Should I Change The Way I Share?
Should I Change The Way I Share?
by

You know by now I have a pretty solid Twitter strategy. My daily routine, unless travel or real work takes precedent, includes going through the over 400 blogs and websites whose content I subscribe to and finding the good nuggets of the day to share on Twitter, Facebook, LinkedIn and now Google+. Social channels like these have made finding and sharing content super easy and fast, but also time consuming and disorganized in aggregate.

So I’ve been thinking about how to streamline the process. While I do automate many posts (yes, I know … the social media purists will likely keel over in a fit of anti-Kumbaya rage), I still write the material that leads people to click on the link and still whole-heartedly endorse and recommend the content. I automate so that my audience doesn’t get 15 links in the span of three minutes every morning at 8:45 and then nothing from me the rest of the day. It’s my way of balancing your content diet and not appearing to just puke links each morning. (Thank you Argyle Social for making that possible.)

Automating more of the process may get a bit more impersonal, which I don’t want. Thought having a more streamlined and less time consuming process would be nice. But there’s another angle to it all: Am I supplying the content providers with less of a service by sharing those links on social networks and not on my blog? Remember the old Blog Carnival, weekly roundups where people would just link to good content? We stopped doing that (some of us anyway) about 2009 for some reason. Maybe Twitter gave us a more real-time way to share, but the SEO value of a blog link is probably still worth more than one from Twitter, isn’t it?

Not to mention, the value of driving people to your blog, capturing that attention and traffic, and potentially exposing them to some of the other cool nuggets of information or products you have to offer.

So I’m rethinking sharing a bit. And want your input. Here’s the question I’d like to ask on video. Please use the comments to share your thoughts on what might be a better way:

The comments, as always, are yours.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • Pingback: テニス ラケットアクセサリ()

  • Pingback: dogs()

  • When I know I only have a small amount off time to research and post content, I also try to automate my postings, especially on Twitter. While it is a little impersonal, I feel it’s better than many postings all at once. However, I do find that it is less beneficial, as conversations and engagement are much harder.

  • Hey Jason!

    There are definitely pros and cons of what your idea. Pros: Everything is there nice in one place and I can come to it whenever I want, while being able to go through link by link at my leisure (instead of having to go through your entire stream, possibly mix a bunch of links because you were reading the blog, etc, etc). You’re not only assisting others in finding great content, but you’re also helping their and your SEO. You’re also assisting in the entire engaging process, allowing people to tweet out more content at one time, instead of just one link after another, like you said. Cons: I’m the type of person who enjoys getting mentioned on Twitter and I also like to mention other people on Twitter. Being able to engage with the author of the post personally through Twitter as they update it, seems like a better sharing experience. Though it’s clear that you can share each individual link that you have in your aggregated post and connect with the author that way, but you see what I’m saying. Also, it seems very time consuming. If you were to do something like this, I might consider doing it once a month, something that would be special and fun. Something where you would highlight the very best of that month. Something that people will look forward to. What you’re talking about could also be put together through something like Paper.li, while I know that’s not on your site, it does pull together some great feeds from your Twitter and you could have your own online paper to accompany your blog. It is a great idea, though, if you have the time and resources! :) 

  • Muslimah Shabazz

    Good Question Jason, hmmmm I think its an okay but it seems to only benefit the poster who places that on his website and or blog and then creates a link on Facebook/Twitter…it would be good for website/blog traffic though!!!

  • Pat

    I am kind of new to this, but here goes. I see twitter’s value as “real-time”  info , I don’t always want to be following that stream though. So i would value your “digest ” idea. I can go and check out the posts during a time I have set up to do just that. One thing I am noticing is The Google+ format is inclined that way, and I really enjoy it. What is posted there by thought leaders I follow, gives me time to really go over their material and not get lost in daily minutiae.

  • I like that idea.  I think a post with your favorites all aggregated together would possibly even simplify things for many people.  Even though there is more to click through, it will take people away from all of the noise on twitter and they can look and sort through what they want to read.  Also, it might be nice for you not to be limited on the length of the summaries you give with the links.  I would still tweet links to your favorites and such.  

    One thing I might be weary of that could be worth investigating is this… While it would increase the SEO value of what you are linking to, is it possible that this could decrease the overall SEO influence of your own site?  For example, if you do this almost every day, and after a year you have 10 times the amount of outbound links you started out with, will search engines recognize this and not rate the link value as high?  

