SME Digital Power Panel – Social TV: The Battle of Three Screens

Who is winning? TV, Web or Mobile?

by Nichole Kelly |

I’m pretty pumped up about the line-up for our next SME Digital Power Panel, so I wanted to make sure that our readers were among the first to get an invite. We’ve assembled some pretty big hitters to discuss Social TV and bring you right to the frontline of the Battle of Three Screens: TV, Mobile and PC. 

No longer are fans simply watching a program, now they are interacting, commenting and sharing their views about the show on their own social media networks. Entertainment companies need to engage their audience on all three platforms without detracting from their core program.

Listen in and share your questions as our own Jason Falls hosts this Power Panel discussion with:

  • Gabe GoodwinDirector Production Social Media Integration, ESPN SportsCenter, SportsNation, First Take and Numbers Never Lie
  • Ann GlennDirector of Social Media, Sony Pictures
  • Jamie KennedyDirector of Social Strategy, The Balancing Act on Lifetime.

SME Digital is “going all Hollywood!” Pretty cool, huh? Whether you are in the entertainment industry or not, this session will surely have tons of useful information that any marketer can use.

Social TV: The Battle of Three Screens

Hear about how entertainment companies are utilizing social media platforms to:

  • Increase awareness and viewers of their show
  • Monetizing their efforts by building social integration strategies for their sponsor partners
  • Drive fan engagement on and off the air
  • Get buy-in from entertainment executives who are not social media savvy

Join us for this exciting Power Panel and hear straight from the experts

Date: Wednesday, August 22, 2012

Time: 1 p.m. ET/10 a.m. PT


Don’t miss this awesomeness!

About the Author

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole