Persistence: The Key to Social Media Strategy - Social Media Explorer
Persistence: The Key to Social Media Strategy
Persistence: The Key to Social Media Strategy
by

“After deciding on a course of action, stick to it. This gives your plan the strength of consistency of action.” Gerald Michaelson – Sun Tzu for Success

David Finch
David Finch

In my recent post, “How to Embrace the Process of Social Media” I communicated my ideas, “that the implementation of a social media strategy is a process more then just one or two events.” The engine that keeps that process moving forward is the discipline of being persistent.

Being persistent in your engagement within the communities that you are a part of communicates your willingness to make an investment versus the “get rich quick” approach that always want to “cash in” before they’ve every added anything of value. It’s this approach that is becoming very common as social media is introduced to the masses as an arsenal of tools rather then access points into groups of people, ideas and communities.

However, if you are developing a social media strategy with people and communities in mind, you’ll be more open to embrace an approach that rewards patience and persistence. Here is a simple guide to consider when mapping out your own strategy of engagement.

Here are three concepts to consider when developing your social media strategy.

sydney opera house - surreal steps
Image by Chewy Chua via Flickr

Build in Phases
We’ve been told that Rome wasn’t built in a day and neither will your strategy, so consider building it out in phases. Whether your developing a Facebook brand strategy or a content centric information channel, launch it, monitor its degree of interaction, both the sentiment and tone and then make adjustments around the components where you’re receiving the most engagement.

This phase of your strategy demands being persistent in developing fresh content as well as monitoring how it’s being received. As you begin to determine what works for your brand or organization you begin to embrace the originality of your own strategy instead of just copying someone else’s. It’s through this methodical, persistent approach that you are able to be more streamed-lined because your able to identify what is working before being overwhelmed by adding more outlet channels.

Do the Basics
I’ve been guilty many times in getting the horse before the cart. This led to delays and frustrations that could have been avoided if I would have committed to learning the basics and doing them well. One of the ways to get in shape is to do the basic things that generate better health, loss of weight and a toned body. Now matter how you look at it this only happens by eating healthy and implementing an exercise routine. Social media has its “routines” that cannot be avoided.

Your social media strategy will always involve adding value to others and being a human face rather then just a brand or an organization. This aspect of social media will always be the foundation of social interaction.

Integrate Multiple Methods of Engagement

Now after being persistent at the basics and you’ve developed your methods of engagement in phases, now it’s time to integrate all those platforms into one concentrated effort. At this point, you now are creating content centric channels with blogs, video, images, and audio that you now can distribute within the communities that you are actively engaged in. You’ve created and interacted within channels such as Facebook, Twitter, Myspace and others and due to your persistent approach to adding value this now affords you the opportunity to promote your content, products etc.

With an understanding of the type of content that is being received and shared through the multiple platforms of distribution, you now can begin to measure the effectiveness of your strategy.

Final Thought
The key to any strategy will always be persistence. If your ideas fail, get back up and try again. If no one engages with your content, be brutally honest, stay persistent and keep moving forward.

What factors are important to you when you begin to map out your strategies?

The comment section is now open for you!

Reblog this post [with Zemanta]

About the Author

David Finch
  • Pingback: sony voucher code()

  • Pingback: jetpack joyride cheats android no survey()

  • Pingback: airplane games()

  • Pingback: pool live tour hack coins()

  • Pingback: gentingbet188 agen bola deposit 100rb()

  • Pingback: world of tanks gold generator()

  • Pingback: California Replacement Windows Ontario()

  • Pingback: Precisely what is the greatest pattern pertaining to back garden garden sheds?()

  • Pingback: Seiko Monster()

  • Pingback: visit the next web page()

  • Pingback: panda()

  • Pingback: dedicated server()

  • Pingback: abs()

  • Pingback: weight loss()

  • Pingback: Develop a social media strategy for your restaurant! | The Blender | Food and Beverage Marketing()

  • Pingback: Legal Marketing: 5 Keys to Developing a Social Media Strategy for Your Law Firm | Tom Matte()

  • Pingback: Legal Marketing: 5 Keys to Developing a Social Media Strategy for Your Law Firm « LegalEase()

  • It's wonderful to read about a female poet coming of age in this era, especially with Anne Sexton as a mentor for a short while, but so many other poetic luminaries as well. I'm also finding it encouraging to know, being 38 myself, that one can jumpstart her career at this age. Thank you for this inspiring interview, Julie Kane. http://www.Like-Acer.com
    write's unique point.It is useful and benefit to your daily life.You can go those
    http://www.chaneloutletstores.com

  • Pingback: Social Media: A Process Not Just a Destination « iDrive Interactive()

  • hawleyroddick

    Social Media-tor is a term I coined for what we do when we help clients develop an online presence. From my Web site:
    “I will give your firm a presence in the social media. Describe your services and competitive edge to me, and I'll represent you on Twitter and Facebook, will help your LinkedIn members make the most of that networking site, and will write a blog for your firm (from your firm's online address).”

  • DrGerius

    buy prednisone – prednisone,buy prednisone – prednisone,buy viagra – viagra,buy fioricet – fioricet,buy ativan – ativan,buy tramadol – tramadol,buy lexapro – lexapro,buy synthroid – synthroid,buy valtrex – valtrex,buy cipro – cipro,buy prednisone – prednisone

  • Pingback: Hello world! « Professional Mojo’s Blog()

  • RT: @fanalytics: Why persistence is the key to a successful Social Media strategy http://bit.ly/fs6397

    This comment was originally posted on Twitter

  • Homeboy’s got knowledge: RT @fanalytics Why persistence is the key to a successful Social Media strategy http://bit.ly/fs6397

    This comment was originally posted on Twitter

  • Why persistence is the key to a successful Social Media strategy http://bit.ly/fs6397

    This comment was originally posted on Twitter

  • Pingback: 100 Top Freelancing Blogs | Freelancing and Outsourcing Tips, Commentary, Analysis, and News from oDesk()

  • Pingback: Investor Relations 2.0; What it is and what it is NOT | TomAllinder.com()

  • aha! beharrlichkeit als erfolgsfaktor nr 1 im social media marketing http://tinyurl.com/cxux3k

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy – http://tinyurl.com/cxux3k

    This comment was originally posted on Twitter

  • David Finch – Persistence: The Key To Social Media Strategy: http://twurl.nl/vhqryp

    This comment was originally posted on Twitter

  • Reading: “Persistence: The Key to Social Media Strategy | Social Media Explorer” ( http://tinyurl.com/cxux3k )

    This comment was originally posted on Twitter

  • This is absolutely spot on! All too many are expecting use of social media to be an extension of the instant gratification world. They are wrong. The other part of what David said here is there are many, many (if not most) that see social media, its platforms and whatnot as “an arsenal of tools”. What I see people doing is using old marketing techniques on social media platforms to blast out the same old message. It doesn't work that way.

  • This is absolutely spot on! All too many are expecting use of social media to be an extension of the instant gratification world. They are wrong. The other part of what David said here is there are many, many (if not most) that see social media, its platforms and whatnot as “an arsenal of tools”. What I see people doing is using old marketing techniques on social media platforms to blast out the same old message. It doesn't work that way.

  • This is absolutely spot on! All too many are expecting use of social media to be an extension of the instant gratification world. They are wrong. The other part of what David said here is there are many, many (if not most) that see social media, its platforms and whatnot as “an arsenal of tools”. What I see people doing is using old marketing techniques on social media platforms to blast out the same old message. It doesn't work that way.

  • This is absolutely spot on! All too many are expecting use of social media to be an extension of the instant gratification world. They are wrong. The other part of what David said here is there are many, many (if not most) that see social media, its platforms and whatnot as “an arsenal of tools”. What I see people doing is using old marketing techniques on social media platforms to blast out the same old message. It doesn't work that way.

  • This is absolutely spot on! All too many are expecting use of social media to be an extension of the instant gratification world. They are wrong. The other part of what David said here is there are many, many (if not most) that see social media, its platforms and whatnot as “an arsenal of tools”. What I see people doing is using old marketing techniques on social media platforms to blast out the same old message. It doesn't work that way.

  • This is absolutely spot on! All too many are expecting use of social media to be an extension of the instant gratification world. They are wrong. The other part of what David said here is there are many, many (if not most) that see social media, its platforms and whatnot as “an arsenal of tools”. What I see people doing is using old marketing techniques on social media platforms to blast out the same old message. It doesn't work that way.

  • Persistence: The key to social media strategy: The http://is.gd/qDMw Great advice from @davidfinch

    This comment was originally posted on Twitter

  • Embracing social media – http://www.socialmediaexplorer.com/2009/04/03/persistence-the-key-to-social-media-strategy/

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy: “After deciding on a course of action, stick to it. This gives yo.. http://cli.gs/BX4y9u

    This comment was originally posted on Twitter

  • RT @hallublin: RT @Ribeezie: Reading: “Persistence: the Key to Social Media Strategy” http://tinyurl.com/cxux3k Consistency is key!

    This comment was originally posted on Twitter

  • RT @Ribeezie: Reading: “Persistence: the Key to Social Media Strategy” http://tinyurl.com/cxux3k Consistency is key!

    This comment was originally posted on Twitter

  • Reading: “Persistence: the Key to Social Media Strategy” http://tinyurl.com/cxux3k Consistency is key!

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://tinyurl.com/cxux3k @JasonFalls

    This comment was originally posted on Twitter

  • RT @garymintchell Persistence is the key – social media strategy http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • RT @garymintchell: Persistence is the key – social media strategy http://bit.ly/3ahS0O (great blog post, also like the post linked within)

    This comment was originally posted on Twitter

  • Persistence is the key – social media strategy http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • RT @yrkrishi: Persistence: The Key to Social Media Strategy http://ow.ly/2aUt A very good article indeed.

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://ow.ly/2aUt

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://tinyurl.com/cxux3k from: @JasonFalls

    This comment was originally posted on Twitter

  • Great post by @davidfinch: “Persistence: The Key to Social Media Strategy.” http://bit.ly/dSH5y #w2e

    This comment was originally posted on Twitter

  • Reading: @davidfinch’s Persistence: The Key to Social Media Strategy http://tinyurl.com/cxux3k

    This comment was originally posted on Twitter

  • All kinds of “organic,” not-directly-payed-for marketing take boatloads of patience and persistence. If you want overnight results, go buy a Superbowl commercial and make sure it's really snazzy.

  • All kinds of “organic,” not-directly-payed-for marketing take boatloads of patience and persistence. If you want overnight results, go buy a Superbowl commercial and make sure it's really snazzy.

  • All kinds of “organic,” not-directly-payed-for marketing take boatloads of patience and persistence. If you want overnight results, go buy a Superbowl commercial and make sure it's really snazzy.

  • All kinds of “organic,” not-directly-payed-for marketing take boatloads of patience and persistence. If you want overnight results, go buy a Superbowl commercial and make sure it's really snazzy.

  • All kinds of “organic,” not-directly-payed-for marketing take boatloads of patience and persistence. If you want overnight results, go buy a Superbowl commercial and make sure it's really snazzy.

  • All kinds of “organic,” not-directly-payed-for marketing take boatloads of patience and persistence. If you want overnight results, go buy a Superbowl commercial and make sure it's really snazzy.

  • RT @nachobottinelli reading: “Persistence: The Key to Social Media Strategy” http://bit.ly/5ZiVe

    This comment was originally posted on Twitter

  • reading: “Persistence: The Key to Social Media Strategy” http://bit.ly/5ZiVe

    This comment was originally posted on Twitter

  • My thoughts exactly on social media planning..embrace two keywords….phases and patience…http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • Persistence in the right direction is key. Persistence in doing something that clearly isn't working is just silly. This is where experience pays off, and sadly most corporates just don't know the difference.

  • Persistence in the right direction is key. Persistence in doing something that clearly isn't working is just silly. This is where experience pays off, and sadly most corporates just don't know the difference.

  • Persistence in the right direction is key. Persistence in doing something that clearly isn't working is just silly. This is where experience pays off, and sadly most corporates just don't know the difference.

  • Persistence in the right direction is key. Persistence in doing something that clearly isn't working is just silly. This is where experience pays off, and sadly most corporates just don't know the difference.

  • Persistence in the right direction is key. Persistence in doing something that clearly isn't working is just silly. This is where experience pays off, and sadly most corporates just don't know the difference.