    On the other hand, maybe if you did it every so often with your absolute favorites, and these posts became some of your most popular, maybe it could increase the SEO influence of your site…

  • I did this a while back with my “Five in the Morning” series – it was fun, but it was a pretty fair amount of work that became a grind after a while. One bit of advice: if you take this approach, don’t commit to it being daily. Too much life can intrude. Make it “regularly”!

  • Hi Jason,

    I am a great fan of your;’s and am following you in Twitter. I loved the idea Niki has shared here. A digest would be of great help to us ……

  • I follow you on Twitter and RSS, so either way would work for me.  :)

    My strategy is to do both for the posts I find interesting – tweet them throughout the week and then pick the top 5 in different topics for my Friday roundup post.  I’d say you need to do what is easiest for you – for me it’s a lot faster to tweet them than collect them all in a post – I think doing that on  daily basis would be more of a strain than the tweets.  
    My way of not overwhelming followers is scheduling out the articles – instead of tweeting them all in a clump when I’m reading them, I post a link to an article every 2 hours. That way it’s a slow spread throughout the day.  

  • Thinking through the same issues, especially since I launched a Facebook page for Convince & Convert today. So, we now have: blog, Facebook personal, Facebook fan page, Linkedin, Twitter, Google Plus. That’s a lot of venues, and a lot of sharing. 

    It’s not going to help my SEO, but I’ve been thinking about compended digest stuff more like Paper.li and the like. Or, expanding what I do in my email newsletter, and send out the daily digest of stuff that way (like Smartbrief). 

    Doesn’t Chris Penn do his “the 5” every morning as a blog post AND as a series of tweets and G+? 

    Also, from a pure algorithm perspective, I would say that once there is any link from SME to a site, any additional links from SME to that site are LESS valuable than a social media mention and link. This goes double for G+, given how much Google is already baking it into the SERP formula. 

    This sounds hopelessly old school, and Lee Odden and the Slingshot SEO guys could confirm this better than me, but I think best exposure for another site from you would be a link on every page of this site (blogroll) and then tweets/fb/li/google + ?

  • I’m a fan of the way you tweet now and have never really felt it to be spammy or even too frequent for that matter. I feel like your tweets are a great source of information, good for sharing with others. That being said, I LOVE the digest idea. Too many times I feel I miss out on content because I’m not actively going back through my twitter stream to find out previous links. I think for folks who don’t use social media as part of their job will still benefit from your articles and resources and having an aggregated post or carnival with all the links you think are good and relevant would be just another phenomenal way to share the wealth.

    Stan mentioned that he sometimes has so many windows open that he doesn’t remember where they came from. I’ve had that problem too and I think having a daily digest would make it easier to keep it all organized for the readers.

    Maybe it doesn’t have to be a daily digest. Bi-weekly would work as well, or even just once a week, but then the links might pile up. Your call. You know your audience the best. Thanks for the great question – it makes you think.

    • Lynn

      I like Nikki’s suggestion. Having a digest list can make it easier to refer back to items that interested you but may have forgotten where you saw it or how you found it the first time.

  • barry brown

    You are already aggregated for me in Google Reader and it can be mined with search. On G+, I am following less than 150 people presently and have a strong Jason signal for now, but that will change as I follow more people. Twitter noise is high, which is why you’re on my Reader.

    All of that to say this; I’m good. 

    Giving content providers more value by posting links on your blog will certainly be of benefit to them, but I hope (selfish) you won’t share less on social sites.  If you want to hit a balance, perhaps a weekly wrap-up on Friday of the best links of the week would help your own traffic and reward the quality content providers.

    Hope this helps, and thanks for all you do.

  • I’ll take your content either way. But whatever you do, don’t quit tweeting the personal stuff–it’s some of my daily entertainment. (selfish) I tend to lean more towards aggregators personally. There would definitely be a drop-off in RT, I would think. Any of this fueled by Twitter’s loss of agreement with Google?

  • First off, can you have it both ways, by sharing on Twitter then doing a weekly digest?

    You know your demographic best, so I’m only guessing, but I imagine the
    Carnival is better for your business. The upsides beyond SEO include
    on-site promotion and
    pulling readers into the start of your funnel. The downside, as you
    say, is lower CTR. But that’s lower 3rd party CTR in exchange for your
    own higher CTR, if I read right. I assume your RT’s already give enough
    traffic that lower 3rd party CTR might not be a concern.

    I think the trade-off as you frame it is right for power-users, who have
    lots of blips on their always-on radar. I imagine casual users might
    actually prefer the convenience of a Carnival, and might not worry so
    much about extra clicks like a power-user would. I know it’s cool to
    target power users (“influencers”) but the casuals may be fresher
    prospects for your on-site promotions.

