Social Media Book Reviews - Fall 2011
Social Media Book Reviews For Your Fall
Social Media Book Reviews For Your Fall

The pile of unread books on my desk got so high that I had to dust a few off and produce a few book reviews so I could see over the stack at my clock on the wall. In this book review edition of Social Media Explorer TV, I talk about five books that are all pretty interesting.

The Tao of Twitter from Mark Schaefer, Zarrella’s Hierarchy of Contagiousness from Dan Zarrella, Smart Business Social Business by Michael Brito, Location-Based Marketing for Dummies from Aaron Strout and Mike Schneider and the third edition of The New Rules of Marketing and PR by David Meerman Scott are all reviewed. Depending upon your interest and place in maturity of social media marketing thought, each may be a good buy for you.

Take a look at my thoughts on each in this edition of SME TV:

Order your copies of the books at the below links:

All links are affiliate links. I like cheeseburgers.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
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  • Danica

    I am just so lucky to reach your website because it is very substantial and interesting as well. This will really be very useful in the development of marketing strategies of the marketers. Good luck on your career.

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  • Thanks Jason for the great list. Would love to have a copy of each one of them..

  • Anonymous


    A) great set of books beyond the one that @schneidermike:disqus and I wrote. I am in the process of reading Brito and Zarella’s books and would like to take a look at the Tao of Twitter (potentially for new clients). I liked how balanced you were with each.
    B) thank you so much for reviewing our book and all the positive feedback. i liked the high points that you pulled out. FWIW, we do actually mention Valuevine (pp 183-184) and other third party monitoring tools like Momentfeed and Geotoko. I mention this only so that people know that we too are big advocates of this and to reinforce the fact that you hit the nail on the head i.e. location-based services are NOT easy to monitor/measure.
    C) can’t wait for your book to come out. i see it sitting on your shelf which means that will be shipping soon. to that end, i just went over to Amazon and pre-ordered it. happy to return the favor when it comes.

    Rock on!