Discovering Twitter's Postholes
Recognizing Twitter’s Postholes
Recognizing Twitter’s Postholes
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Technology changes, as do technology companies. Twitter is one such company that has evolved since it debuted in 2006. For the longest time, we bemoaned the fact that this new, fascinating platform wouldn’t last because most people didn’t get it or its apparent lack of a business model.

But people are catching on … slowly, for certain. Edison & Arbitron Research discussed today by Tom Webster at BlogWorld & New Media Expo indicates only eight percent of American’s use Twitter — and many of those eight percent only use it a couple times a month. And the platform’s business model, though puzzling still, has started to take shape with sponsored Tweets and hashtags, etc.

But taking a step back and looking at what can sustain the company and provide profits for its investors, you see things a little differently. With Tuesday’s official announcement that Twitter acquired TweetDeck, Ike Pigott got to thinking about the signals that we’re seeing from the microblogging platform. See if you think we’re seeing Twitter’s Postholes accurately:

Twitter’s Postholes from Isaac Pigott on Vimeo.

Happy to hear your feedback. What do you think Twitter is becoming? And will you like it?

The comments are yours.

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
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  • Mack Collier

    Interesting thoughts, Ike.  I’ve been talking to a lot of people that run Twitter Chats and we think the recent changes to Twitter’s TOS that effectively shut down sites like WTHashtag that were creating transcripts from hashtags is an ominous sign as well.

    I have a feeling that Twitter is going to look a lot different in a year than it does now.  

  • what I find courious about all of this is that Twitter Search has not been effected. You can still subscribe to an RSS Feed through Twitter Search. Just type from:username in and you will see. I made a video of the process for a project I am working on if you need more details http://www.screenr.com/Qf9 . I think that not capitalizing on their Search would be a big mistake. I wonder if they have any plans for it?

    • Susan, you can subscribe to a search, but you would have to wash that through Yahoo Pipes or something to be able to cull out the mentions. And now we’re not talking about any sort of real-time application.

      I’ve said for a long time that the real value in Twitter is embedded in what is now years of data-points and relationships, that we don’t yet even have the tools to mine properly. Twitter is moving in that direction too – and it’s heavyweight business model might just be built around access to rich historical data.  (Hence, the need to wall everything off so no one else can replicate it.)

      • Good points.

        I see what you are saying more clearly now.

      • Good points.

        I see what you are saying more clearly now.

      • Good points.

        I see what you are saying more clearly now.

      • Good points.

        I see what you are saying more clearly now.