  • Persistence in the right direction is key. Persistence in doing something that clearly isn't working is just silly. This is where experience pays off, and sadly most corporates just don't know the difference.

  • RT @prebynski: RT @JDEbberly: Persistence: The Key to Social Media Strategy http://sn.im/f8mxp

    This comment was originally posted on Twitter

  • RT @JDEbberly: Persistence: The Key to Social Media Strategy http://sn.im/f8mxp

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy | Social Media Explorer – http://sn.im/f8mxp

    This comment was originally posted on Twitter

  • I could not agree more with this assessment David. It can be a slow/grinding and things may not develop as fast as you want them too. However, it is fantastic when a campaign, strategy or community is correctly leveraged. It's half networking, mostly sweat and a whole lot of work but I love it and to me it couldn't be more worth the effort.

  • I could not agree more with this assessment David. It can be a slow/grinding and things may not develop as fast as you want them too. However, it is fantastic when a campaign, strategy or community is correctly leveraged. It's half networking, mostly sweat and a whole lot of work but I love it and to me it couldn't be more worth the effort.

  • I could not agree more with this assessment David. It can be a slow/grinding and things may not develop as fast as you want them too. However, it is fantastic when a campaign, strategy or community is correctly leveraged. It's half networking, mostly sweat and a whole lot of work but I love it and to me it couldn't be more worth the effort.

  • I could not agree more with this assessment David. It can be a slow/grinding and things may not develop as fast as you want them too. However, it is fantastic when a campaign, strategy or community is correctly leveraged. It's half networking, mostly sweat and a whole lot of work but I love it and to me it couldn't be more worth the effort.

  • I could not agree more with this assessment David. It can be a slow/grinding and things may not develop as fast as you want them too. However, it is fantastic when a campaign, strategy or community is correctly leveraged. It's half networking, mostly sweat and a whole lot of work but I love it and to me it couldn't be more worth the effort.

  • I could not agree more with this assessment David. It can be a slow/grinding and things may not develop as fast as you want them too. However, it is fantastic when a campaign, strategy or community is correctly leveraged. It's half networking, mostly sweat and a whole lot of work but I love it and to me it couldn't be more worth the effort.

  • “Persistence: The Key to Social Media Strategy” by @davidfinch . Steady drop works wonder > http://tr.im/ifWp

    This comment was originally posted on Twitter

  • “Persistence: The Key to Social Media Strategy” by @davidfinch . Steady drop works wonder > http://tr.im/ifWp

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy by @DavidFinch [via Social Media Explorer] http://ow.ly/21rl

    This comment was originally posted on Twitter

  • http://tinyurl.com/cpma2q good article

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://tinyurl.com/cpma2q

    This comment was originally posted on Twitter

  • Persistence, The Key to Social Media Strategy: http://is.gd/qDMw (via Social Media Explorer Blog)

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://tinyurl.com/cxux3k from: @JasonFalls

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://tinyurl.com/cxux3k from: @JasonFalls

    This comment was originally posted on Twitter

  • @davidfinch – “Persistence: The Key to Social Media Strategy.” http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • RT: @Don_Crowther: Persistence: The Key to Social Media Strategy http://ow.ly/20bk

    This comment was originally posted on Twitter

  • RT @Don_Crowther: Persistence: The Key to Social Media Strategy http://ow.ly/20bk Booyah!

    This comment was originally posted on Twitter

  • Giving a Twitter Demo. Here’s a link on Social Media Strategy http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy – http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • Always with great posts! @JasonFalls @davidfinch >>> Persistence: The Key to Social Media Strategy http://cli.gs/persistence #followfriday

    This comment was originally posted on Twitter

  • Always with great posts! @JasonFalls >>> Persistence: The Key to Social Media Strategy http://cli.gs/persistence #followfriday

    This comment was originally posted on Twitter

  • Persistence key to social media strategy… as with any strategy, really. Patience = good. From David Finch: http://tinyurl.com/cxux3k

    This comment was originally posted on Twitter

  • plus TIME & PATIENCE RT @criticalmass: PERSISTENCE: The Key to Social Media Strategy: http://snurl.com/f5gro

    This comment was originally posted on Twitter

  • RT @criticalmass Persistence: The Key to Social Media Strategy: http://snurl.com/f5gro

