Social Media Book Reviews For Your Fall

by Jason Falls |

The pile of unread books on my desk got so high that I had to dust a few off and produce a few book reviews so I could see over the stack at my clock on the wall. In this book review edition of Social Media Explorer TV, I talk about five books that are all pretty interesting.

The Tao of Twitter from Mark Schaefer, Zarrella’s Hierarchy of Contagiousness from Dan Zarrella, Smart Business Social Business by Michael Brito, Location-Based Marketing for Dummies from Aaron Strout and Mike Schneider and the third edition of The New Rules of Marketing and PR by David Meerman Scott are all reviewed. Depending upon your interest and place in maturity of social media marketing thought, each may be a good buy for you.

Take a look at my thoughts on each in this edition of SME TV:

Order your copies of the books at the below links:

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).