company president (or CEO, I forget which or both) was out connecting with consumers getting feedback is cool. I’ll have to have my friends in the city send me some Bigelow Tea to try.

Dog On It

Spencer Quinn’s book Chet the Dog is using social media to promote the book in a fun and unique way. Chet has a blog and a Twitter feed. It’s a little gimmicky, but still new, so what the hell, right? I’m sure it will help sell a few books, so it can’t all be bad. The book is a mystery written in the voice of Chet the dog, so I’d guess it’s probably funny-ish, too. Check it out on Amazon here.


One of the founders of Surchur reached out to me about their social media monitoring platform. It’s a custom search engine that tries to do what the big monitoring firms do and it does a pretty good job. While I found the search mechanism to be not quite as good as some of the paid solutions, Surchur is well designed and organized and has some neat features. They have a “SurchMeter” which gives you kind of a quick score on your search term to see its popularity on Surchur, blogs and Tweets on Twitter. The also have a hot topics and catching fire list that shows you what’s popular right now in conversations on the web. It’s free and pretty useful. Check it out.


Zooity launched this week. It gives you a one-stop stop for links to all your blogs, social media profiles, etc. It doesn’t seem to be much more than an aggregator without the aggregation – just links, but I haven’t spent a lot of time on it. Danny Brown has, though. Maybe he’ll tell us about it in the comments or blog it soon.

Let us know what you think about these sites, platforms and programs in the comments.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).