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy: http://snurl.com/f5gro

    This comment was originally posted on Twitter

  • Persistence is the key to social media http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • RT @carlosfusa Reading: “Persistence: The Key to Social Media Strategy | Social Media Explorer” ( http://tinyurl.com/cxux3k )

    This comment was originally posted on Twitter

  • Pingback: SmartBlog On Social Media » Blog Archive » Today’s bonus tracks()

  • RT @carlosfusa: Reading: “Persistence: The Key to Social Media Strategy | Social Media Explorer” ( http://tinyurl.com/cxux3k )

    This comment was originally posted on Twitter

  • RT @D_and_E: An interesting read from @davidfinch – “Persistence: The Key to Social Media Strategy.” http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://tinyurl.com/cpma2q #feedly

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://ff.im/-1TKqr

    This comment was originally posted on Twitter

  • RT @mchamberlin: Solid post from Social Media Explorer. Persistence, grashopper and you shall reap SocMed fruit. http://bit.ly/3GyAsM Agreed

    This comment was originally posted on Twitter

  • RT @echandler: Recent post by @davidfinch on persistence in social media strategy is brilliant – http://tinyurl.com/cxux3k a very good p …

    This comment was originally posted on Twitter

  • RT @carlosfusa Reading: “Persistence: The Key to Social Media Strategy | Social Media Explorer” ( http://tinyurl.com/cxux3k )

    This comment was originally posted on Twitter

  • Reading: “Persistence: The Key to Social Media Strategy | Social Media Explorer” ( http://tinyurl.com/cxux3k )

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://ping.fm/515qB

    This comment was originally posted on Twitter

  • ANOTHER rock solid post from Social Media Explorer. Persistence, grashopper. Then you shall reap SocMed fruit. http://bit.ly/3GyAsM

    This comment was originally posted on Twitter

  • Recent post by @davidfinch on persistence in social media strategy is brilliant – http://tinyurl.com/cxux3k a very good post!

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy | Social Media Explorer http://tinyurl.com/cxux3k

    This comment was originally posted on Twitter

  • Great point David. It can be summed up in part with the adage that “social media is a commitmemt, not a campaign.”

  • Great point David. It can be summed up in part with the adage that “social media is a commitmemt, not a campaign.”

  • Great point David. It can be summed up in part with the adage that “social media is a commitmemt, not a campaign.”

  • Great point David. It can be summed up in part with the adage that “social media is a commitmemt, not a campaign.”

  • Great point David. It can be summed up in part with the adage that “social media is a commitmemt, not a campaign.”

  • Great point David. It can be summed up in part with the adage that “social media is a commitmemt, not a campaign.”

  • An interesting read from @davidfinch – “Persistence: The Key to Social Media Strategy.” http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://tr.im/iccL

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy- http://fleck.com/MpgM6

    This comment was originally posted on Twitter

  • Agreed on being persistent, but just ensure your roadmap is correct. Going persistently down the wrong trail is even more dangerous.

  • Agreed on being persistent, but just ensure your roadmap is correct. Going persistently down the wrong trail is even more dangerous.

  • Agreed on being persistent, but just ensure your roadmap is correct. Going persistently down the wrong trail is even more dangerous.

  • Agreed on being persistent, but just ensure your roadmap is correct. Going persistently down the wrong trail is even more dangerous.

  • Agreed on being persistent, but just ensure your roadmap is correct. Going persistently down the wrong trail is even more dangerous.

  • Agreed on being persistent, but just ensure your roadmap is correct. Going persistently down the wrong trail is even more dangerous.

  • liked this post from @davidfinch – “Persistence: The Key to Social Media Strategy” – http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • In SM patience is a virtue! Persistence: The Key to Social Media Strategy- http://bit.ly/3ahS0O

    This comment was originally posted on Twitter

  • Persistence: The Key to Social Media Strategy http://bit.ly/SuotI

    This comment was originally posted on Twitter

  • Social Media Explore Persistence: The Key to Social Media Strategy: “After deciding on.. http://twurl.nl/gzmki2

    This comment was originally posted on Twitter

  • SMExplorer: Persistence: The Key to Social Media Strategy: “After deciding on a course of actio.. http://tinyurl.com/cpma2q

    This comment was originally posted on Twitter