My Pitch Log Mashup, Vol. 6

by Jason Falls |

The pitches keep rolling in. I don’t think they’ll ever stop. But I will say that I’m getting less pitches that are completely irrelevant to my audience — you — but am still getting an inordinate number of those that don’t follow one of my big rules/pet peeves — Do Not Copy and Paste Your Press Release into the email! Those get deleted right away. Sorry you’re missing the info. Maybe those PR folks will figure it out someday.

As a reminder, this series is a collection of the sites, services, platforms and programs I get pitched by PR folks, start-up entrepreneurs and various others that I either don’t have the time or the interest in really writing full blog posts about, but are probably somehow still interesting or useful for you.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

My Pitch Log Mashup, Vol. 6

Are DVRs Killing TV Advertising?

The DVR Research Institute (who knew there was one?) recently conducted a research project by surveying 200 leading advertising executives on their strategic response to the increase in DVR viewership. Not surprisingly to me (though apparently it was to the DVR Research Institute), ad executives and their agencies aren’t confident they know how to battle the challenge of people fast-forwarding through commercials.

The information is interesting and is worth looking at if you’re in the ad business or are a major brand that spends money on television advertising. The bottom line in the problem for me is that advertisers need to find more meaningful and non-interruptive ways to connect with their consumers. Not that TV advertising is completely dead or irrelevant, it’s not. But finding the right time and place to inject television advertising is becoming harder. The survey doesn’t have solutions, but illustrates some of the attitudes and challenges. You can find the full report and more information here.

Non-Profits Use Of Social Media

A combination of NTEN, Common Knowledge and ThePort Network has conduced a survey examining the nonprofit industry’s use of social networking for marketing and fundraising. You can see the results at http://nonprofitsocialnetworksurvey.com. Nothing astonishing in the results that I could see other than 80 percent are reportedly committing at least one quarter of a full-time person’s time to social networking efforts. Over half foresee increasing social networking staffing over the next year. A summary of the findings can be found here.

And They’re Off

The Great Social Media Race is already underway and lasts through June 13. It’s an experiment designed to determine which online social networking venue is the most effective in spreading a message and driving tangible results for a great cause. The initiative will track the effectiveness of a blog (http://www.teamtom.org), Twitter, Facebook, LinkedIn, and MySpace for eight weeks (April 13-June 13) a measure the amount of both connections and donations received.

While the Great Social Media Race is a worthwhile experiment in determining the effectiveness of social media, it also helps a wonderful cause. “Team Tom” was created by Virginian Jennifer Keating in honor of her late father, Tom Bell, to raise funds for cancer research. He was an Arlington County (Virginia) Police Force member and a popular part-time radio personality in the Washington, D.C., market. Tragically, he lost his battle with leukemia on April 25, 2006.

Check it out and get involved at TeamTom.org.

eSocialWeb Launches

There’s another rank/rate your favorite websites. It doesn’t appear revolutionary but has some potential. It’s eSocialWeb.com. Users can vote for, review and share their favorite websites. It seems like a Digg only for websites rather than specific content. If you see anything there that might be noteworthy I may have missed, drop it in the comments.

Searchles Offers Related Content Widget

You probably notice the “related links” at the bottom of many of our posts on Social Media Explorer. We use a combination of Zemanta and Apture, along with some manual additions. Searchles is now offering a related posts widget for bloggers that is pretty useful and cool. They also have a widget that will allow you to show off related Tweets. Both worth checking out. There’s some SEO benefit as well as your content is indexed on the Searchles site which provides the all important links back to relevant content, both from them and the other relevant content widget users. You can download it here: http://www.searchles.com/misc/bloggers.

Skin It Your Way

I ran into one of the guys from MusicSkins.com at South by Southwest. I’m glad he followed up with me because I completely forgot to let you know about them. MusicSkins allows you to order customized skins for your laptop, cell phone, MP3 player or other gadget. Other than not using True Blue-era Madonna as a front page example, I dig their site and stuff. If you’re a big fan of an artist and wanna pimp your wares with their album covers, pics, etc., this is your site. Check ’em out.

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).