Recognizing Twitter’s Postholes

by Jason Falls |

Technology changes, as do technology companies. Twitter is one such company that has evolved since it debuted in 2006. For the longest time, we bemoaned the fact that this new, fascinating platform wouldn’t last because most people didn’t get it or its apparent lack of a business model.

But people are catching on … slowly, for certain. Edison & Arbitron Research discussed today by Tom Webster at BlogWorld & New Media Expo indicates only eight percent of American’s use Twitter — and many of those eight percent only use it a couple times a month. And the platform’s business model, though puzzling still, has started to take shape with sponsored Tweets and hashtags, etc.

But taking a step back and looking at what can sustain the company and provide profits for its investors, you see things a little differently. With Tuesday’s official announcement that Twitter acquired TweetDeck, Ike Pigott got to thinking about the signals that we’re seeing from the microblogging platform. See if you think we’re seeing Twitter’s Postholes accurately:

Twitter’s Postholes from Isaac Pigott on Vimeo.

Happy to hear your feedback. What do you think Twitter is becoming? And will you like it?

The comments are yours.

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).