  • First off, can you have it both ways, by sharing on Twitter then doing a weekly digest?

    You know your demographic best, so I’m only guessing, but I imagine the
    Carnival is better for your business. The upsides beyond SEO include
    on-site promotion and
    pulling readers into the start of your funnel. The downside, as you
    say, is lower CTR. But that’s lower 3rd party CTR in exchange for your
    own higher CTR, if I read right. I assume your RT’s already give enough
    traffic that lower 3rd party CTR might not be a concern.

    I think the trade-off as you frame it is right for power-users, who have
    lots of blips on their always-on radar. I imagine casual users might
    actually prefer the convenience of a Carnival, and might not worry so
    much about extra clicks like a power-user would. I know it’s cool to
    target power users (“influencers”) but the casuals may be fresher
    prospects for your on-site promotions.

  • Jim

    Like the digest idea.  Also chiming in on concerns about overloading social network channels.  Agree that if your gut says your topic or link is so intriguing that it’s fine to tweet, post to fb and share in G+ circles.  The lines between these channels are blurring for sure.

  • I think the aggregation is a great way to as you say ‘catalog’ posts.  One of my biggest frustrations as I click through the myriad of tabs I have open is the inability to track context – who/why I opened it in the first place.  

    I think for exposure however, highlighting those through twitter/google+ is still necessary to keep on the radar.

    • Stan..I think we click through because were interested in the headline first and then get entreed by the authors content.

      “Black Seo Guy “Signing Off”

    • There’s a million dollar idea: Tab tracking. Brilliant.

  • Hi Jason – It’s funny, all things are really cyclical, aren’t they? I remember when everyone was doing roundups of posts a couple of years ago – heck, I was doing it then a lot when I first started. I’ve definitely seen a resurgence of this in the past few months again and in fact, I’ve been toying with it myself, but more on a weekly basis instead of daily.

    You’re right, we have two things at play here – so much content and so little time and a whole new network to share stuff on. I know that we’re all trying to figure out how Google+ plays into the picture. After all, do you post the same stuff there or entirely different?

    All that said, I think aggregation can be helpful readers who don’t have the time to sift through as many blog posts as you do. You readers will appreciate the recommendations for new stuff and certainly, the bloggers will LOVE the link love. It’s always good to shine a light on those putting great stuff out there.

    Daily seems like a lot, but as long as it doesn’t replace your other content, maybe that’s okay. I think the trick is to create the headlines in a way to make people want to read what you’ve compiled. After all “Daily Digest: July 29” isn’t all that compelling.

    I say, try it and see what happens. Maybe you just experiment with it for a week or two to see what kind of feedback you can get. 

  • i’ve been putting together a weekly workplace wellness digest on my blog for some time now. i’ve noticed that i’ve reduced my tweets as i stockpile possibilities for the digest, but i think the upside is that the digest allows me to more fully comment on an article and keep the information available for longer. plus, readers can comment and we can debate or discuss a particularly heated or humorous article. 

    f

  • I’m experimenting with G+ in creating small Circles to discuss issues of interest-this could be a group of social media specialists, or marketing managers..The beauty of G+ is being able to slice and dice these audiences, and create discussions. You can do it on Twitter and Facebook but I find it easier on G+. I use FB more for personal/soft professional items, and Twitter for broadcast…and also occasional discussions around fast moving topics. What I still wrestle with is how much G+ material I co-share on Twitter-like to avoid overloading the channels, but when I find something interesting it’s hard to resist.. It’s all a work in progress of course…

  • Gary Johnson

    I am pretty new to the blog scene, so I have not seen the blog carnival type post that you mention, but it might be seen as a bit less spammy. I have not followed you on Twitter, so I surely would not say you do spam anyway. If I come to respect a blogger, I appreciate that they do share and either way would be fine with me.

  • Anonymous

    I like the idea, Jason. Curation would appeal. Kinda like Social Media Examiner, Alltop, etc. I think a daily blog post is a great idea.

    Jeff Ogden
    http://www.fearlesscompetitor.net – my blog

  • Jason, yes – a recap of the day would be great. Doesn’t matter to me if you tweet each one as you come across them but a ‘daily recap’ would be more efficient to read. 

  • Yeah, I know Jason.  I’ve feeling a little insecure about the way I share now, especially since there aren’t easy ways to share on G+ without pasting in the link (do you have a way to streamline this???).

    However, my bigger problem is I don’t want to share the same content on all social platforms.  So what is more appropriate for 1 over the other?  Just asking, I don’t have an answer.

    Angela Hausman, PhD
    http://LetsBlogforMoney.org